[…] This excerpt was taken from an article written by Jessica Lunk on hatchbuck.com […]
When all else fails, look within yourself for answers and inspiration.
Here are two books from author Robert Glazer that will help. Elevate: Push Beyond Your Limits and Unlock Success in Yourself and Others and Friday Forward: Inspiration and Motivation to End Your Week Stronger Than It Started.
Meet Robert Glazer
Robert Glazer is the founder and CEO of Acceleration Partners, a global marketing agency. He is a serial entrepreneur with a passion for helping individuals and organizations build their capacity to elevate.
One of the things he’s most proud of is having Acceleration Partners listed as Glassdoor’s Employees’ Choice awards two years in a row. The company was also awarded Ad Age’s Best Places to Work, Entrepreneur’s Top Company Culture and many more corporate culture awards.
He’s a regular columnist for Forbes and Entrepreneur magazines.
His weekly newsletter “Friday Forward” reaches more than 200,000 subscribers and served as the inspiration for both of these books.
Elevate is Well Designed and Easy to Read
I received a hardcover copy of Elevate a few months ago and have been using it as a sort of coffee-table book. I pick it up and read a few pages when I need a mental jump start.
It measures 5.5 x 7.5 inches and is perfectly sized to slip into a bag to take along on a trip. The internal pages are nothing short of sleek, well designed, colorful and really easy to read. Kudos for that.
All of these physical details make it a pleasure to read and easily reflect on the content and that’s the point.
Unlock Your Success With Elevate
The Purpose of Elevate is to help you create harmony inside yourself first, so that you can then create a home and work environment of success.
Glazer believes that leaders who elevate themselves, and others will see the greatest success.
Build Capacity in Four Core Areas
At the core of Elevate is the concept of building capacity in four areas; spiritual, intellectual, physical and emotional. I love how he compares each of these capacities to a beach ball with four chambers. As you fill each chamber up with gas, you expand that chamber. Fill each chamber evenly, and you get maximum momentum. Focus on any one chamber and your ball will not roll in the desired direction.
Elevate is full of real truths that inspire you to examine yourself and make the changes that will elevate you.
Grab Quick Bites of Inspiration From Friday Forward
As I mentioned, Glazer’s weekly newsletter, “Friday Forward” provided the groundwork for Elevate. So, it only made sense to expand the readership and curate the best and most inspirational newsletters and put them into a single book.
Friday Forward is a Great Companion Book to Elevate
Like peanut butter and chocolate, you can read and enjoy these books on their own. But they are far tastier together.
The Friday Forward essays are organized by the four capacities that Glazer explained in Elevate. There are thirteen short essays in each section. So, you’re bound to find something inspiring.
How to Read Friday Forward
Glazer started his Friday Forward newsletter as a daily discipline and practice and he recommends that you do the same.
But Glazer doesn’t just want you to read and meditate, he wants you to take action and enroll the people around you into a similar practice.
Sound uncomfortable? Probably. And Glazer is counting on that. He says “Our world is increasingly constructed to prevent that push. An alarming number of our kids are growing up with ‘snowplow parenting,’ parents who believe their role is to remove or mitigate obstacles.” But it’s the challenges that make us strong and this is exactly what the essays in Friday Forward are designed to do.
When your world feels like it’s spinning out of control, your best course of action is to take a step back and take a look inside. Both Elevate and Friday Forward offer the perfect opportunity to create a daily practice of reflection, inspiration and transformation.
Dealing with COVID-19 has made it a tough year for so many small businesses. There’s a lot of talk every day about how the coronavirus has impacted (and financially devastated in some cases) small retailers and restaurant owners.
We don’t hear as much about how the global pandemic has impacted B2B companies. How have they fared so far in 2020 and what lies ahead for them? Alex Rynne, Senior Content Marketing Manager for LinkedIn, offers some great suggestions and ideas about how B2B companies can survive the current crisis.
In her blog, she starts by suggesting we change what the acronym SMART (as in SMART goals) means. Instead of making sure your goals are Specific, Measurable, Attainable, Relevant, and Time-bound, she posts changing “relevant” to “revisable” but “just for 2020” because “what if revising goals is the only way to keep our objectives relevant and attainable?”
Rynne has a point—a good one. Instead of bemoaning missing our goals, why not reset them? The new goal, she says, is to “ramp up for a big finish to a consequential year.” That, of course, will require a new attitude for some—one of positivity and hopefulness.
Before you start, Rynne says you should examine what you’ve learned so far in this tumultuous year.
Not surprisingly, she says, we’ve learned that positivity counts. By that she means “thinking about what’s possible rather than dwelling on what’s not.”
For B2B companies, she points out content is in demand. But it should be helpful, not opportunistic, she warns, adding, “The demand for helpful, difference-making content is higher than ever.”
And she notes, if you can afford it, advertising in a down market tends to get results, since so many other businesses cut their marketing budgets to save money. If your voice is one of a few in a vacuum, your message stands out.
The good news is, these days you can take advantage of affordable marketing options—it’s no longer necessary to spend a fortune to get your message out. The key is to focus on digital marketing channels, particularly on the web and on your social media platforms.
“Organic [marketing methods]”, Rynne says, “will always be there for you. Regardless of budget, all marketers are empowered to build online communities that feel welcoming, and present opportunities for connection and inspiration.”
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- Newly Available CARES Act Loans: 10 Things Small Businesses Need to Know
What to do now
While things have definitely changed—maybe not as much as you’d think—Rynne cites research that “shows no reduction in advertising’s ability to connect with people, though … ads with certain characteristics connect better during an economic downturn.”
So she advises, instead of throwing out your playbook, just modify and adjust it “based on what’s in demand, [your] team’s strengths, and available resources.”
If you were planning to hold an event, for example, taking it online, Rynne says, “can be more successful.” Holding events online, instead of in-person, can also save you a lot of money. And since attendees will not have to travel and pay for lodging and meals, they’ll be saving too, which may draw a larger audience.
And yes, we are all well aware that things are still so uncertain, so up in the air, that it is hard to know or even predict what to expect for the rest of the year.
But Rynne says LinkedIn is already seeing more companies “returning to their regularly scheduled activities.” She thinks the marketing spend will start to return to normal “because advertising during a recession correlates strongly with market share growth, and partly because advertisers’ audiences are generally getting back into the swing of things.” She cites data from the Great Recession of 2008 that showed businesses that increased their media spend during that downturn had a 4.5 times the annual market share growth.
Rynne says customer stories and third-party validation will become even more important now, since credibility will be a bigger factor for businesses when deciding what vendors and partners to work with. The key is finding vendors with “demonstrated real-world success.”
Businesses will need content that “helps them accomplish their changing objectives, content that’s acutely focused on customer needs,” Rynne says.
According to research from Forrester, content that is both credible and empathetic is more engaging and is exactly what customers are looking for today. And don’t forget content today comes in a variety of formats, so be sure to explore them all.
What lies ahead
The coronavirus situation is still so fluid it’s not possible to know how 2020 will finish up. But Rynne says “B2B marketers should prepare for the path forward by adopting a pragmatic approach to monitoring and meeting customers’ changing needs.”
The post B2B Marketing in the Time of COVID-19: What’s Next? appeared first on AllBusiness.com. Click for more information about Rieva Lesonsky. Copyright 2020 by AllBusiness.com. All rights reserved. The content and images contained in this RSS feed may only be used through an RSS reader and may not be reproduced on another website without the express written permission of the owner of AllBusiness.com.
Building a personal brand is all about capturing attention. If you work in a “boring” industry, it can be tough to communicate the key benefits that differentiate you from competitors. Especially when you work in an industry that’s not usually the topic of conversation or trending on social media.
Take the VoIP industry, a very boring industry. It’s hard to make VOIP stand out or make it “sexy”. People don’t usually turn to VoIP companies for engaging content, actionable educational or entertainment. But with the right attitude and the ability to produce quality content, leaders even in the boring Cloud VoIP industry can gain recognition and build an audience. (I’ll show you a real life example in bullet #1 below).
In this article I’ll show you real examples of how to capture your target market’s attention, convert them into stark raving fans, and build your personal brand even when you’re in a boring industry.
Ready? Let’s roll!
1. Be Bold. Be Authentic.
Wallflowers and shrinking violets don’t build brands. People who are bold and enthusiastic do. For executives looking to make their mark and build a brand, being a hands-on, in the trenches type of person translates into authentic experience.
You don’t want to be the kind of exec that takes all the credit and not know how anything works. If your team does the heavy lifting while you get the kudos but you can’t explain how your widget works, then people are not going to respect your opinion.
Someone who shows they know what they are doing and can express their “Why” is going to be more authentic.
Don’t be afraid to have an opinion and share it, even if it happens to touch on the politics of the day. If it is earnest, authentic and well-thought-out—not some emotionally charged overreaction—then boldly proclaim it and let the discourse begin. That is what builds engagement, followers, and brands.
Those who take a position and confidently support their way of thinking are more likely to stand out
People value leaders who are confident and don’t flip-flop on their beliefs just to appease the masses. Sure, some feathers may get ruffled, but how many low-key, wishy-washy executives can you name? Exactly. You can’t name many because they don’t stand out and nobody knows who they are.
2. Share Actionable Expertise
Just because your industry isn’t interesting doesn’t mean no one is interested. You can still share your knowledge and expertise to build your brand. Take Ryan Stewman, the sales and marketing expert who runs a sales training called The Hardcore Closer.
Ryan gained a loyal following talking about lead generation. He has built a multi-million dollar business by taking what has worked for him, sharing it, and monetizing it.
Ryan was on the cutting edge of using social media and videos to promote himself and connect with people when he started in sales. Because of his success, he started to teach other salespeople how to use social media to connect with people and use tools for lead generation.
He built a lead generation software company called Phonesites that helps salespeople create their own sales funnels. He offered free training on Facebook live and produced free content in the form of articles and training videos.
Sharing his expertise helped grow his personal brand which has allowed him to scale into other successful business ventures. He’s doing it right.
Chris the founder of SalesMessage is another great example. He has been using SMS texting to communicate with anyone who contacts their business or even subscribes to their webinars, events, or blog.
He shares actionable tips, tricks and information while trying to covert some of the leads who contact him and gets a whopping 70% response rate on SMS texts. He recently shared the complete set of sample text messages to send to customers on his blog. He engages his potential customers and build his following.
But, one of the biggest mistakes you can make in personal branding is to be and act like someone you are not. You will eventually be outed, caught, or exposed.
When building a personal brand, don’t pretend to be someone you’re not or have expertise when you don’t.
Elizabeth Holmes, CEO of the once highly-touted blood-testing startup Theranos, was once the darling of Silicon Valley. She was seen as an influencer and visionary in the same vein as Steve Jobs.
Theranos WAS Elizabeth Holmes and her personal brand of being a healthcare wunderkind carried the firm. Unfortunately for many people, the whole company and the whole story was a massive fraud. She faked her expertise and knowledge, the company was exposed and now it is no more.
A personal brand built on lies and half-truths will come back to bite you.
3. Be the MVP of Value
If you want to really stand out, you must be useful and add maximum value at all times. Do this by offering free info, training, and content about your industry and share that info while speaking at events and on podcasts.
We’re talking about sharing real expertise, not just thoughts or opinions, but practical knowledge that comes from actually having done the work.
Jack Kosakowski kills it here. Jack has been providing actionable social selling advice and content for over 5 years. With his SkillsLab social selling site, he has been helping salespeople to increase their presence through social media and how to correctly connect with—and sell to—their target clients.
Value comes from experience. Jack has churned out content on social media, his blog, publications like The Harvard Business Review, and on podcasts—continually sharing what has worked for him, and how it took him from a newbie salesperson to the CEO of the US division of a Global Digital Agency.
4. Stop Selling and Build Trust Instead
Look, you don’t need to be Billy Mays or the ShamWow guy, pitching and promoting all day while operators are standing by. Constantly pushing product is exhausting. But talking and engaging with people in your own voice—your true self—and showing them how to succeed with examples and actionable ideas will build trust.
When you let people see the real you, trust is built and your brand strengthens and attracts new prospects.
Trust isn’t built by speaking AT people. It’s built by engaging and speaking WITH with your audience.
People like to do business with people they know, like and trust. And that’s usually not the guy with the bullhorn shouting “Look at me! Look at me!” Differentiate yourself by sharing knowledge from real-world experience in an authentic, engaging way that creates value and trustworthiness. This will build your personal brand.
When someone needs to seek out info in your industry, you will be top-of-mind because you will be the rockstar of your “boring” industry. They will come to you for the value you provide because you’ve built trust due to engagement, value, and expertise.
The post Personal Branding Tips For Executives In “Boring” Industries appeared first on Personal Branding Blog – Stand Out In Your Career.
If there is anything the surge in remote work has taught us is the importance of digital technology. And in an online world, it all starts with a website.
With that in mind, Zoho is going to hold a webinar to teach people the basics of choosing and registering a domain name. As part of its Educational Webinar series, this particular lesson is called “Setting up Your Website.”
Whether you are a small business owner or an entrepreneur working from home a website is critically important in today’s digital ecosystem. A website allows you to tell the world about your business, sell your products and services, interact with your customers and much more.
This webinar is going to start at the beginning of your online journey so you can establish your brand. In addition to choosing and registering a domain name, the webinar will also go over web hosting options for your business.
Educational Webinar: Setting up Your Website is going to be held on August 26 starting from 1-1:45 p.m. EST.
Click the red button and register.
Featured Events, Contests and Awards
Small Business Expo 2020 – BOSTON
August 13, 2020, Boston, MA
Small Business Expo is the most anticipated business-to-business networking & educational event, trade show & conference for business owners, entrepreneurs, start-ups, decision-makers or anyone who works for a small business or is interested in starting a Small Business. Small Business Expo is a FREE one-day event to attend for small businesses to network, attend great business-growth workshops, build new business relationships, exchange ideas, shop from new vendors and learn from leading industry experts.
Educational Webinar: Setting up Your Website
August 26, 2020, Online
Learn the basics of choosing and registering a domain name. We’ll also go over web hosting options so you can decide what’s best for your business.
Educational Webinar: Establishing Your Brand Story
September 2, 2020, Online
Learn how to find, incorporate, and use your brand’s voice throughout your website to increase website traffic, improve customer engagement, and drive brand loyalty.
Educational Webinar: Elements of Website Design
September 9, 2020, Online
Join us to learn about fonts, color schemes, and gain a basic understanding of visual hierarchy.
Educational Webinar: Converting Visitors to Leads
September 16, 2020, Online
Learn best practices for optimizing webforms and CTAs in order to maximize the number of visitor conversions on their site.
Getting Started with Zoho One
September 23, 2020, Online
In this presentation, we will walk through an overview of Zoho One using real case studies from Zoho customers to demonstrate different ways Zoho One can support your business.
Small Business Expo 2020 – PHILADELPHIA
October 28, 2020, Philadelphia, PA
Small Business Expo is a FREE one-day event to attend for small businesses to network, attend great business-growth workshops, build new business relationships, exchange ideas, shop from new vendors and learn from leading industry experts. If you are serious about starting or growing your business, Small Business Expo is a “must attend” event. Small Business Expo is the #1 Business to Business Networking Event for business owners, entrepreneurs, start-ups, decision-makers or anyone who works for a small business or is interested in starting a Small Business.
November 12, 2020, Online
LinkUpConferenceShow (LUCS) is a digital networking conference that merges the incredibly dynamic worlds of tech and comedy to provide informative and personalized networking opportunities designed to help executives, entrepreneurs, business leaders and tech professionals grow and scale their businesses. LUCS is the tech conference that combines Silicon Valley insights with New York’s nonstop energy to bring the technology community a totally new virtual experience designed to inspire, engage and entertain.
- Remotely Delivering Effective Coaching and Feedback
August 4, 2020, Online
- How D2C Brands Are Defining The Future of Retail – Free Online Event with Digital Leaders
August 6, 2020, Online
- Intermitten 2020
August 7, 2020, Online
- ACES Summit
August 11, 2020, Washington, DC
- CNBC’s Small Business Playbook: The Path Forward
August 12, 2020, Online
- Free Webinar – New Rules of Marketing: Behind The Changing CMO Role
August 19, 2020, Online
- Digital Marketing Transformation Virtual Assembly – August 2020
August 25, 2020, Online
- Advancing Integrated Project Delivery 2020
September 14, 2020, Online
- Small Business Expo 2020 – PHOENIX
October 1, 2020, Phoenix, AZ
- World-Famous HR Technology Event, Oct. 2020
October 13, 2020, Las Vegas, NV
- Creative Operations San Francisco 2020
October 14, 2020, San Francisco, CA
- Miami’s Largest MBA Event! QS MBA Tour
October 20, 2020, Online
- Small Business Expo 2020 – CHICAGO
October 20, 2020, Chicago, IL
- Atlanta’s Largest MBA Event! QS MBA Tour
October 22, 2020, Atlanta, GA
- Houston’s Largest MBA Event! QS MBA Tour
October 24, 2020, Houston, TX
- Austin’s Largest MBA Event! QS MBA Tour
October 26, 2020, Austin, TX
- Claims Innovation USA Virtual Event
October 26, 2020, Online
- AI DevWorld 2020
October 27, 2020, Online
- Salt Lake City’s Largest MBA Event! QS MBA Tour
October 31, 2020, Austin, TX
- Denver’s Largest MBA Event! QS MBA Tour
November 2, 2020, Denver, CO
This weekly listing of small business events, contests and awards is provided as a community service by Small Business Trends.
You can see a full list of events, contest and award listings or post your own events by visiting the Small Business Events Calendar.
This article, “Zoho Hosting a Website Basics Webinar for Small Businesses” was first published on Small Business Trends