Thanks to http://youtu.be/n9mt1B4El7k
Month: May 2020
Building a personal brand is all about capturing attention. If you work in a “boring” industry, it can be tough to communicate the key benefits that differentiate you from competitors. Especially when you work in an industry that’s not usually the topic of conversation or trending on social media.
Take the VoIP industry, a very boring industry. It’s hard to make VOIP stand out or make it “sexy”. People don’t usually turn to VoIP companies for engaging content, actionable educational or entertainment. But with the right attitude and the ability to produce quality content, leaders even in the boring Cloud VoIP industry can gain recognition and build an audience. (I’ll show you a real life example in bullet #1 below).
In this article I’ll show you real examples of how to capture your target market’s attention, convert them into stark raving fans, and build your personal brand even when you’re in a boring industry.
Ready? Let’s roll!
1. Be Bold. Be Authentic.
Wallflowers and shrinking violets don’t build brands. People who are bold and enthusiastic do. For executives looking to make their mark and build a brand, being a hands-on, in the trenches type of person translates into authentic experience.
You don’t want to be the kind of exec that takes all the credit and not know how anything works. If your team does the heavy lifting while you get the kudos but you can’t explain how your widget works, then people are not going to respect your opinion.
Someone who shows they know what they are doing and can express their “Why” is going to be more authentic.
Don’t be afraid to have an opinion and share it, even if it happens to touch on the politics of the day. If it is earnest, authentic and well-thought-out—not some emotionally charged overreaction—then boldly proclaim it and let the discourse begin. That is what builds engagement, followers, and brands.
Those who take a position and confidently support their way of thinking are more likely to stand out
People value leaders who are confident and don’t flip-flop on their beliefs just to appease the masses. Sure, some feathers may get ruffled, but how many low-key, wishy-washy executives can you name? Exactly. You can’t name many because they don’t stand out and nobody knows who they are.
2. Share Actionable Expertise
Just because your industry isn’t interesting doesn’t mean no one is interested. You can still share your knowledge and expertise to build your brand. Take Ryan Stewman, the sales and marketing expert who runs a sales training called The Hardcore Closer.
Ryan gained a loyal following talking about lead generation. He has built a multi-million dollar business by taking what has worked for him, sharing it, and monetizing it.
Ryan was on the cutting edge of using social media and videos to promote himself and connect with people when he started in sales. Because of his success, he started to teach other salespeople how to use social media to connect with people and use tools for lead generation.
He built a lead generation software company called Phonesites that helps salespeople create their own sales funnels. He offered free training on Facebook live and produced free content in the form of articles and training videos.
Sharing his expertise helped grow his personal brand which has allowed him to scale into other successful business ventures. He’s doing it right.
Chris the founder of SalesMessage is another great example. He has been using SMS texting to communicate with anyone who contacts their business or even subscribes to their webinars, events, or blog.
He shares actionable tips, tricks and information while trying to covert some of the leads who contact him and gets a whopping 70% response rate on SMS texts. He recently shared the complete set of sample text messages to send to customers on his blog. He engages his potential customers and build his following.
But, one of the biggest mistakes you can make in personal branding is to be and act like someone you are not. You will eventually be outed, caught, or exposed.
When building a personal brand, don’t pretend to be someone you’re not or have expertise when you don’t.
Elizabeth Holmes, CEO of the once highly-touted blood-testing startup Theranos, was once the darling of Silicon Valley. She was seen as an influencer and visionary in the same vein as Steve Jobs.
Theranos WAS Elizabeth Holmes and her personal brand of being a healthcare wunderkind carried the firm. Unfortunately for many people, the whole company and the whole story was a massive fraud. She faked her expertise and knowledge, the company was exposed and now it is no more.
A personal brand built on lies and half-truths will come back to bite you.
3. Be the MVP of Value
If you want to really stand out, you must be useful and add maximum value at all times. Do this by offering free info, training, and content about your industry and share that info while speaking at events and on podcasts.
We’re talking about sharing real expertise, not just thoughts or opinions, but practical knowledge that comes from actually having done the work.
Jack Kosakowski kills it here. Jack has been providing actionable social selling advice and content for over 5 years. With his SkillsLab social selling site, he has been helping salespeople to increase their presence through social media and how to correctly connect with—and sell to—their target clients.
Value comes from experience. Jack has churned out content on social media, his blog, publications like The Harvard Business Review, and on podcasts—continually sharing what has worked for him, and how it took him from a newbie salesperson to the CEO of the US division of a Global Digital Agency.
4. Stop Selling and Build Trust Instead
Look, you don’t need to be Billy Mays or the ShamWow guy, pitching and promoting all day while operators are standing by. Constantly pushing product is exhausting. But talking and engaging with people in your own voice—your true self—and showing them how to succeed with examples and actionable ideas will build trust.
When you let people see the real you, trust is built and your brand strengthens and attracts new prospects.
Trust isn’t built by speaking AT people. It’s built by engaging and speaking WITH with your audience.
People like to do business with people they know, like and trust. And that’s usually not the guy with the bullhorn shouting “Look at me! Look at me!” Differentiate yourself by sharing knowledge from real-world experience in an authentic, engaging way that creates value and trustworthiness. This will build your personal brand.
When someone needs to seek out info in your industry, you will be top-of-mind because you will be the rockstar of your “boring” industry. They will come to you for the value you provide because you’ve built trust due to engagement, value, and expertise.
The post Personal Branding Tips For Executives In “Boring” Industries appeared first on Personal Branding Blog – Stand Out In Your Career.
I felt that this information pertaining to self-employment will be a valuable source for me. I was seeking general ideas of
what business would be most profiting for me and realistic. I am also interesting in using Amazon and eBay to distribute my products or services.
The DigiMarCon America 2020 Digital Marketing Conference is going to take place online; Live and On Demand.
As more small businesses increase their digital presence, this conference will deliver actionable insights you can use right away.
You will learn how to reinforce customer loyalty, improve lead generation, increase sales, drive stronger consumer engagement and much more. The session will focus on all things digital marketing. This includes building traffic, expanding brand awareness, improving customer service and gaining insight into the latest digital solutions and techniques.
DigiMarCon America 2020 program is going to be carried out over 3 consecutive days from June 16th to 18th, 2020. In those days there will be 3 hours of live stream content every day split into two one and a half hour sessions with a one hour break in between.
This format will make it possible for attendees to keep their work schedule. If you can see any of the live stream presentations, you can see them with video on demand after the event.
Click the red button, register and save $50
Check out these other small business events coming up soon and the rest of the year:
- TECHSPO Los Angeles 2020
June 10, 2020, Santa Monica, California
- DigiMarCon America 2020 – Digital Marketing Conference
June 16, 2020, Online
- DigiMarCon Midwest 2020 – Digital Marketing Conference & Exhibition
June 17, 2020, Chicago
- ACES Summit
August 11, 2020, Washington, DC
- World-Famous HR Technology Event, Oct. 2020
October 13, 2020, Las Vegas
- Creative Operations San Francisco 2020
October 14, 2020, San Francisco
- Miami’s Largest MBA Event! QS MBA Tour
October 20, 2020, Online
- Atlanta’s Largest MBA Event! QS MBA Tour
October 22, 2020, Atlanta
- Houston’s Largest MBA Event! QS MBA Tour
October 24, 2020, Houston, Texas
- Austin’s Largest MBA Event! QS MBA Tour
October 26, 2020, Austin, Texas
- Salt Lake City’s Largest MBA Event! QS MBA Tour
October 31, 2020, Austin, Texas
- Denver’s Largest MBA Event! QS MBA Tour
November 2, 2020, Denver
- San Jose’s Largest MBA Event! QS MBA Tour
November 5, 2020, San Jose
- San Diego’s Largest MBA Event! QS MBA Tour
November 7, 2020, San Diego
This weekly listing of small business events, contests and awards is provided as a community service by Small Business Trends.
You can see a full list of events, contest and award listings or post your own events by visiting the Small Business Events Calendar.
This article, “DigiMarCon Helps Boost Your Online Marketing Efforts” was first published on Small Business Trends