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Thanks to http://feedproxy.google.com/~r/SmallBusinessTrends/~3/xXSGdhroOLI/upshow-sports-bars-restaurants-customer-engagement.html

engaged-customers-for-restaurants-and-sports-bars.png

Now bars and restaurant owners can use their smartphones to customize and control the messages patrons see on in-house TV screens. UpShow is the newest innovation in interactive marketing.

Small Business Trends contacted John Kirk, COO, Joe Hand Promotions, to learn more.

“UpShow transforms TV screens into an engaging digital experience,” he writes. “It provides venues with the opportunity to engage customers with entertaining content, drive interest to key revenue drivers, as well as providing the option to stream live sports events (UFC, etc.)”

UpShow Providing Customer Engagement Tools for Sports Bars and Restaurants

It offers several channels. These include sports highlights, betting information and trivia. Add in some funny videos, interactive social media walls, and spotlight promotions, too. These focus on menus and entertainment.

Kirk explains how it works.

“UpShow is very manageable,” he says. “ A small streaming device is shipped to your business. That’s what powers  it. The device is plugged into a TV. By logging into the UpShow Manager, a bar or restaurant can create custom content. The UpShow mobile app or a laptop manages the content.”

Promote Engagement

The product does several things to promote engagement and drive sales. UpShow keeps customers under your roof longer and serves them content they want to see. It gets people to come back to your bar or restaurant. UpShow accomplishes that by encouraging loyalty app downloads and promoting entertainment and specials.

It encourages people to stay longer and spend more. Best of all, it’s customizable.

“Several TVs can play the content,” Kirk says.

Video Clips

Short video clips and food and beverage shots are included. Upcoming events can be screened. He also shared one important technical aspect.

“QR codes are also a big part of UpShow’s promotional plan. These advertise contactless promotions and drive loyalty reward app downloads. QR codes are good for hosting a live event. They allow fans to buy seats in advance.”

These usually store URLs or other information for reading by a smartphone’s camera.

Other Things

Here’s some of the other things small businesses need to know about this custom in-store  product. The device comes pre-loaded with content geared to your location and business needs.

“It can add promotions,” Kirk says.   “The cost to implement UpShow varies depending on a businesses’ wants and needs. The Standard UpShow Only package starts at $95 per month.”

The product works well for bars and restaurants. Gyms and fitness centers and healthcare facilities can get something from it too.

Kirk highlights how it helps business foster the engagement that drives sales.

“UpShow encourages repeat visits and more meaningful interactions with a venue’s brand by delivering tailor-made promotions to its customers.”

Interested?  Learn more about UpShow here.

Image: Depositphotos

This article, “UPshow Promises More Engaged Customers for Restaurants and Sports Bars” was first published on Small Business Trends

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Thanks to http://feedproxy.google.com/~r/personalbrandingblog/~3/nTldiNt2DVI/

Building a personal brand is all about capturing attention. If you work in a “boring” industry, it can be tough to communicate the key benefits that differentiate you from competitors. Especially when you work in an industry that’s not usually the topic of conversation or trending on social media.

Take the VoIP industry, a very boring industry. It’s hard to make VOIP stand out or make it “sexy”. People don’t usually turn to VoIP companies for engaging content, actionable educational or entertainment. But with the right attitude and the ability to produce quality content, leaders even in the boring Cloud VoIP industry can gain recognition and build an audience. (I’ll show you a real life example in bullet #1 below).

In this article I’ll show you real examples of how to capture your target market’s attention, convert them into stark raving fans, and build your personal brand even when you’re in a boring industry.

Ready? Let’s roll!

1. Be Bold. Be Authentic. 

Wallflowers and shrinking violets don’t build brands. People who are bold and enthusiastic do. For executives looking to make their mark and build a brand, being a hands-on, in the trenches type of person translates into authentic experience.

You don’t want to be the kind of exec that takes all the credit and not know how anything works. If your team does the heavy lifting while you get the kudos but you can’t explain how your widget works, then people are not going to respect your opinion.

Someone who shows they know what they are doing and can express their “Why” is going to be more authentic.

Don’t be afraid to have an opinion and share it, even if it happens to touch on the politics of the day. If it is earnest, authentic and well-thought-out—not some emotionally charged overreaction—then boldly proclaim it and let the discourse begin. That is what builds engagement, followers, and brands. 

Those who take a position and confidently support their way of thinking are more likely to stand out 

People value leaders who are confident and don’t flip-flop on their beliefs just to appease the masses. Sure, some feathers may get ruffled, but how many low-key, wishy-washy executives can you name? Exactly. You can’t name many because they don’t stand out and nobody knows who they are.

2. Share Actionable Expertise

Just because your industry isn’t interesting doesn’t mean no one is interested. You can still share your knowledge and expertise to build your brand. Take Ryan Stewman, the sales and marketing expert who runs a sales training called The Hardcore Closer.

Ryan gained a loyal following talking about lead generation. He has built a multi-million dollar business by taking what has worked for him, sharing it, and monetizing it.

Ryan was on the cutting edge of using social media and videos to promote himself and connect with people when he started in sales. Because of his success, he started to teach other salespeople how to use social media to connect with people and use tools for lead generation. 

He built a lead generation software company called Phonesites that helps salespeople create their own sales funnels. He offered free training on Facebook live and produced free content in the form of articles and training videos.

Sharing his expertise helped grow his personal brand which has allowed him to scale into other successful business ventures. He’s doing it right.

Chris the founder of SalesMessage is another great example. He has been using SMS texting to communicate with anyone who contacts their business or even subscribes to their webinars, events, or blog. 

He shares actionable tips, tricks and information while trying to covert some of the leads who contact him and gets a whopping 70% response rate on SMS texts. He recently shared the complete set of sample text messages to send to customers on his blog. He engages his potential customers and build his following.

But, one of the biggest mistakes you can make in personal branding is to be and act like someone you are not. You will eventually be outed, caught, or exposed. 

When building a personal brand, don’t pretend to be someone you’re not or have expertise when you don’t.

Elizabeth Holmes, CEO of the once highly-touted blood-testing startup Theranos, was once the darling of Silicon Valley. She was seen as an influencer and visionary in the same vein as Steve Jobs.

Theranos WAS Elizabeth Holmes and her personal brand of being a healthcare wunderkind carried the firm. Unfortunately for many people, the whole company and the whole story was a massive fraud. She faked her expertise and knowledge, the company was exposed and now it is no more.

A personal brand built on lies and half-truths will come back to bite you.

3. Be the MVP of Value

If you want to really stand out, you must be useful and add maximum value at all times. Do this by offering free info, training, and content about your industry and share that info while speaking at events and on podcasts.

We’re talking about sharing real expertise, not just thoughts or opinions, but practical knowledge that comes from actually having done the work.

Jack Kosakowski kills it here. Jack has been providing actionable social selling advice and content for over 5 years. With his SkillsLab social selling site, he has been helping salespeople to increase their presence through social media and how to correctly connect with—and sell to—their target clients. 

Value comes from experience. Jack has churned out content on social media, his blog, publications like The Harvard Business Review, and on podcasts—continually sharing what has worked for him, and how it took him from a newbie salesperson to the CEO of the US division of a Global Digital Agency.

4. Stop Selling and Build Trust Instead

Look, you don’t need to be Billy Mays or the ShamWow guy, pitching and promoting all day while operators are standing by. Constantly pushing product is exhausting. But talking and engaging with people in your own voice—your true self—and showing them how to succeed with examples and actionable ideas will build trust.

When you let people see the real you, trust is built and your brand strengthens and attracts new prospects.

Trust isn’t built by speaking AT people. It’s built by engaging and speaking WITH with your audience.

People like to do business with people they know, like and trust. And that’s usually not the guy with the bullhorn shouting “Look at me! Look at me!” Differentiate yourself by sharing knowledge from real-world experience in an authentic, engaging way that creates value and trustworthiness. This will build your personal brand.

When someone needs to seek out info in your industry, you will be top-of-mind because you will be the rockstar of your “boring” industry. They will come to you for the value you provide because you’ve built trust due to engagement, value, and expertise. 

 

The post Personal Branding Tips For Executives In “Boring” Industries appeared first on Personal Branding Blog – Stand Out In Your Career.

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Thanks to https://www.goodfinancialcents.com/home-based-business-ideas-easy-to-start/#comment-9533526

I felt that this information pertaining to self-employment will be a valuable source for me. I was seeking general ideas of
what business would be most profiting for me and realistic. I am also interesting in using Amazon and eBay to distribute my products or services.

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Thanks to http://feedproxy.google.com/~r/personalbrandingblog/~3/nTldiNt2DVI/ Building a personal brand is all about capturing attention. If you work in a “boring” industry, it can be tough to communicate the key benefits that differentiate you from competitors. Especially when you work in an industry that’s not usually the topic of conversation or trending on social media. Take the VoIP …

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