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Pinterest is not only a popular social network, but also a powerful search engine to market your personal brand and drive traffic to your website.

Would you like to attract a larger audience and drive more ales? Your brand can start today in building a great community and taking advantage of the latest features and updates.

A successful visual marketing strategy should be eye-catching with a strong brand message that speaks to your target market. There are many ways to use Pinterest to improve your visibility, which begins with knowing what your niche is looking for there.

How to Create a Successful Pinterest Strategy

Pinning at least once a day to specific boards will greatly improve your results. Here are some tips on how to get started:

  • Focus on the right boards – Pins that relate well to the boards that they are placed into is important if you want your content to be found in search and in the top results. Your brand will want to include keywords that relate directly to the content or pins.
  • Create the right image sizes – It used to be the case that longer pins, such as infographics, would get the most attention on Pinterest. But that has all changed with the new 2:3 ratio format. You will want to create images that fit into this new model in order to maximize your chances of appearing in the top results.
  • Use multiple versions of older content – The new algorithm focuses more on fresh visual content — if your brand is re-purposing older blog posts then it would be wise to generate a few different images. Schedule each of these to be pinned throughout the day.
  • Engagement matters more than numbers – If you have been seeking to increase the amount of followers on your account it’s time to shift this strategy to communication and engagement. Pinterest takes into account meaningful conversations from a pin rather than how many people are following your brand.

As Pinterest continues to evolve and make improvements it is important for your brand to include this network a regular part of your visual marketing strategy. One of the long-standing aspects of this platform is the longevity of pins, which can continue to produce results including attracting more website traffic over and over.

The post Improve Your Brand Marketing On Pinterest appeared first on Personal Branding Blog – Stand Out In Your Career.

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The goal of Women in Cloud is to further the success of women entrepreneurs in tech by creating partnership opportunities and programs with innovative companies.

The Women In Cloud Summit 2019 will be held at Microsoft Building 33 in Redmond, WA from 9:00 am to 7:30 pm on Saturday, January 26, 2019 to do just that.

Why is it so important to introduce technology to women-owned businesses? Because 39% of small business are owned by women. This accounts for $1.7 trillion in revenue to the US economy and around 9 million jobs.

Using technology will translate into increased efficiency, productivity, revenue, growth, jobs and more.

The 2019 summit is the year to ACCELERATE women.

The summit will connect attendees with cloud industry leaders, women-led cloud companies and allies with acceleration programs to grow the careers and business of women.

Click the red button and attend the summit.

Register Now



Featured Events, Contests and Awards

Women In Cloud Annual Summit 2019Women In Cloud Annual Summit 2019
January 26, 2019, Redmond, Wash.

This Summit will connect you, cloud industry leaders, women-led cloud companies and allies of all types. The 2019 Summit will explore providing ways to leverage and adopt cloud technologies to innovate, giving women access to personal and cloud-related skills development, accelerating ideas and access to resources including strategic partnerships, and identifying new ways to acquire customers & drive customer obsession. Join us Sat, January 26, 2019, 9:00 AM – 7:30 PM PST. Register today!


Social Media Marketing WorldSocial Media Marketing World
March 20, 2019, San Dieg, Calif.

Discover the best social media marketing techniques from the world’s top experts. Experience three phenomenal days with the best social marketers, discover the latest tactics, and master social media in 2019. Join 7,000 fellow marketers and influencers at the mega-conference designed to empower you with business-building ideas — brought to you by Social Media Examiner.


Beachpreneurs Beach Camp 5Beachpreneurs Beach Camp 5
April 26, 2019, Daytona Beach, Fla.

For starters, we’re for Women Entrepreneurs only. During Beach Camp, you’ll have plenty of opportunity to learn, apply and mastermind with warm successful women. You’ll also have time to sleep in and you’ll get long breaks to relax and walk the beach or go for a swim. We didn’t create a conference at the beach just to lock you away in a conference room from dawn til dusk. Beach Camp is a lifestyle focused event so you’ll be spending as much time enjoying your life as you will be focusing on your business. Join us today!


More Events

More Contests

This weekly listing of small business events, contests and awards is provided as a community service by Small Business Trends.

You can see a full list of events, contest and award listings or post your own events by visiting the Small Business Events Calendar.

Image: Shutterstock

This article, “January Women in Cloud Summit Happens at Microsoft Headquarters” was first published on Small Business Trends

Anything related to having a business is really important. What do you think. Let us know in the comments below.

Thanks to http://feedproxy.google.com/~r/personalbrandingblog/~3/1p-wKsbVi5M/

Pinterest is not only a popular social network, but also a powerful search engine to market your personal brand and drive traffic to your website.

Would you like to attract a larger audience and drive more ales? Your brand can start today in building a great community and taking advantage of the latest features and updates.

A successful visual marketing strategy should be eye-catching with a strong brand message that speaks to your target market. There are many ways to use Pinterest to improve your visibility, which begins with knowing what your niche is looking for there.

How to Create a Successful Pinterest Strategy

Pinning at least once a day to specific boards will greatly improve your results. Here are some tips on how to get started:

  • Focus on the right boards – Pins that relate well to the boards that they are placed into is important if you want your content to be found in search and in the top results. Your brand will want to include keywords that relate directly to the content or pins.
  • Create the right image sizes – It used to be the case that longer pins, such as infographics, would get the most attention on Pinterest. But that has all changed with the new 2:3 ratio format. You will want to create images that fit into this new model in order to maximize your chances of appearing in the top results.
  • Use multiple versions of older content – The new algorithm focuses more on fresh visual content — if your brand is re-purposing older blog posts then it would be wise to generate a few different images. Schedule each of these to be pinned throughout the day.
  • Engagement matters more than numbers – If you have been seeking to increase the amount of followers on your account it’s time to shift this strategy to communication and engagement. Pinterest takes into account meaningful conversations from a pin rather than how many people are following your brand.

As Pinterest continues to evolve and make improvements it is important for your brand to include this network a regular part of your visual marketing strategy. One of the long-standing aspects of this platform is the longevity of pins, which can continue to produce results including attracting more website traffic over and over.

The post Improve Your Brand Marketing On Pinterest appeared first on Personal Branding Blog – Stand Out In Your Career.

posts like this are why everyone loves your page

Thanks to https://www.allbusiness.com/small-business-customer-value-119599-1.html

At face value, the power of one customer seems rather insignificant. After all, one customer making a single transaction certainly will not make the difference between the success and failure of a small business. On the other hand, can one transaction truly make a difference?

The success factor

One transaction with a company, regardless of the monetary size, rarely means success for the business. Of course, it can if the transaction is a once-in-a-lifetime event for a business, which is normally quite out of the ordinary. So, in the everyday course of business, one transaction or sale that stands by itself as an isolated situation will typically not have a profound impact on the annual net profit of the business entity.

When a customer is pleased, however, with the outcome of a business transaction, that same customer will repeat his or her buying experience. Whether the transaction was personal or business, the importance is having the event repeated, not just a second time, but time and time again over a period of years.

Repeat customers and repeat sales are basically a business annuity. Month in and month out, year in and year out, a continuous stream of money flows into the business from the same customers. Little effort and little marketing is required as long as these customers continue to be satisfied.

Fortunately for the business, the positive effect of this repeated purchase cycle does not start and stop with the original purchase. The purchase experience, hopefully, leads to casual word-of-mouth comments, direct referrals, or online testimonials and reviews. Regardless of the action, the end result remains the same: new customers, more sales, continued business annuity, and additional satisfied customers who continue to promote the business without effort or cost to the business.

This is the perfect situation for any business.

Other Articles From AllBusiness.com:

The failure factor

The opposite of success, of course, is failure. The best scenario for a business is when one satisfied customer produces an untold amount of revenue for a business through actual sales and positive comments and referrals. Dissatisfied customers, however, do the exact opposite. They no longer support the business through sales, or bolster the business with positive comments, referrals, or reviews.

A dissatisfied customer just goes away and never brings in more revenue to the business. The business annuity stops, and whatever personal effort or marketing costs that were invested in that one dissatisfied customer is also lost—labor and money out and no new money flowing in. Unfortunately for many businesses, they never know why they lost the customer. They just know they lost a money-paying customer to a competitor.

The actions of a dissatisfied customer, nevertheless, does not end with a competitive business gaining a new customer. In addition to lost revenue from one dissatisfied customer, revenue can very likely be lost from other current customers hearing negative comments or prospective customers hearing negative comments that cause them to seek products or services from another company.

Although bad internet reviews can be a disaster for any business, dissatisfied customers do not have to post negative online reviews to damage the future revenue of a business. The act of not repeating a sales transaction and making casual negative comments to personal and business acquaintances alone can be damaging to any business.

The power of one

So, the power of one customer can be staggering. One customer in and of itself will most likely not be the deciding factor between success and failure of your business, but the compound effect, both in positive or negative terms over a period of months and years, can definitely have a profound effect on the long-term profit and, potentially, the viability of your company.

All businesses should have a mission that every employee understands. The mission does not necessarily have to be in the form of a written mission statement prominently displayed somewhere in the business; however, this would certainly keep employees constantly aware of what your business is trying to accomplish.

Regardless of business size, type, or industry, just think what the following missions could do for any business:

  • To become highly successful by pleasing one customer at a time
  • To exceed customer expectations by providing the best products and service
  • To produce a customer experience that never disappoints

The goal is not to have one transaction with a customer; the goal is to create customers for life. And this is the real power of one customer.

RELATED: How to Benefit From Customer Complaints

The post What Is the Power of One Customer? appeared first on AllBusiness.com

The post What Is the Power of One Customer? appeared first on AllBusiness.com. Click for more information about Richard Weinberger, PhD, CPA.

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The Messy Middle Tackles the Hard Work on the Way to a Big Idea

Experts have a lot to say about starting a business, and even about finding success. But what about advice for how to manage the critical intermediate challenges that certainly appear when an organization is growing?

One author that tackles those challenges is Scott Belsky through his latest book The Messy Middle: Finding Your Way Through The Hardest and Most Crucial Part of Any Bold Venture.   Belsky is a veteran entrepreneur, having launched and sold ventures such as Behance, the world’s leading creative network, and 99U, a productivity conference and think tank.  He is currently the Chief Product Officer at Adobe.

Touted as “the opposite of a success memoir”, The Messy Middle delves into core truths Belsky learned from his entrepreneurial ventures that can help aspiring teams adjust their business models rather than scratch their heads in wonderment.

What Is The Messy Middle About?

Belsky wrote the book to address topics that he found fellow entrepreneurs seldom discuss.  No one talked about the bumps in the road — just how something was great until it failed.

The book is partitioned into three sections: Endure, Optimize, and Final Mile. Each is meant to expose the core influences on entrepreneurial struggles at each part of the journey.   Optimize is the largest section, containing segments that complement the varying aspects of a growing enterprise, from team formation and leadership to product development decisions and communication among the team.  I like how that decision of section size mirrors Belsky’s theme of a grand middle.

What I Liked about The Messy Middle 

I like the ambition Belsky brings to the subject material.  There are 416 pages that speak to just about anybody who is on the entrepreneurial journey, but it never feels as if Belsky is trying too hard to justify an idea.  Moreover, none of the ideas are stale, a refreshing feat for a book of this length.

Segment titles are very direct, such as “To Be Done Is To Die” — but Belsky makes sure each foray into intriguing explicitness is supported with specific advise or insight. When he writes about achieving leadership influence while avoiding narcissism, he delivers it with exquisite phrasing.  The segment titled  “The More Credit You Need, The Less Influence You Have” is wonderfully meme-worthy. Belsky writes to expand that clever title with superb clarity:

“It’s only natural to want short-term affirmation, and you’re liable to over attribute success to yourself and failures to others. But by doing the opposite, you’ll feed your team’s potential rather than assuage your own insecurities,” he writes.

A few ideas speak to solopreneurs, the introverts, and those laboring under imposter syndrome’s spell.  In the segment  “Take Note of Your Insecurity Work” Belsky helps the reader identify and organize tasks that may feel good but accomplishes nothing.

“When you’re anxious about your business, there is no easier quick-relief antidote than checking things,” he writes. “The problem is that you could spend all day checking things and fail to do anything to change things….When you spend 30 minutes going down a rabbit hole to answer a particular question , be sure to ask yourself “Why is this question important and how is the answer actionable?”

Belsky also leverages the experiences of other leaders. He shares the insights from Pinterest CEO and cofounder Ben Silberman.  Check out this comment on establishing a long view of entrepreneurship by envisioning steps along the way.

“Ben breaks up every period of his company into chapters, each with a beginning, goal, reflection period, and reward,” Belsky writes. “For example, a few years after the business was founded – once Pinterest’s website had a loyal and rapidly growing base of users – the company embarked on a new chapter to “become a mobile service”….What I liked about Ben’s chapters approach is that each one applies to everyone in the company and embodies a goal rather than a tactic. Each chapter requires a fresh perspective on the product, renewed empathy with the product’s users, ”

Other segments offer meaningful guidance, though some of the topics are only complementary material for other books with specific knowledge.   The segment Data Is Only As Good As Its Source and Doesn’t Replace Intuition does not have an in-depth rigor like Eric Siegel’s Predictive Analytics, but does offer the right perspective to consider data against intuition.

The last few segments, grouped under “Never Being Finished”, can seem a bit too quirky to be insightful, but when you do take the ideas in, you get a refreshed look into life balance (“You Are Not Your Work” and “Your Either Part of The Living Or The Dying”) and reexamining setbacks from wrong decisions (“Continuing To Learn Is An Elixir To Life”).

Other Reads to Consider

Readers seeking a deep subject treatment of business aspects may want  to pair this book with lslands of Profit In A Sea of Red Ink, Revenue and The CMO, or Data Driven Marketing.  My all-time startup favorite resource, David Gladstone’s Venture Capital Investing, is a good pairing with this book, too.  These book combinations can aid organizations that are in a messy middle of their own and must incorporate innovative problem-solving tactics.

Why The Messy Middle

Small business teams and evolving start up teams will find The Messy Middle useful for refining every aspect of their game.  The book will teach a team how to through hardships to the valuable lesson on operations or outlook on a market.

With The Messy Middle, Belsky delivers a brilliant book that goes past dogma and slogans into key tactics and ideas. While many authors claim their book will take you to the next level, Belsky makes an earnest and successful attempt to help business leaders and teams get to that level through logical decisions to keep a bold business venture alive.

Image: Amazon

This article, “The Messy Middle Tackles the Hard Work on the Way to a Big Idea” was first published on Small Business Trends

who else really gets having a business

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Atlanta Hawks Grant Hill, Nzinga Shaw: Inclusion, Diversity is good Business

If you’re a longtime sports fan like me, you’ve probably heard of Grant Hill.  He was the guy who threw “the pass” to Christian Laettner that led to him hitting “the shot” that beat Kentucky in the Eastern Regional Final in 1992 that put Duke into the Final Four, which they eventually ended up winning.  From there, Hill went on to the NBA where he played for 19 years, and earlier this year he was voted in to the Naismith Basketball Hall of Fame.

While many of you probably knew that, you might not have known that he went from playing on the court to being a co-owner of the Atlanta Hawks — also serving as Vice Chair of the organization. And last week I had the honor of hosting a conversation with Hill and Nzinga Shaw, the Hawks Chief Diversity and Inclusion Officer, during the Diversity in Tech Summit held in conjunction with Salesforce’s World Tour Stop in Atlanta.  The event was organized in partnership with The Atlanta Tribune: the Magazine.

Shaw, who is the first person to hold such a position in a professional team sport in the US, and Hill discussed a number of interesting issues around leadership, the benefits of inclusion and equality, and why diversity has to be part of the corporate culture in order for it work.  Below is an edited transcript of a portion of our conversation. To see the full conversation, watch the video below or click on the embedded SoundCloud player.

Small Business Trends: Okay, so, let me start with you Grant, because we just went through, I believe we went through about 27 years just encapsulated, but when you were at Duke with the high top fade getting ready to throw that pass, did you ever imagine or dream that you would actually be an owner in the NBA at that point?

Grant Hill: No. I think back then though, I mean, I had no idea. I wasn’t even sure that the NBA was a possibility and I was sort of in the moment, had a great time at Duke. It was a great experience playing for Coach K. and my teammates and going for, pursuing championships at that time, but it was a lot different back then than it is now.

The NBA wasn’t as accessible and it was just a different time. College basketball was really big and so being an NBA athlete wasn’t necessarily on my radar and definitely the idea or the concept of being an owner of an NBA franchise was not on my radar. Now, in saying that, my father directly, or indirectly, planted the seed. My dad played in the NFL, played back in the 70s and 80s, has worked in professional sports really since the early 80s with the Browns, Cleveland Browns, with the Baltimore Orioles, and for the last 20 plus years, with the Dallas Cowboys. And he tried unsuccessfully during the early nineties and even late eighties to try and put together a group and buy a sports franchise, tried looking to win the Patriots in the ’80s, the Bullets in basketball in the early ’90s and then the Cleveland Browns when they left and then the NFL awarded them a franchise.

So, I had that experience of sort of living through him having planted the seed of possibility at a very young age, but in ’92, with the high top fade and all, I was not thinking about … All I was thinking about completing the pass and making sure I stayed eligible for the next semester.

Small Business Trends: Nzinga we just talked about you taking this position, the first of its kind in professional sports [CDIO – Chief Diversity and Inclusion Officer]. When you were brought that opportunity, what were your first impressions, what did you want to do with it?

Nzinga Shaw: Well it was a very unique situation Brent, because at the time the Atlanta Hawks were facing a public facing racial crisis, and so I was a part of Edelman’s organization to spirit in diversity and inclusion there, and I got a phone call from Austin and Berg who happened to be one of Edelman’s largest clients at the time and they said “Do you have time to come to our office? We’d like you to meet with someone who we think is a potential crisis client for you. And so I ended up meeting with Steve Koonin who’s the CEO of the Hawks and Scott Wilkinson the general counsel.  I’d like to call this story turning a tragedy into a triumph, because at the time they were facing really the toughest thing that they’ve ever faced in franchise history.

They became aware that their controlling owner and their general manager had both been involved in trading emails regarding the African-American fan base, disparaging fans, et cetera, and It all culminated in a board call in which the general manager at the time had said some disparaging things about a potential recruit to the team who was of African descent, and so the question for me was, “Can you help us? We think this is going to become public, we have to restore our reputation in this city. We are in the city too busy to hate; this is the hope of Dr. King and just don’t know what to do.” And so I joined Steven and Scott in the executive committee as a crisis counselor to help them out this, awful travesty, and so while I was doing the work I began to realize and recognize that diversity and inclusion could really be leveraged as part of their business moving forward and really managed in a sustainable way, If executed properly, and so one of my suggestions to the CEO was that he implemented a CDIO goal. I was not thinking about myself at the time but I just recognized that this was low hanging fruit and there was really an opportunity to create something for the NBA.

The NBA had just been through this with Donald Sterling and the LA Clippers two months prior to the Hawks going through it so I wondered, “is this a trend in the NBA? What can we do to fix it?” And so when I made that recommendation they ended up coming back and said “We’re going to hire a CDIO” and then after some long prayer sessions, ans talking with some mentors and really thinking about what the opportunity was, I told Steve, “I’m gonna raise my hand and apply of for that job”, and he said, “Well why would you leave your stable position, you’re doing well, you helping us in the middle of a crisis, why would you do that?”, and I said, “Because there’s nothing but upside, we’re at the lowest point that we can possibly be, and everything from here will be a win, and I want to be a part of that winning team” So that was my reason for joining the team and starting, getting involved in this work at the NBA league level.

Small Business Trends: That’s great. The NBA is really interesting because, first of all, its numbers are going through the roof. But it’s also a league that has been, I think at the forefront of minority ownership. You had Bob Johnson, of course you had Michael Jordan, we have you, but they’ve also been at the forefront of having under representative minorities, blacks, go into coaching, head coaching positions, general manager positions. So it seems like the league is really good at leading social change. When it comes to diversity and inclusiveness what can other leagues, and maybe even outside of sports, other industries learn from what’s going on in the NBA?

Grant Hill: Well you know I do agree I think as a professional sports league, and I’m not, let me qualify this answer by saying I’m not a huge follower of other sports, I’m all in with the NBA, but at least from my vantage point we are very progressive and you know it starts with our leadership, starts with former commissioner David Stern, current commissioner Adam Silver, if you look in the league offices I think really reflects diversity, you know our deputy commissioner is a man of color, Kathleen Behrens is one of the top league executives there and has a tremendous role and responsibility. So I feel that it starts at the top and you know much like I feel our organization in Atlanta, we strive to reflect on what Atlanta as we know is very diverse and I think that the league does that as well, we have a very diverse customer base, diversity in term of players; we have 25 percent of players at opening night this year were born outside of the continental US.

?

So that speaks a little bit to the game becoming a global brand but you know I think the game of basketball in general, kind of speaks diversity to me. When I was younger you’d go to the park to play basketball and there might be two teams of five playing, and 20 people on the sidelines waiting to play, and as a captain, who might have the next game, to play the winner, you’re gonna pick the best four players to play with you, so you can win. The object is to win, the object is to be successful, and I don’t care if your black, white, brown, gay, straight, if they can help you win; I feel like that spirit sort of exists in our sport.

It’s one of the closest things to a meritocracy, in that you know, it’s about talent, and I really do believe that. I can’t speak to the past, I can only speak now to the present, but I do feel that our leadership gets that, and understands that, and that’s sorta of the idea of our sport, of winning, the competing, and being successful. So as a league, as a franchise, we want to be successful, we want to be the best Atlanta Hawks organization that we can be. It’s like saying okay with the Hawks we’re only going to hire people who live within 2 miles of the arena downtown. I mean that would be foolish, you want to hire the best, I don’t care where they’re from, and so I think that is our mindset. I’m proud, not that we don’t have room for improvement but I do feel like we with the leadership of Zing, and Tony Ressler, and Steve Koonin, and collectively, we’re leading the way, not just in the NBA but in professional sports and that’s something that I’m very, very, extremely, proud of, especially considering what had happened two years ago, prior to Nzinga’s arrival.

Nzinga Shaw: I also think that, we have pulled this function out of HR were diversity traditionally lies, and have done something very unique with is to make it report into the C suite, reporting directly to the CEO, and I think when business functions report into the CEO and have, the responsibility of interacting across the board in the organization, and really helping to drive revenue, and helping to drive marking decisions, and things beyond administrative tasks, that’s when the organization really takes the work seriously and that’s when people in the organization start to realize that, this is something that’s real this is something that’s championed from the very top as Grant just said, and then also I just remembered when Grant became part of the ownership team.

Grant Hill: And I would just add, piggybacking on that, I do think Adam Silver really wants former players involved, and obviously a majority of players in the NBA are of color, but just to have that perspective on the emotional level. There’s a certain perspective, whether it’s the rules committee, competition committee, all that sort of that role encompasses as an owner, to bring that perspective and understanding, he’s been really bullish on that, with the amount of money that a lot of these guys are currently making, and guys like Lebron James is talking about wanting to own a team at some point.

I think you’ll see more and more, people of color, in ownership positions whether as a majority partner or vice chairman or minority, whatever role that might be, and you don’t see that in other sports, you don’t see that in football, you know there’s very few, I don’t want to say there’s none. So I think that’s important, it’s got to start at the top of the league, it’s got to start at the top of an organization as you said, for it to be credible within, and you know Nzing is involved in all aspects of our business and every new part of it, and she holds us all, holds me, accountable.

Small Business Trends: That brings up the perfect question around impact. How does these initiatives, how does inclusiveness, how does equality, how does that impact the Hawks’ business.

Nzinga Shaw: You know I think it impacts our business in many ways, and I’ll just give you an example, I mean we think about inclusion from variety in perspectives. I think nine times out of ten, when we’re having a conversation about diversity and inclusion people think we’re talking about race, sometimes gender, and now starting to talk about sexual orientation, but we’re talking about a lot of different things. We’re talking about families that may have some sort of sensory need, like autism or PTSD, and figuring out ways to include them into our arena experience. We just opened up a re imagined arena, State Farm Arena, as you all know, the renovation was just finished, and so part of that is to include a sensory inclusion room, a room for families that have this need right? So that if your child happens to have autism and maybe your other children don’t, you can still come to the game and have a great experience and be in the building, and so when you think about how that impacts business, well that now opens up doors for people that have traditionally stayed away from sports.

We think about the LGBTQ community which is really low hanging fruit in the Atlanta community, we are now the third largest city for people that are openly out to reside here. We have the third largest Pride in the nation. We’re the only sports organization in Atlanta to march in Pride, and we’ve been doing it for four consecutive years and will continue and will build upon that because the LQBTQ community has said to us “We need to know that there’s a sports team that embraces us, and we will be loyal fans, and we will bring business, and we will engage in the ways that you want us to but we just need to know that there are allies out there.” and so I think really thinking outside of the box in terms of inclusion and how you curate experiences for new and emerging communities and how you make whatever happens in our building very real for these different types of communities that’s how long term business is created, we don’t do it for the business we really do it for the culture to make sure that the Atlanta Hawks brand is something that resonates whether we’re on the winning streak or the losing streak. It’s got to go beyond wins and losses on the court. It’s got to be a brand that resonates with people so that they decide to spend an evening with us, knowing that we may not be the victors that night.

Photo via Michael W. Thomas/MWT Photography

This article, “Grant Hill and Nzinga Shaw of the Atlanta Hawks: Inclusion and Diversity are Good for Business and Must Start at the Top of the Organization” was first published on Small Business Trends