who else really gets this
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[…] This excerpt was taken from an article written by Jessica Lunk on hatchbuck.com […]
Thanks to https://www.hatchbuck.com/blog/21-great-small-business-blogs/#comment-838
[…] This excerpt was taken from an article written by Jessica Lunk on hatchbuck.com […]
Thanks to https://www.allbusiness.com/attract-new-customers-business-125728-1.html
Was one of your resolutions this year to increase your customer base? Here are 10 tried-and-true tips to help you attract more customers.
Consumers today are still looking for value and deals. Lure them into your business by offering introductory discounts, or have specials such as buy 2-get-1-for half-price or free gift wrapping for the first three purchases. Bargains like these can attract new customers who have been considering doing business with you but needed an incentive to actually change their shopping habits. Then track what they buy and which offers they redeemed so you can better target them with future marketing messages that will cement their loyalty.
Once you gain a customer’s loyalty, put that to work for you by asking them for referrals. Current customers are one of the best sources of new customers. But you can’t be passive and wait for your them to bring colleagues, friends and family to your business. Instead, take control and create a systemized approach to actively solicit referrals from your satisfied customers.
Build referral-generating activities into the sales process. Send follow-up emails to make sure customers are happy with their purchases, and then follow that up with another email asking for referrals. Consider offering incentives if the sale price warrants it. This approach works will for real estate agents, as an example.
Go back to your lapsed customers contact list and market to former customers who haven’t done business with you for a while. Create a regular schedule to do this, say quarterly, and select customers you haven’t seen in six months. Reach out to them via email, direct mail, text, or phone with a “We miss you” message, offering some type of deal or promotion if they’ll come back.
There’s no better way to raise brand awareness than meeting new people, telling them who you are and what you do. Join your trade association, your local Chamber, and networking organizations. Attend Meetup events. If you own a local business, even going to PTA meetings can be a good networking opportunity. Approach networking with a “How can I help you?” attitude, rather than thinking, “What’s in it for me?”
Online search is the primary way both consumers and B2B buyers find new businesses. That means your website has to do the heavy lifting so customers can find you. Review your search engine marketing and search engine optimization tactics and techniques, including making sure your site is mobile-friendly.
Even your site design makes a difference. Too many graphics can slow your site’s load speed, which is a customer turnoff. If you don’t have the expertise in-house, hire a website design company and/or SEO expert to help.
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Teaming up with businesses that have a similar customer base, but aren’t directly competitive, and then strategizing how you can market to one another’s customers to drive new business is a smart way to attract new customers while not spending a fortune. For instance, if you sell baby products, working with a business that sells maternity clothes would be a great partnership.
You can generate interest, and even create buzz, attracting new customers and getting more business from your existing client base by showcasing your industry expertise. Volunteering to speak on industry panels, giving a webinar or workshop, speaking at industry events or to groups your target customers belong to, or holding educational sessions are just a few ways you can make a good impression on potential new customers and clients. This technique works particularly well for B2B business owners.
Consumers, both in the B2B and B2C worlds, frequently turn to online ratings and review sites before they’ll do business with a company they are not familiar with. So make sure you monitor those sites and respond to any complaints. Make the most of positive reviews by linking to them on your website. Post signage in your store, office, restaurant, or other location encouraging customers to add their perspectives. Social proof is powerful, and new customers are more likely to give your business a try if they see others praising it.
Surveys show most people like to support local, independent businesses. Raise your profile in your community by participating in charity events and organizations. Sponsor a local fun run, organize a holiday “toys for kids” drive, or supply a Little League team in your city with equipment. All this raises your profile which helps attract new customers.
This idea is similar to referrals but requires customer participation. Offer 2-for-1, “buy one, get one free” or “bring a friend” deals to get your loyal customers to introduce their friends and colleagues to your business. For instance, a restaurant could offer a “buy one entrée, get a second for free” special to attract more customers.
Think of these strategies as a starter list. Add your own ideas. The key is to get started now, so when next year rolls around, you’ve expanded your customer base.
RELATED: How to Benefit From Customer Complaints
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I felt that this information pertaining to self-employment will be a valuable source for me. I was seeking general ideas of
what business would be most profiting for me and realistic. I am also interesting in using Amazon and eBay to distribute my products or services.
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Business casual seems the common dress code for workplaces. But what exactly defines business casual? And do you include jeans in the mix for your small business’s dress code?
You’ll find conflicting rules about business casual these days. So you might end up wondering, “Are jeans business casual?” See the answer below.
It turns out they could be. But it depends on a number of factors. Small Business Trends recently spoke with some style and etiquette experts to dig into the details.
Bridgette Raes serves as the personal stylist and consultant behind Bridgette Raes Style Group. Raes says, “With the continued casualization of the workplace, jeans have become increasingly more acceptable. Of course, there are still work environments where jeans are either never acceptable or are only acceptable on Fridays and these environments tend to be more corporate or professional, like law or finance or situations where employees are interfacing with more corporate companies.”
Sherry Maysonave works as an author, speaker, and founded Empowerment Enterprises. Maysonave adds, “In my book, Casual Power, I discouraged jeans in the workplace. At that time, sloppy casual was the norm. Today, the pendulum has leveled and professional attire embraces suits as well as many levels of business casual. I do believe that jeans have their place in some work environments, especially when they’re worn smartly. It’s important though that the employee understand what type and when appropriate.”
The first factor experts recommend when determining whether or not denim may be appropriate is considering industry itself. A casual business could include things like an online marketing firm, app development company, or bicycle repair shop. However, many traditional industries require formal attire like suits, dresses, or nice pants.
Lucy Hume works as Associate Director at etiquette training provider Debrett’s. Hume told Small Business Trends, “The level of formality demanded by office wear is largely dependent on the industry and culture of the organisation. Jeans may be considered more appropriate for modern creative fields such as PR, marketing and media, and less so in more formal and traditional industries such as insurance, law and finance.”
Think about the types of jobs you have to complete on a daily basis. Do you do a lot of behind the scenes work? If so, jeans translate as a comfortable option. Do you meet with big clients? If so, consider something more dressy as an option. Additionally, don’t wear jeans for a job interview, unless specifically stated otherwise.
Raes says, “A dress code that is becoming more common is “dress for your day” which means the dress code is more situational and an employee can make their own decisions on what is appropriate for the type of day they have or who they will be interacting with. In dress for your day workplaces, an employee is entrusted to know when it is or isn’t appropriate to wear jeans. This can be very empowering for employees an employer is trusting their employees to make smart choices.”
In fact, businesses don’t need to have just one basic dress code. Some employees can get away with more casual attire than others.
Maysonave says, “Many companies today require one level of dress for salespeople and those employees interfacing with customers/the public, while allowing a more casual level for workers in cubicles or back offices.”
However, please note that many small businesses have fairly fluid roles. So don’t assume your employees will be doing the same job everyday.
Maysonave adds, “And one never knows just when opportunity may knock. You may seem to be stuck in a back office and suddenly be thrust in front of the customer unexpectedly. In small businesses, employees often must double up on roles when understaffed.”
Hume suggests, “Observe how other people dress, particularly those who are senior to you, and try to reflect this in your own office wear. Consider the style of communication within the organisation – does it tend to be formal and official, or quite casual? Do you have to attend meetings with clients, where it’s necessary to present a professional persona? All of these factors will give you some idea about whether or not jeans are appropriate.”
Raes explains, “Employees who are allowed to wear jeans to work should avoid wearing a casual pair of jeans they would wear on the weekends. Darker and unfaded jeans are typically seen as less casual and more professional. Fit is also important. Employees should test bending down to make sure nothing unsuitable is exposed when bending. Jeans should not be too tight or too body hugging. Jeans should be hemmed properly, fresh and clean.”
Maysonave says, “Keep in mind that your physical/visual image is a shocking 55% of your overall communication. The multitude of nonverbal messages inherent in clothing and grooming often supersede intentions and even good performance, affecting how one’s abilities and aptitudes are perceived by the powers that be. Your personal image matters. You send critical messages about yourself, your habits, and your goals simply by the way you present yourself. Think of it this way: your choices of garments (and how they’re put together as well as their color, condition and quality), your shoes and other accessories, and your grooming all shout out information about you.”
Small business owners should consider this. Don’t just think about dressing appropriately yourself. Also make sure your employees represent your brand in a positive way. Carefully think about when, and how jeans may or may not be acceptable in your workplace.
Maysonave says, “Also, it’s important to address how you want jeans to be worn. What’s acceptable and promotes your company brand? Jeans with t-shirts and sneakers? Or jeans with business-like shirts, blouses/tops, and shoes. Employers must consider how they want to be perceived, and their employees are their golden face to the public.”
Ideally, your dress code should make it very clear what you expect from your employees in specific situations.
Hume says, “If business owners wish to impose an office dress code, it’s best to set this out in an employee manual or introductory document for any new recruits. Be as specific as possible, eg. ’No jeans or trainers’ or ‘Jeans may be worn, but should be neat and clean with no rips.’”
This improves your company’s professionalism when working with clients or customers. But it also give employees more confidence and clarity. They know what’s expected when getting ready for work.
Raes says, “Many employees I have spoken to miss having to wear suits not because they necessarily want to go back to wearing suits again but because it was easy and clear for them to figure out what to wear. In a time where offices have become more casual and sportswear driven, employees are expected to figure out how to create dynamic and professional looks with mix-and-match separates. And because employers can be too general with their dress code do’s and don’ts, this leaves a lot up to the employee to figure it out.”
In some cases, simply explain what you expect from employees. But this may not ensure they live up to your dress code standards. Still don’t disallow jeans altogether. Consider simply providing examples of what is appropriate and what isn’t.
Raes adds, “Visuals partnered with verbal direction can be helpful in making the guidelines clear. Also, go beyond just giving parameters on the type of jeans that are allowed. Show examples of complete denim looks so employees understand that general the type of jeans outfits that are allowed in the workplace.”
Finally, you may not wish to design a dress code or address business casual jeans in the office. If not, let a style consultant help. Raes and similar professionals offer consulting services. They can determine the types of clothing that work for your business goals and objectives.
Image: Depositphotos.com
This article, “Are Jeans Business Casual?” was first published on Small Business Trends
Thanks to http://feedproxy.google.com/~r/SmallBusinessTrends/~3/MYqRy7DX3h8/are-jeans-business-casual.html
Business casual seems the common dress code for workplaces. But what exactly defines business casual? And do you include jeans in the mix for your small business’s dress code?
You’ll find conflicting rules about business casual these days. So you might end up wondering, “Are jeans business casual?” See the answer below.
It turns out they could be. But it depends on a number of factors. Small Business Trends recently spoke with some style and etiquette experts to dig into the details.
Bridgette Raes serves as the personal stylist and consultant behind Bridgette Raes Style Group. Raes says, “With the continued casualization of the workplace, jeans have become increasingly more acceptable. Of course, there are still work environments where jeans are either never acceptable or are only acceptable on Fridays and these environments tend to be more corporate or professional, like law or finance or situations where employees are interfacing with more corporate companies.”
Sherry Maysonave works as an author, speaker, and founded Empowerment Enterprises. Maysonave adds, “In my book, Casual Power, I discouraged jeans in the workplace. At that time, sloppy casual was the norm. Today, the pendulum has leveled and professional attire embraces suits as well as many levels of business casual. I do believe that jeans have their place in some work environments, especially when they’re worn smartly. It’s important though that the employee understand what type and when appropriate.”
The first factor experts recommend when determining whether or not denim may be appropriate is considering industry itself. A casual business could include things like an online marketing firm, app development company, or bicycle repair shop. However, many traditional industries require formal attire like suits, dresses, or nice pants.
Lucy Hume works as Associate Director at etiquette training provider Debrett’s. Hume told Small Business Trends, “The level of formality demanded by office wear is largely dependent on the industry and culture of the organisation. Jeans may be considered more appropriate for modern creative fields such as PR, marketing and media, and less so in more formal and traditional industries such as insurance, law and finance.”
Think about the types of jobs you have to complete on a daily basis. Do you do a lot of behind the scenes work? If so, jeans translate as a comfortable option. Do you meet with big clients? If so, consider something more dressy as an option. Additionally, don’t wear jeans for a job interview, unless specifically stated otherwise.
Raes says, “A dress code that is becoming more common is “dress for your day” which means the dress code is more situational and an employee can make their own decisions on what is appropriate for the type of day they have or who they will be interacting with. In dress for your day workplaces, an employee is entrusted to know when it is or isn’t appropriate to wear jeans. This can be very empowering for employees an employer is trusting their employees to make smart choices.”
In fact, businesses don’t need to have just one basic dress code. Some employees can get away with more casual attire than others.
Maysonave says, “Many companies today require one level of dress for salespeople and those employees interfacing with customers/the public, while allowing a more casual level for workers in cubicles or back offices.”
However, please note that many small businesses have fairly fluid roles. So don’t assume your employees will be doing the same job everyday.
Maysonave adds, “And one never knows just when opportunity may knock. You may seem to be stuck in a back office and suddenly be thrust in front of the customer unexpectedly. In small businesses, employees often must double up on roles when understaffed.”
Hume suggests, “Observe how other people dress, particularly those who are senior to you, and try to reflect this in your own office wear. Consider the style of communication within the organisation – does it tend to be formal and official, or quite casual? Do you have to attend meetings with clients, where it’s necessary to present a professional persona? All of these factors will give you some idea about whether or not jeans are appropriate.”
Raes explains, “Employees who are allowed to wear jeans to work should avoid wearing a casual pair of jeans they would wear on the weekends. Darker and unfaded jeans are typically seen as less casual and more professional. Fit is also important. Employees should test bending down to make sure nothing unsuitable is exposed when bending. Jeans should not be too tight or too body hugging. Jeans should be hemmed properly, fresh and clean.”
Maysonave says, “Keep in mind that your physical/visual image is a shocking 55% of your overall communication. The multitude of nonverbal messages inherent in clothing and grooming often supersede intentions and even good performance, affecting how one’s abilities and aptitudes are perceived by the powers that be. Your personal image matters. You send critical messages about yourself, your habits, and your goals simply by the way you present yourself. Think of it this way: your choices of garments (and how they’re put together as well as their color, condition and quality), your shoes and other accessories, and your grooming all shout out information about you.”
Small business owners should consider this. Don’t just think about dressing appropriately yourself. Also make sure your employees represent your brand in a positive way. Carefully think about when, and how jeans may or may not be acceptable in your workplace.
Maysonave says, “Also, it’s important to address how you want jeans to be worn. What’s acceptable and promotes your company brand? Jeans with t-shirts and sneakers? Or jeans with business-like shirts, blouses/tops, and shoes. Employers must consider how they want to be perceived, and their employees are their golden face to the public.”
Ideally, your dress code should make it very clear what you expect from your employees in specific situations.
Hume says, “If business owners wish to impose an office dress code, it’s best to set this out in an employee manual or introductory document for any new recruits. Be as specific as possible, eg. ’No jeans or trainers’ or ‘Jeans may be worn, but should be neat and clean with no rips.’”
This improves your company’s professionalism when working with clients or customers. But it also give employees more confidence and clarity. They know what’s expected when getting ready for work.
Raes says, “Many employees I have spoken to miss having to wear suits not because they necessarily want to go back to wearing suits again but because it was easy and clear for them to figure out what to wear. In a time where offices have become more casual and sportswear driven, employees are expected to figure out how to create dynamic and professional looks with mix-and-match separates. And because employers can be too general with their dress code do’s and don’ts, this leaves a lot up to the employee to figure it out.”
In some cases, simply explain what you expect from employees. But this may not ensure they live up to your dress code standards. Still don’t disallow jeans altogether. Consider simply providing examples of what is appropriate and what isn’t.
Raes adds, “Visuals partnered with verbal direction can be helpful in making the guidelines clear. Also, go beyond just giving parameters on the type of jeans that are allowed. Show examples of complete denim looks so employees understand that general the type of jeans outfits that are allowed in the workplace.”
Finally, you may not wish to design a dress code or address business casual jeans in the office. If not, let a style consultant help. Raes and similar professionals offer consulting services. They can determine the types of clothing that work for your business goals and objectives.
Image: Depositphotos.com
This article, “Are Jeans Business Casual?” was first published on Small Business Trends
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This article, “The Art of Business Spin (CARTOON)” was first published on Small Business Trends