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Thanks to https://www.personalbrandingblog.com/personal-branding-tips-for-executives-in-boring-industries/

Building a personal brand is all about capturing attention. If you work in a “boring” industry, it can be tough to communicate the key benefits that differentiate you from competitors. Especially when you work in an industry that’s not usually the topic of conversation or trending on social media.

Take the VoIP industry, a very boring industry. It’s hard to make VOIP stand out or make it “sexy”. People don’t usually turn to VoIP companies for engaging content, actionable educational or entertainment. But with the right attitude and the ability to produce quality content, leaders even in the boring Cloud VoIP industry can gain recognition and build an audience. (I’ll show you a real life example in bullet #1 below).

In this article I’ll show you real examples of how to capture your target market’s attention, convert them into stark raving fans, and build your personal brand even when you’re in a boring industry.

Ready? Let’s roll!

1. Be Bold. Be Authentic. 

Wallflowers and shrinking violets don’t build brands. People who are bold and enthusiastic do. For executives looking to make their mark and build a brand, being a hands-on, in the trenches type of person translates into authentic experience.

You don’t want to be the kind of exec that takes all the credit and not know how anything works. If your team does the heavy lifting while you get the kudos but you can’t explain how your widget works, then people are not going to respect your opinion.

Someone who shows they know what they are doing and can express their “Why” is going to be more authentic.

Don’t be afraid to have an opinion and share it, even if it happens to touch on the politics of the day. If it is earnest, authentic and well-thought-out—not some emotionally charged overreaction—then boldly proclaim it and let the discourse begin. That is what builds engagement, followers, and brands. 

Those who take a position and confidently support their way of thinking are more likely to stand out 

People value leaders who are confident and don’t flip-flop on their beliefs just to appease the masses. Sure, some feathers may get ruffled, but how many low-key, wishy-washy executives can you name? Exactly. You can’t name many because they don’t stand out and nobody knows who they are.

2. Share Actionable Expertise

Just because your industry isn’t interesting doesn’t mean no one is interested. You can still share your knowledge and expertise to build your brand. Take Ryan Stewman, the sales and marketing expert who runs a sales training called The Hardcore Closer.

Ryan gained a loyal following talking about lead generation. He has built a multi-million dollar business by taking what has worked for him, sharing it, and monetizing it.

Ryan was on the cutting edge of using social media and videos to promote himself and connect with people when he started in sales. Because of his success, he started to teach other salespeople how to use social media to connect with people and use tools for lead generation. 

He built a lead generation software company called Phonesites that helps salespeople create their own sales funnels. He offered free training on Facebook live and produced free content in the form of articles and training videos.

Sharing his expertise helped grow his personal brand which has allowed him to scale into other successful business ventures. He’s doing it right.

Chris the founder of SalesMessage is another great example. He has been using SMS texting to communicate with anyone who contacts their business or even subscribes to their webinars, events, or blog. 

He shares actionable tips, tricks and information while trying to covert some of the leads who contact him and gets a whopping 70% response rate on SMS texts. He recently shared the complete set of sample text messages to send to customers on his blog. He engages his potential customers and build his following.

But, one of the biggest mistakes you can make in personal branding is to be and act like someone you are not. You will eventually be outed, caught, or exposed. 

When building a personal brand, don’t pretend to be someone you’re not or have expertise when you don’t.

Elizabeth Holmes, CEO of the once highly-touted blood-testing startup Theranos, was once the darling of Silicon Valley. She was seen as an influencer and visionary in the same vein as Steve Jobs.

Theranos WAS Elizabeth Holmes and her personal brand of being a healthcare wunderkind carried the firm. Unfortunately for many people, the whole company and the whole story was a massive fraud. She faked her expertise and knowledge, the company was exposed and now it is no more.

A personal brand built on lies and half-truths will come back to bite you.

3. Be the MVP of Value

If you want to really stand out, you must be useful and add maximum value at all times. Do this by offering free info, training, and content about your industry and share that info while speaking at events and on podcasts.

We’re talking about sharing real expertise, not just thoughts or opinions, but practical knowledge that comes from actually having done the work.

Jack Kosakowski kills it here. Jack has been providing actionable social selling advice and content for over 5 years. With his SkillsLab social selling site, he has been helping salespeople to increase their presence through social media and how to correctly connect with—and sell to—their target clients. 

Value comes from experience. Jack has churned out content on social media, his blog, publications like The Harvard Business Review, and on podcasts—continually sharing what has worked for him, and how it took him from a newbie salesperson to the CEO of the US division of a Global Digital Agency.

4. Stop Selling and Build Trust Instead

Look, you don’t need to be Billy Mays or the ShamWow guy, pitching and promoting all day while operators are standing by. Constantly pushing product is exhausting. But talking and engaging with people in your own voice—your true self—and showing them how to succeed with examples and actionable ideas will build trust.

When you let people see the real you, trust is built and your brand strengthens and attracts new prospects.

Trust isn’t built by speaking AT people. It’s built by engaging and speaking WITH with your audience.

People like to do business with people they know, like and trust. And that’s usually not the guy with the bullhorn shouting “Look at me! Look at me!” Differentiate yourself by sharing knowledge from real-world experience in an authentic, engaging way that creates value and trustworthiness. This will build your personal brand.

When someone needs to seek out info in your industry, you will be top-of-mind because you will be the rockstar of your “boring” industry. They will come to you for the value you provide because you’ve built trust due to engagement, value, and expertise. 

 

The post Personal Branding Tips For Executives In “Boring” Industries appeared first on Personal Branding Blog – Stand Out In Your Career.

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Thanks to https://www.goodfinancialcents.com/home-based-business-ideas-easy-to-start/#comment-9533526

I felt that this information pertaining to self-employment will be a valuable source for me. I was seeking general ideas of
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Thanks to https://smallbiztrends.com/2022/06/florida-cop-charged-with-eidl-loan-fraud.html

florida cop charged with eidl loan fraud

A police officer from Coral Springs in South Florida has been charged by a federal grand jury with fraudulently applying to the U.S. Small Business Administration (SBA) for a Covid-19 relief advance grant and a low-interest loan.

Officer Charged with EIDL Loan Fraud

According to the indictment, Jason Scott Carter, 44, of Boca Raton, falsely claimed a business he allegedly owns and operates had previously enjoyed gross revenues of $100,000, which turned out to be untrue. The indictment also charges Carter with falsely and fraudulently certifying that the funds he received from the SBA would be for business expenses to alleviate the economic injury that the pandemic caused to his business.

SBA Loan Money Spent on Luxury Cars

The charges revealed that instead of spending the money on his business as he had certified that he would, Carter spent a large amount of the SBA loan money at a car repair and detailing company for luxury vehicles and high-end auto parts.

The charges record that Carter spent more than $21,000 of the loan money at the car repair and detailing company.

Police Officer Facing Up to 20 Years in Prison

A statement by the Department of Justice read: “The Indictment charges Carter with one count of wire fraud.  If convicted, he faces up to 20 years in prison and a fine of up to $250,000.

“Carter made his initial appearance today before U.S. Magistrate Judge Bruce E. Reinhart.  He was released on bond, pending trial.

“Juan Antonio Gonzalez, U.S. Attorney for the Southern District of Florida, Omar Perez Aybar, Special Agent in Charge, U.S. Department of Health and Human Services, Office of the Inspector General (HHS-OIG), Miami Regional Office, and David Walker, Special Agent in Charge, FBI Tampa, announced the charges.

“HHS-OIG, Miami Regional Office (Tampa), and FBI Tampa investigated this matter.  Assistant U.S. Attorney Will J. Rosenzweig is prosecuting the case.  Assistant U.S. Attorney Peter Laserna is handling asset forfeiture.”

The Department of Justice added that indictments contain mere allegations and that defendants like Carter are considered innocent unless and until found guilty in a court of law.

Task Force Battles CARES Act Fraud

After the Coronavirus Aid, Relief, and Economic Security (CARES) Act was enacted in March 2020, it began providing emergency financial assistance to millions of Americans suffering the economic effects caused by the Covid-19 pandemic. As part of this, the CARES Act authorized and gave funding to the SBA so they could provide Economic Injury Disaster Loans to eligible small businesses, which Jason Scott Carter then applied for.

Carter’s alleged fraud is not the first instance though, and by May 17, 2021, it became necessary for the Attorney General to establish a Covid-19 Fraud Enforcement Task Force to marshal the resources of the Department of Justice. The task force worked in partnership with agencies across the government to combat and prevent pandemic-related fraud.

Image: Depositphotos

This article, “Florida Cop Charged with EIDL Loan Fraud – See How He Allegedly Used the Money” was first published on Small Business Trends

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Thanks to https://www.personalbrandingblog.com/personal-branding-tips-for-executives-in-boring-industries/

Building a personal brand is all about capturing attention. If you work in a “boring” industry, it can be tough to communicate the key benefits that differentiate you from competitors. Especially when you work in an industry that’s not usually the topic of conversation or trending on social media.

Take the VoIP industry, a very boring industry. It’s hard to make VOIP stand out or make it “sexy”. People don’t usually turn to VoIP companies for engaging content, actionable educational or entertainment. But with the right attitude and the ability to produce quality content, leaders even in the boring Cloud VoIP industry can gain recognition and build an audience. (I’ll show you a real life example in bullet #1 below).

In this article I’ll show you real examples of how to capture your target market’s attention, convert them into stark raving fans, and build your personal brand even when you’re in a boring industry.

Ready? Let’s roll!

1. Be Bold. Be Authentic. 

Wallflowers and shrinking violets don’t build brands. People who are bold and enthusiastic do. For executives looking to make their mark and build a brand, being a hands-on, in the trenches type of person translates into authentic experience.

You don’t want to be the kind of exec that takes all the credit and not know how anything works. If your team does the heavy lifting while you get the kudos but you can’t explain how your widget works, then people are not going to respect your opinion.

Someone who shows they know what they are doing and can express their “Why” is going to be more authentic.

Don’t be afraid to have an opinion and share it, even if it happens to touch on the politics of the day. If it is earnest, authentic and well-thought-out—not some emotionally charged overreaction—then boldly proclaim it and let the discourse begin. That is what builds engagement, followers, and brands. 

Those who take a position and confidently support their way of thinking are more likely to stand out 

People value leaders who are confident and don’t flip-flop on their beliefs just to appease the masses. Sure, some feathers may get ruffled, but how many low-key, wishy-washy executives can you name? Exactly. You can’t name many because they don’t stand out and nobody knows who they are.

2. Share Actionable Expertise

Just because your industry isn’t interesting doesn’t mean no one is interested. You can still share your knowledge and expertise to build your brand. Take Ryan Stewman, the sales and marketing expert who runs a sales training called The Hardcore Closer.

Ryan gained a loyal following talking about lead generation. He has built a multi-million dollar business by taking what has worked for him, sharing it, and monetizing it.

Ryan was on the cutting edge of using social media and videos to promote himself and connect with people when he started in sales. Because of his success, he started to teach other salespeople how to use social media to connect with people and use tools for lead generation. 

He built a lead generation software company called Phonesites that helps salespeople create their own sales funnels. He offered free training on Facebook live and produced free content in the form of articles and training videos.

Sharing his expertise helped grow his personal brand which has allowed him to scale into other successful business ventures. He’s doing it right.

Chris the founder of SalesMessage is another great example. He has been using SMS texting to communicate with anyone who contacts their business or even subscribes to their webinars, events, or blog. 

He shares actionable tips, tricks and information while trying to covert some of the leads who contact him and gets a whopping 70% response rate on SMS texts. He recently shared the complete set of sample text messages to send to customers on his blog. He engages his potential customers and build his following.

But, one of the biggest mistakes you can make in personal branding is to be and act like someone you are not. You will eventually be outed, caught, or exposed. 

When building a personal brand, don’t pretend to be someone you’re not or have expertise when you don’t.

Elizabeth Holmes, CEO of the once highly-touted blood-testing startup Theranos, was once the darling of Silicon Valley. She was seen as an influencer and visionary in the same vein as Steve Jobs.

Theranos WAS Elizabeth Holmes and her personal brand of being a healthcare wunderkind carried the firm. Unfortunately for many people, the whole company and the whole story was a massive fraud. She faked her expertise and knowledge, the company was exposed and now it is no more.

A personal brand built on lies and half-truths will come back to bite you.

3. Be the MVP of Value

If you want to really stand out, you must be useful and add maximum value at all times. Do this by offering free info, training, and content about your industry and share that info while speaking at events and on podcasts.

We’re talking about sharing real expertise, not just thoughts or opinions, but practical knowledge that comes from actually having done the work.

Jack Kosakowski kills it here. Jack has been providing actionable social selling advice and content for over 5 years. With his SkillsLab social selling site, he has been helping salespeople to increase their presence through social media and how to correctly connect with—and sell to—their target clients. 

Value comes from experience. Jack has churned out content on social media, his blog, publications like The Harvard Business Review, and on podcasts—continually sharing what has worked for him, and how it took him from a newbie salesperson to the CEO of the US division of a Global Digital Agency.

4. Stop Selling and Build Trust Instead

Look, you don’t need to be Billy Mays or the ShamWow guy, pitching and promoting all day while operators are standing by. Constantly pushing product is exhausting. But talking and engaging with people in your own voice—your true self—and showing them how to succeed with examples and actionable ideas will build trust.

When you let people see the real you, trust is built and your brand strengthens and attracts new prospects.

Trust isn’t built by speaking AT people. It’s built by engaging and speaking WITH with your audience.

People like to do business with people they know, like and trust. And that’s usually not the guy with the bullhorn shouting “Look at me! Look at me!” Differentiate yourself by sharing knowledge from real-world experience in an authentic, engaging way that creates value and trustworthiness. This will build your personal brand.

When someone needs to seek out info in your industry, you will be top-of-mind because you will be the rockstar of your “boring” industry. They will come to you for the value you provide because you’ve built trust due to engagement, value, and expertise. 

 

The post Personal Branding Tips For Executives In “Boring” Industries appeared first on Personal Branding Blog – Stand Out In Your Career.

who else really gets this

Thanks to https://smallbiztrends.com/2022/06/fitness-business-ideas-2.html

fitness business ideas

The health and fitness industry is booming. So there are plenty of opportunities for fitness professionals to start their own successful enterprises. If you’re looking for fitness startup ideas to launch in 2022, here are some to consider.

The Fitness Industry in 2022

The fitness industry has evolved significantly in the last couple of years. There’s a major emphasis on at-home and virtual workouts. So there’s lots of room for growth when it comes to selling home gym equipment, subscriptions, and even wearable technology.

What Business Can you Start With Fitness?

There are so many fitness companies serving various niches within this industry, so the options are nearly endless. If you’re looking for a great fitness business idea, some top options include personal training, selling fitness equipment, and offering workout classes in person or online.

However, there are also many people who are excited to get back to the gym or do in-person workouts. This market segment is expected to grow by 3.7 percent in 2022. So there’s plenty of room for starting a successful fitness business no matter what market you’re interested in exploring.

Top Ideas for Fitness Businesses

If you’re ready to start your own business in the health and wellness field, here are some top fitness business ideas to consider.

1. Personal Training Business

A personal trainer helps clients one-on-one to help them reach their personal fitness goals. You can start a personal training business in-person or online, either charging one-time fees for sessions or ongoing subscriptions. Some trainers offer various workout options, while others focus on a specific area like strength training.

2. Health Club Business

A health club allows members to use their gym equipment and facilities in exchange for a monthly fee. This requires a dedicated space and specialized equipment. But you can earn a steady monthly income with enough members.

Read more: How to Start Your Own Gym

3. Fitness Studio

Fitness studios may also offer some equipment and instructions, but they’re usually known for providing group classes. This option also requires a dedicated space, but it’s usually smaller and includes less heavy equipment than full gyms.

4. Yoga Studio

Yoga studios offer classes specifically for this niche audience. You may focus most on actual movement and/or the meditative and spiritual elements. This same concept can also be applied to other specific niches like pilates, barre, or cycling.

5. Online Fitness Blogger

Bloggers can offer tips and online workouts that others can do on their own time. This can be done remotely, so you don’t need your own facility or lots of upfront costs. You just need your own website. And signing up for social media accounts and other online platforms may help you with marketing.

6. Fitness Instructors

Fitness instructors can essentially freelance by offering classes at various facilities or providing online training on a contract basis. This option may be perfect for beginners, since you don’t need a dedicated space and can learn about the industry while working with established businesses. But many experienced fitness professionals use this as the main source of income for their business long-term.

Read more:  Small Business Ideas for Beginners

7. Health Coaching

Health coaches work individually with clients, focusing on fitness as well as other areas like healthy eating. You can interact with people virtually or in person and charge a one-time or ongoing subscription fee, depending on your needs and goals. Many coaches even provide multiple levels of services.

More Business Ideas in the Fitness Industry

In addition to these popular options, there are some lesser-known ways to start your own fitness business. The list below may include the perfect business idea for you.

8. Physical Therapy

Physical therapists require official training or degrees. You can start a profitable business helping athletes recover and stay healthy and active. Services often include evaluating injuries, creating stretching and exercise programs, and performing manual adjustments.

9. Acupuncture Clinic

Acupuncture therapy is an emerging field that involves inserting tiny needles into specific points to move energy around or accomplish other health goals. This is a form of alternative medicine that is gaining lots of traction in the fitness and wellness community.

10. Dance Studio

Dance can be a fun way to get more movement. Studios can offer classes for people of all ages or focus on a specific niche, from ballroom dancing to gymnastics.

Read more: Spotlight: Gym Kidz, Inc. Offers Gymnastics Classes for All Kids

11. Fitness Influencer

Fitness influencers may post workouts and tips on social media, working with relevant brands to provide sponsored content. Some influencers also create content on platforms like YouTube, which offers the opportunity to earn ad-sharing income.

12. Wearable Device Sales

Wearable devices that track calories, steps, and other health metrics are gaining popularity. This option has a higher startup cost than some other ideas since you need to develop tangible products. However, you can also sell these devices at a higher price point.

Read more: New Fitness App Suggests a Niche Your Small Business Could Help Fill

13. Pop-Up Training Events

Pop-up training events may include outdoor boot camps at a local park or special training sessions at local gyms. Charge a small admission for each event instead of getting your own dedicated space.

Read more: This Food Truck Sets Up Shop in Gym Parking Lots

14. Fitness Equipment Store

A fitness equipment store may stock various supplies and exercise equipment that people can use for their workouts. You may provide a full array of products or focus on a specific market like apparel or weightlifting gear. This type of company requires its own space and relationships with vendors.

15. Workplace Wellness Instructor

Workplace wellness instructors partner with companies to offer workout classes and instruction. You may interact via live streaming or visit teams in person. Many of these entrepreneurs also dive into other areas of well-being like offering meal kits or meditation demonstrations.

Is The Fitness Business Profitable?

There are many different business model options within the wellness industry, so profitability depends on the type of business you start. However, there is a lot of room for profit in this space, since many companies can be started at a low cost, and consumers are generally willing to pay for fitness and wellness products and services.

Image: Envato Elements

This article, “15 Fitness Business Ideas” was first published on Small Business Trends