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Thanks to https://smallbiztrends.com/2022/01/social-audio.html

social audio

The latest in social media products uses audio to communicate. Like audio messaging and conversation rooms. That’s the quick definition of social audio.

This is a great new way for small businesses to engage new prospects and develop a brand. Consumers are expecting the human element when they interact with a small business. And the pandemic has forced these platforms to become the new normal.

Here’s what you need to know about this latest social media innovation.

What are Social Audio Platforms?

Social audio integrates social media by adding premium audio experiences. Some of the social media sites that have launched have a built-in audience already.

Big players have jumped onboard. Facebook announced they are building tools to create audio snippets like Soundbites. Twitter has an audio conversation tool that includes up to 13 people at once.

The trend is important for marketing. The human voice is intimate and engaging. Still you need to watch for personal data concerns when you enter a room. The big names like Facebook tops many lists for collecting this info.

New Audio Social Platforms are Growing

These platforms are gaining in popularity. They’re poised to be the next big thing. Check out the available stats for an industry leader in this social connection space, Clubhouse.

And then read on to find out how you can use this technology to get to the next level by increasing your social media ROI.

How to Use Audio Social Media in Your Business

Understanding how to use these new social platforms is important. Here’s five methods and tools to build a much different experience in communication.

There are some big advantages for small businesses. They can use these tools to train people to dialog, communicate and present. It all adds up to more of the kind of engagement that drives sales and profits for yet another way of how to make money on social media.

Live Audio Rooms

Facebook offers one of these. You can select a time and invite speakers. You’re allowed 50 speakers but unlimited listeners. You need to be iOS users. Follow this link for more articles on other requirements.

This is a great way for small businesses to satisfy their marketing/engagement needs. Get connected with prospects from around the world. This innovation is designed to compete with Clubhouse.

Social Audio for Online Events

Clubhouse understands how a live conversation at an online event makes a difference. This drop in audio chat tool offers excellent audio quality. And you can deliver personalized messages during big events. It’s a great way to engage target market audiences.

Social Audio For Voice Messaging

This app acts like a voice only news feed. Listen to voice messages that expire. Great for small business owners that need current info. Stay abreast of the current requirements in your niche .

As A Radio Station

Build a community around music. Host a radio station through a social audio app. Talk freely as people listen. Stationhead integrates with Spotify and Apple Music.

For Audio Meetings

Small business owners looking for live conversations focusing on audio first take note. Slack huddles can have up to 50 participants. Users can turn on captions and screens. A great option for departments that need to brainstorm when facing deadlines. This is a great option when video marketing tools need a little extra push. Or when you’d rather go with the audio rather than the visual.

7 Best Social Audio Apps and Audio Social Media Platforms

A social audio app is a social media tool that uses audio to let users communicate with each other. A live audio conversation is only one element of these new social innovations. Following are a few of the top app choices with a current version of each.

1. Clubhouse

Get Clubhouse at the App Store and on Android too. This social audio platform provides roles for a moderator, speaker and listener. There are rules that cover certain topics. Like violating intellectual property rights.

The co founder of Clubhouse is Paul Davison. Rohan Seth is the other person who co founded the company. They are one of the biggest players in this quickly developing field.

2. Twitter Spaces

Twitter Spaces is an excellent way to have audio conversations. You need to be a Twitter user with an account on the social network to get started. Keep in mind that for the time being all these spaces or conversations are public. Like Tweets. Anyone can listen in whether they log into a Twitter account or not. Use this when text doesn’t meet your needs. And video is too personal.

3. Greenroom

Got a large audience? Users here can monetize by getting access to what’s called a creator fund. Create recordings of conversations for use later with this platform. Sign up with a Spotify account. Select topics in advance and be notified about future discussions. This is a good tool when you want to get notified about marketing topics. And trends that make a difference to your target market.

4. Facebook Live Audio Rooms

The number of people consuming through this social online tool has no limits. But only 50 speakers at a time have access to this space. With no cap on the listeners, this type of room challenges Clubhouse. Allowing people who are listening to react with live captions is another bonus.

5. Spoon.

This social media/audio option is available for Android and iOS. You don’t need to worry about monetizing with annoying banner ads. There’s technology here whereby users can provide digital gifts. Get original live podcasts and more tools and channels for marketing through engagement. This app draws in more people through recorded snippets.

6. Instagram Live Rooms

Attend virtual events with three other people. There are features for businesses here like Live Fund Raisers and Shopping.

The Live Camera option gives you access. You’ll be at the top of the screen until you add other creators. If you run into any issues, there’s a customer care page that can help.

7. Racket

Another one of the apps that gives you the ability to speak to people around the world. This platform is good for small businesses and marketing. Racket competes with industry leaders like Clubhouse with micro podcasts. Work by talking on your phone’s browser.

Remember, this is a quickly expanding field. For example, here’s a new tool that’s focusing on mentorship. Wisdom provides another great angle for entrepreneurs.

Image: Depositphotos

This article, “What is Social Audio and How Can Your Small Business Use It?” was first published on Small Business Trends

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Thanks to https://www.personalbrandingblog.com/personal-branding-tips-for-executives-in-boring-industries/

Building a personal brand is all about capturing attention. If you work in a “boring” industry, it can be tough to communicate the key benefits that differentiate you from competitors. Especially when you work in an industry that’s not usually the topic of conversation or trending on social media.

Take the VoIP industry, a very boring industry. It’s hard to make VOIP stand out or make it “sexy”. People don’t usually turn to VoIP companies for engaging content, actionable educational or entertainment. But with the right attitude and the ability to produce quality content, leaders even in the boring Cloud VoIP industry can gain recognition and build an audience. (I’ll show you a real life example in bullet #1 below).

In this article I’ll show you real examples of how to capture your target market’s attention, convert them into stark raving fans, and build your personal brand even when you’re in a boring industry.

Ready? Let’s roll!

1. Be Bold. Be Authentic. 

Wallflowers and shrinking violets don’t build brands. People who are bold and enthusiastic do. For executives looking to make their mark and build a brand, being a hands-on, in the trenches type of person translates into authentic experience.

You don’t want to be the kind of exec that takes all the credit and not know how anything works. If your team does the heavy lifting while you get the kudos but you can’t explain how your widget works, then people are not going to respect your opinion.

Someone who shows they know what they are doing and can express their “Why” is going to be more authentic.

Don’t be afraid to have an opinion and share it, even if it happens to touch on the politics of the day. If it is earnest, authentic and well-thought-out—not some emotionally charged overreaction—then boldly proclaim it and let the discourse begin. That is what builds engagement, followers, and brands. 

Those who take a position and confidently support their way of thinking are more likely to stand out 

People value leaders who are confident and don’t flip-flop on their beliefs just to appease the masses. Sure, some feathers may get ruffled, but how many low-key, wishy-washy executives can you name? Exactly. You can’t name many because they don’t stand out and nobody knows who they are.

2. Share Actionable Expertise

Just because your industry isn’t interesting doesn’t mean no one is interested. You can still share your knowledge and expertise to build your brand. Take Ryan Stewman, the sales and marketing expert who runs a sales training called The Hardcore Closer.

Ryan gained a loyal following talking about lead generation. He has built a multi-million dollar business by taking what has worked for him, sharing it, and monetizing it.

Ryan was on the cutting edge of using social media and videos to promote himself and connect with people when he started in sales. Because of his success, he started to teach other salespeople how to use social media to connect with people and use tools for lead generation. 

He built a lead generation software company called Phonesites that helps salespeople create their own sales funnels. He offered free training on Facebook live and produced free content in the form of articles and training videos.

Sharing his expertise helped grow his personal brand which has allowed him to scale into other successful business ventures. He’s doing it right.

Chris the founder of SalesMessage is another great example. He has been using SMS texting to communicate with anyone who contacts their business or even subscribes to their webinars, events, or blog. 

He shares actionable tips, tricks and information while trying to covert some of the leads who contact him and gets a whopping 70% response rate on SMS texts. He recently shared the complete set of sample text messages to send to customers on his blog. He engages his potential customers and build his following.

But, one of the biggest mistakes you can make in personal branding is to be and act like someone you are not. You will eventually be outed, caught, or exposed. 

When building a personal brand, don’t pretend to be someone you’re not or have expertise when you don’t.

Elizabeth Holmes, CEO of the once highly-touted blood-testing startup Theranos, was once the darling of Silicon Valley. She was seen as an influencer and visionary in the same vein as Steve Jobs.

Theranos WAS Elizabeth Holmes and her personal brand of being a healthcare wunderkind carried the firm. Unfortunately for many people, the whole company and the whole story was a massive fraud. She faked her expertise and knowledge, the company was exposed and now it is no more.

A personal brand built on lies and half-truths will come back to bite you.

3. Be the MVP of Value

If you want to really stand out, you must be useful and add maximum value at all times. Do this by offering free info, training, and content about your industry and share that info while speaking at events and on podcasts.

We’re talking about sharing real expertise, not just thoughts or opinions, but practical knowledge that comes from actually having done the work.

Jack Kosakowski kills it here. Jack has been providing actionable social selling advice and content for over 5 years. With his SkillsLab social selling site, he has been helping salespeople to increase their presence through social media and how to correctly connect with—and sell to—their target clients. 

Value comes from experience. Jack has churned out content on social media, his blog, publications like The Harvard Business Review, and on podcasts—continually sharing what has worked for him, and how it took him from a newbie salesperson to the CEO of the US division of a Global Digital Agency.

4. Stop Selling and Build Trust Instead

Look, you don’t need to be Billy Mays or the ShamWow guy, pitching and promoting all day while operators are standing by. Constantly pushing product is exhausting. But talking and engaging with people in your own voice—your true self—and showing them how to succeed with examples and actionable ideas will build trust.

When you let people see the real you, trust is built and your brand strengthens and attracts new prospects.

Trust isn’t built by speaking AT people. It’s built by engaging and speaking WITH with your audience.

People like to do business with people they know, like and trust. And that’s usually not the guy with the bullhorn shouting “Look at me! Look at me!” Differentiate yourself by sharing knowledge from real-world experience in an authentic, engaging way that creates value and trustworthiness. This will build your personal brand.

When someone needs to seek out info in your industry, you will be top-of-mind because you will be the rockstar of your “boring” industry. They will come to you for the value you provide because you’ve built trust due to engagement, value, and expertise. 

 

The post Personal Branding Tips For Executives In “Boring” Industries appeared first on Personal Branding Blog – Stand Out In Your Career.

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Thanks to https://www.theworkathomewoman.com/free-resources-business/comment-page-6/#comment-1216059

Thanks a lot for sharing the list of free resources to run home-based businesses. When it comes to the website, the design of the site always matters a lot. And to present any product, or to show the specifications of the products, most websites are preferring images, as it is easy for the users to understand. And the most crucial part is that used images should have a small size, but at the same time, its quality should not be compromised. Here I would like to recommend a tool, Resize.live, to resize, crop, rotate and flip images in real-time.

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Who else? <3working from home ?

Thanks to https://www.theworkathomewoman.com/free-resources-business/comment-page-6/#comment-1216059

Thanks a lot for sharing the list of free resources to run home-based businesses. When it comes to the website, the design of the site always matters a lot. And to present any product, or to show the specifications of the products, most websites are preferring images, as it is easy for the users to understand. And the most crucial part is that used images should have a small size, but at the same time, its quality should not be compromised. Here I would like to recommend a tool, Resize.live, to resize, crop, rotate and flip images in real-time.

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Thanks to http://feedproxy.google.com/~r/SmallBusinessTrends/~3/PsG50i7-cBM/minimum-wage-2021.html

Minimum Wages Increase

According to a study by Wolters Kluwer Legal & Regulatory 25 states will raise their minimum wage in 2021, with 21 of those states enacting the increases on New Year’s day.

By the beginning of the New Year, New York and Oregon, which both have regional minimum wage rates, will see the highest wages reaching $15.00 in New York City and $14.00 in the Portland Metro Area effective July 1, 2021. 

At the end of the spectrum, the lowest minimum wage rates of $5.15 are in Georgia and Wyoming. However, most employers and employees are subject to the higher federal minimum wage rate of $7.25 per hour.

Increasing the minimum wage is expected to pose more challenges for small businesses already grappling with the effects of the pandemic. According to Small Business Index issued by the Chamber of Commerce, half (50%) of small businesses see their operations continuing for a year or less before having to permanently close. In some extreme cases businesses already hard hit by the pandemic will have to choose between raising wages or terminating staff.

During this quarter more small businesses plan to reduce staff in this quarter (14%) up from 9% last quarter reaching levels not seen since the beginning of the pandemic in late April (13%). Only 27% of businesses plan to increase their number of employees in the next year.

 

Additional Findings

  • To support the healthcare industry, New Jersey has established a minimum wage for direct-care workers employed by long-term health-care facilities. As of September 16, 2020, the minimum wage for these workers is $3.00 higher than the state minimum wage.
  • The city of Emeryville, California will have the highest minimum wage in the country, at $16.84 per hour. 
  • Seattle is the city with the second highest with a minimum wage of $16.69, while the highest state rate will be California’s at $14.00 per hour.
  • Some of the new rates in states such as California, Colorado, Maine, Washington are the result of previously approved incremental increases to reach a specific amount that is considered to be a ‘living wage’. 
  • While other States’ increases reflect an annual cost-of-living adjustment, which accounts for the changes in states like Alaska, Florida, Minnesota, and Montana.

The federal minimum wage has remained at $7.25 since July of 2009, its longest time without an increase since its inception in 1938. However states are free to raise the price floor.

 

Minimum Wage 2021

To keep up with the rules in terms of your staff, here’s a rundown of where the 25 states currently stand. 

Alaska

$10.34 per hour, up fifteen cents from $10.19 per hour, based on a 1.4% increase in the cost of living. Wage rates are adjusted annually based on inflation. School bus drivers are to be paid two times the minimum wage.

Arizona

$12.15 per hour, up from $12.00 per hour. In addition, employees are entitled to paid sick leave, at the rate of one hour of paid sick time for every 30 hours worked, but with limits based on the size of the employer.

Arkansas

$11.00, up from $10.00 per hour.

California

$14.00 per hour, for businesses with 26 or more employees; $13.00 for smaller employers.

Colorado

$12.32 per hour, up from $12.00 per hour.

Connecticut

$12 per hour, scheduled to increase to $13.00 on August 1, 2021.

Florida

$8.65 per hour, up 9 cents, based on a 1.07% increase in the cost of living. Tipped employees must be paid $5.63 per hour, also up 9 cents from the 2020 rate.

Illinois

$11.00 per hour, up from $10.00.

Maine

$12.15 per hour, up from $12.00.

Maryland

In 2021, the minimum wage is $11.75 for large employers and $11.60 for small employers.

Massachusetts

$13.50 per hour, an increase of 75 cents.

Michigan

$9.87, up from $9.65 per hour.

Minnesota

$10.08 per hour (up from $10.00) for employees of large employers with an annual gross volume of sales not less than $500,000. Small employers must pay employees a minimum wage of at least $8.21 per hour (up from $8.15).

Missouri

$10.30, up from $9.45 per hour.

Montana

$8.75 per hour, up 10 cents, based on a 1.31% change in the cost of living and rounded to the nearest 5 cents.

New Jersey

$12.00 per hour for most employees, up from $11.00 per hour. $11.10 per hour for those in seasonal employment, who work on a farm for an hourly or piece-rate wage, or who work for an employer with fewer than six employees.

New Mexico

$10.50 per hour, up from $9.00.

New York

Tiered/Rates vary by region: $15.00 per hour in New York City; $14.00 per hour in Nassau, Suffolk and Westchester counties (then $1.00 each year after, reaching $15.00 on December 31, 2021); $11.80 per hour in remainder of the state.

Nevada

$9.00 per hour for employees who do not receive health benefits, to increase to $9.75 on July 1, 2021. $8.00 per hour for employees who do receive health benefits applies, to increase to $8.75 on July 1, 2020.

Ohio

$8.80 per hour, up 10 cents from $8.70 per hour, based on a 1.4% increase in the cost of living. Wage rates are adjusted annually based on inflation.

Oregon

The state minimum wage is tiered, with the highest rate in the Metro Portland area at $13.25 per hour ($14.00 effective July 1, 2021), the lowest in rural (non-Urban) areas at $11.50 per hour ($12.00 effective July 1, 2021), and a minimum wage of $12.00 per hour ($12.75 effective July 1, 2021) in the rest of the state. Scheduled increases per S.B. 1532, L. 2016.

Pennsylvania

$7.25 per hour, but $13.50 for employees under Governor’s jurisdiction, up from $13.00.

South Dakota

$9.45 per hour, up 15 cents from $9.30 per hour. Wage rates are adjusted annually based on inflation.

Vermont

$11.75 per hour. This is a 79-cent scheduled increase over the $10.96 per hour 2020 rate.

Washington

$13.69 per hour, for employees who have reached the age of 18, based on a 1.39% increase in the cost of living.

Workers under 16 years old can be paid 85% of the adult minimum wage, or $11.64 per hour, in 2021.

Image: wolterskluwer.com

This article, “Minimum Wages Increase in 25 States in 2021” was first published on Small Business Trends

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Thanks to http://feedproxy.google.com/~r/SmallBusinessTrends/~3/ZGsqv5fYaMg/small-business-events-calendar-december-19-2020.html

women in cloud

The Women in Cloud Summit 2021 is going to bring together 150+ speakers, 12 categories, and 8 special events in 3 days. This virtual summit will offer timely insights about the invaluable need for technology at a time of economic uncertainty and operational norms.

From mentorship to executive roundtables, connecting with leading technology experts, technical support, business skills, youth entrepreneurship, and much more you will have access to actionable resources you can use now.

Founded on the idea to help small business entrepreneurs develop and grow with technological transformation in the state of Washington, Women In Cloud celebrates women in the tech world. The summit will bring individuals and organizations in partnership with policymakers from around the world to create economic access for women in the cloud economy.

Click the red button and register to attend the summit virtually from January 28-30, 2021.

 

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You can see a full list of events, contest and award listings or post your own events by visiting the Small Business Events Calendar.

This article, “Event post – December 18, 2020” was first published on Small Business Trends

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Thanks to https://www.theworkathomewoman.com/free-resources-business/#comment-1216059

Thanks a lot for sharing the list of free resources to run home-based businesses. When it comes to the website, the design of the site always matters a lot. And to present any product, or to show the specifications of the products, most websites are preferring images, as it is easy for the users to understand. And the most crucial part is that used images should have a small size, but at the same time, its quality should not be compromised. Here I would like to recommend a tool, Resize.live, to resize, crop, rotate and flip images in real-time.

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What is ROI - return on investment?

Why should you invest to increase your knowledge base about inventory? Because depending on your industry, an inventory budget can represent up to 90% of the overall expenses of your business.

Scott Gregory is holding a webinar which will teach you the basics of QuickBooks Pro, Premier or Enterprise so you can maximize your inventory to its fullest potential.

Gregory says he will show live demonstrations of the QuickBooks item list, inventory items, non-inventory items, and more.

He brings more than 17 years with QuickBooks software (Gregory is a Certified QuickBooks ProAdvisor, Certified QuickBooks Enterprise ProAdvisor) as well as 30+ years in accounting inventory.

The webinar is being held on Thursday, December 13, 2018, from 11:00 AM to 12:30 PM (EST). You will receive a recording of the event so you can review and study the webinar materials at your own pace as much as you like.

If you click the register button now and enter discount code 20Off you will get 20% off on all tickets.

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Basics of Tracking Inventory in QuickBooks Pro/Premier/EnterpriseBasics of Tracking Inventory in QuickBooks Pro/Premier/Enterprise
December 13, 2018, Online

This event features a live demonstration of the QuickBooks item list, inventory items, non-inventory items, and much more relating to inventory. Learn how the inventory flow works from purchase order to customer shipment. Register today and follow @qbguy!

Discount Code
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This weekly listing of small business events, contests and awards is provided as a community service by Small Business Trends.

You can see a full list of events, contest and award listings or post your own events by visiting the Small Business Events Calendar.

This article, “Invest in Your Knowledge Base with This Upcoming Event” was first published on Small Business Trends

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