Month: April 2019

Thanks to http://feedproxy.google.com/~r/personalbrandingblog/~3/RUN9loYoKdE/

How your brand image is projected visually is important to your audience and visibility. A mix of appealing images and video will not only increase engagement in your marketing, but will also create a greater awareness.

Visuals are entertaining and stimulating to the mind. Most of all, people like sharing content that is unique and offers a solution to their questions.

You’ve probably heard and read about the need for a brand to present unique and valuable content for its readers. What ties directly into the scheme of things are eye-catching components such as videos, infographics, and images which project your message.

What Makes Eye-Catching Visual Content

Brands incorporate visual marketing into their content mix for a variety of reasons, including increasing leads and growing their social media network.

In order to encourage viral sharing follow these tips to make sure your visual marketing strategy doesn’t disappoint:

• Share what your audience wants – What’s on people’s minds, right at this moment? That’s the first question to ask yourself when sitting down to create your images and video.
• Deliver on what you promise – Make your visuals highly relevant to your core brand community. Share information that your intended audience will always need, provides helpful information and solutions, and does not change over time.
• Go beyond just images – Include interactive content such as Infographics or a short video that can be shared on places like Instagram and Facebook and ties directly back to your website and YouTube channel.
• Give your content a fresh twist – Ensure your visual content is relevant to your target viewers that is unique to your brand. Topics that are on everyone’s mind are wonderful – just as long as you give them your own new “twist.”
• Make it “shareable” – Share your posts and tweets specifically with influential people in your niche who are inside your network pointing out how this could be beneficial to their audience base as well. Make sure your website is responsive and includes all of the latest social sharing icons.

It has been said that a picture is worth a thousands words. Since the human brain processes images faster than text, your brand’s message can be communicated in a much more immediate way.

Start your visual marketing campaigns by creating and improving your graphics as you go along, and pay attention to which images or videos get the most response. Be sure to monitor user feedback and don’t be afraid to make adjustments along the way in order to reach a targeted audience.

The post How to Create Eye-Catching Visual Content For Your Personal Brand appeared first on Personal Branding Blog – Stand Out In Your Career.

Thanks to http://feedproxy.google.com/~r/SmallBusinessTrends/~3/jd6EOYwqmOU/creative-ways-to-save-money.html

You may call me “Captain Obvious.” But I will point out one of the most important factors in growing a small business. Make sure you are saving as much as possible when purchasing goods and services for your company. Now you may think everyone should know this. But many entrepreneurs aren’t sure how to maximize their spend. And don’t know how to ensure they are buying the type of resources their companies require.

Creative Ways To Save Money

This article will give you some easy tips that will help you save money. When you follow these guidelines, you will have a better cash flow that you can use to invest in other areas of your business.

Use Comparison Sites

Choosing which products and services to purchase for your business can be tough. Depending on your industry, there are likely many different resources you might need to keep your business running efficiently, and each of these items come with different pricing, quality, and service levels. Determining which one is right for your business can be quite taxing at times.

One of the ways small business owners can streamline the process is to use comparison sites that do much of the work for you. They gather the data and the relevant facts of each product and packages them in a way that is easy to understand. In this way, entrepreneurs can take advantage of better pricing and quality without having to spend an inordinate amount of time to discover the right products.

Barter With Other Businesses

As a growing business, bartering is both a fantastic skill to utilize and a great way to save on cash. Other local small businesses are in the same position you are—trying to scrimp and save at every corner. Bartering services is a great way to assist both organizations.

For example, if you are a mechanic and you require plumbing repairs in your office, you could offer auto or appliance services in exchange for them. When you are in need of a service, always try to barter before offering to pay—you may not always succeed, but there’s no harm in trying!

Don’t Buy New Office Equipment

When you’re in need of office materials, there’s no shame in exploring your options. It makes sense to buy gently used equipment when you have the option and bandwidth to do so. New technology, printers, desks, and other daily-use supplies are perfect items to purchase used.

Look at your local newspaper or neighborhood Facebook pages for going out of business sales — these will often have all the furnishings you’ll need to stock your entire office on a budget. In many cases, the used equipment may be just as serviceable as if you had purchased it brand new.

Outsource As Much As Possible

Employees are essential to getting work done, but employee costs—from salaries to office space to insurance—can be the biggest chunk of a small business’s budget. Georgette Pascale, owner of PR Firm Pascale Communications, chooses to keep her full-time staff to a minimum and outsources work to independent contractors for the work that her staff cannot cover as needed.

Deborah Sweeney, CEO of My Corporation Business Services, Inc., uses the same method by hiring consultants as needed; Sweeney maintains that she can not only negotiate a lower rate with consultants, but that her business benefits from their more varied experience in their fields of expertise.

Money Saved Is Money Earned

Making sure that your business is being smart with the way it spends its money is essential to your success. The better you are at preventing unnecessary spend, the easier it will be to grow your business and earn more profit.

Image: Depositphotos.com

This article, “4 Creative Ways To Save Money for your Small Business” was first published on Small Business Trends

Thanks to http://feedproxy.google.com/~r/personalbrandingblog/~3/RUN9loYoKdE/

How your brand image is projected visually is important to your audience and visibility. A mix of appealing images and video will not only increase engagement in your marketing, but will also create a greater awareness.

Visuals are entertaining and stimulating to the mind. Most of all, people like sharing content that is unique and offers a solution to their questions.

You’ve probably heard and read about the need for a brand to present unique and valuable content for its readers. What ties directly into the scheme of things are eye-catching components such as videos, infographics, and images which project your message.

What Makes Eye-Catching Visual Content

Brands incorporate visual marketing into their content mix for a variety of reasons, including increasing leads and growing their social media network.

In order to encourage viral sharing follow these tips to make sure your visual marketing strategy doesn’t disappoint:

• Share what your audience wants – What’s on people’s minds, right at this moment? That’s the first question to ask yourself when sitting down to create your images and video.
• Deliver on what you promise – Make your visuals highly relevant to your core brand community. Share information that your intended audience will always need, provides helpful information and solutions, and does not change over time.
• Go beyond just images – Include interactive content such as Infographics or a short video that can be shared on places like Instagram and Facebook and ties directly back to your website and YouTube channel.
• Give your content a fresh twist – Ensure your visual content is relevant to your target viewers that is unique to your brand. Topics that are on everyone’s mind are wonderful – just as long as you give them your own new “twist.”
• Make it “shareable” – Share your posts and tweets specifically with influential people in your niche who are inside your network pointing out how this could be beneficial to their audience base as well. Make sure your website is responsive and includes all of the latest social sharing icons.

It has been said that a picture is worth a thousands words. Since the human brain processes images faster than text, your brand’s message can be communicated in a much more immediate way.

Start your visual marketing campaigns by creating and improving your graphics as you go along, and pay attention to which images or videos get the most response. Be sure to monitor user feedback and don’t be afraid to make adjustments along the way in order to reach a targeted audience.

The post How to Create Eye-Catching Visual Content For Your Personal Brand appeared first on Personal Branding Blog – Stand Out In Your Career.