Who else? <3having a business

Thanks to https://www.personalbrandingblog.com/personal-branding-tips-for-executives-in-boring-industries/

Building a personal brand is all about capturing attention. If you work in a “boring” industry, it can be tough to communicate the key benefits that differentiate you from competitors. Especially when you work in an industry that’s not usually the topic of conversation or trending on social media.

Take the VoIP industry, a very boring industry. It’s hard to make VOIP stand out or make it “sexy”. People don’t usually turn to VoIP companies for engaging content, actionable educational or entertainment. But with the right attitude and the ability to produce quality content, leaders even in the boring Cloud VoIP industry can gain recognition and build an audience. (I’ll show you a real life example in bullet #1 below).

In this article I’ll show you real examples of how to capture your target market’s attention, convert them into stark raving fans, and build your personal brand even when you’re in a boring industry.

Ready? Let’s roll!

1. Be Bold. Be Authentic. 

Wallflowers and shrinking violets don’t build brands. People who are bold and enthusiastic do. For executives looking to make their mark and build a brand, being a hands-on, in the trenches type of person translates into authentic experience.

You don’t want to be the kind of exec that takes all the credit and not know how anything works. If your team does the heavy lifting while you get the kudos but you can’t explain how your widget works, then people are not going to respect your opinion.

Someone who shows they know what they are doing and can express their “Why” is going to be more authentic.

Don’t be afraid to have an opinion and share it, even if it happens to touch on the politics of the day. If it is earnest, authentic and well-thought-out—not some emotionally charged overreaction—then boldly proclaim it and let the discourse begin. That is what builds engagement, followers, and brands. 

Those who take a position and confidently support their way of thinking are more likely to stand out 

People value leaders who are confident and don’t flip-flop on their beliefs just to appease the masses. Sure, some feathers may get ruffled, but how many low-key, wishy-washy executives can you name? Exactly. You can’t name many because they don’t stand out and nobody knows who they are.

2. Share Actionable Expertise

Just because your industry isn’t interesting doesn’t mean no one is interested. You can still share your knowledge and expertise to build your brand. Take Ryan Stewman, the sales and marketing expert who runs a sales training called The Hardcore Closer.

Ryan gained a loyal following talking about lead generation. He has built a multi-million dollar business by taking what has worked for him, sharing it, and monetizing it.

Ryan was on the cutting edge of using social media and videos to promote himself and connect with people when he started in sales. Because of his success, he started to teach other salespeople how to use social media to connect with people and use tools for lead generation. 

He built a lead generation software company called Phonesites that helps salespeople create their own sales funnels. He offered free training on Facebook live and produced free content in the form of articles and training videos.

Sharing his expertise helped grow his personal brand which has allowed him to scale into other successful business ventures. He’s doing it right.

Chris the founder of SalesMessage is another great example. He has been using SMS texting to communicate with anyone who contacts their business or even subscribes to their webinars, events, or blog. 

He shares actionable tips, tricks and information while trying to covert some of the leads who contact him and gets a whopping 70% response rate on SMS texts. He recently shared the complete set of sample text messages to send to customers on his blog. He engages his potential customers and build his following.

But, one of the biggest mistakes you can make in personal branding is to be and act like someone you are not. You will eventually be outed, caught, or exposed. 

When building a personal brand, don’t pretend to be someone you’re not or have expertise when you don’t.

Elizabeth Holmes, CEO of the once highly-touted blood-testing startup Theranos, was once the darling of Silicon Valley. She was seen as an influencer and visionary in the same vein as Steve Jobs.

Theranos WAS Elizabeth Holmes and her personal brand of being a healthcare wunderkind carried the firm. Unfortunately for many people, the whole company and the whole story was a massive fraud. She faked her expertise and knowledge, the company was exposed and now it is no more.

A personal brand built on lies and half-truths will come back to bite you.

3. Be the MVP of Value

If you want to really stand out, you must be useful and add maximum value at all times. Do this by offering free info, training, and content about your industry and share that info while speaking at events and on podcasts.

We’re talking about sharing real expertise, not just thoughts or opinions, but practical knowledge that comes from actually having done the work.

Jack Kosakowski kills it here. Jack has been providing actionable social selling advice and content for over 5 years. With his SkillsLab social selling site, he has been helping salespeople to increase their presence through social media and how to correctly connect with—and sell to—their target clients. 

Value comes from experience. Jack has churned out content on social media, his blog, publications like The Harvard Business Review, and on podcasts—continually sharing what has worked for him, and how it took him from a newbie salesperson to the CEO of the US division of a Global Digital Agency.

4. Stop Selling and Build Trust Instead

Look, you don’t need to be Billy Mays or the ShamWow guy, pitching and promoting all day while operators are standing by. Constantly pushing product is exhausting. But talking and engaging with people in your own voice—your true self—and showing them how to succeed with examples and actionable ideas will build trust.

When you let people see the real you, trust is built and your brand strengthens and attracts new prospects.

Trust isn’t built by speaking AT people. It’s built by engaging and speaking WITH with your audience.

People like to do business with people they know, like and trust. And that’s usually not the guy with the bullhorn shouting “Look at me! Look at me!” Differentiate yourself by sharing knowledge from real-world experience in an authentic, engaging way that creates value and trustworthiness. This will build your personal brand.

When someone needs to seek out info in your industry, you will be top-of-mind because you will be the rockstar of your “boring” industry. They will come to you for the value you provide because you’ve built trust due to engagement, value, and expertise. 

 

The post Personal Branding Tips For Executives In “Boring” Industries appeared first on Personal Branding Blog – Stand Out In Your Career.

Anything about this is important. What do you think. Let us know in the comments below.

Thanks to https://www.personalbrandingblog.com/personal-branding-tips-for-executives-in-boring-industries/

Building a personal brand is all about capturing attention. If you work in a “boring” industry, it can be tough to communicate the key benefits that differentiate you from competitors. Especially when you work in an industry that’s not usually the topic of conversation or trending on social media.

Take the VoIP industry, a very boring industry. It’s hard to make VOIP stand out or make it “sexy”. People don’t usually turn to VoIP companies for engaging content, actionable educational or entertainment. But with the right attitude and the ability to produce quality content, leaders even in the boring Cloud VoIP industry can gain recognition and build an audience. (I’ll show you a real life example in bullet #1 below).

In this article I’ll show you real examples of how to capture your target market’s attention, convert them into stark raving fans, and build your personal brand even when you’re in a boring industry.

Ready? Let’s roll!

1. Be Bold. Be Authentic. 

Wallflowers and shrinking violets don’t build brands. People who are bold and enthusiastic do. For executives looking to make their mark and build a brand, being a hands-on, in the trenches type of person translates into authentic experience.

You don’t want to be the kind of exec that takes all the credit and not know how anything works. If your team does the heavy lifting while you get the kudos but you can’t explain how your widget works, then people are not going to respect your opinion.

Someone who shows they know what they are doing and can express their “Why” is going to be more authentic.

Don’t be afraid to have an opinion and share it, even if it happens to touch on the politics of the day. If it is earnest, authentic and well-thought-out—not some emotionally charged overreaction—then boldly proclaim it and let the discourse begin. That is what builds engagement, followers, and brands. 

Those who take a position and confidently support their way of thinking are more likely to stand out 

People value leaders who are confident and don’t flip-flop on their beliefs just to appease the masses. Sure, some feathers may get ruffled, but how many low-key, wishy-washy executives can you name? Exactly. You can’t name many because they don’t stand out and nobody knows who they are.

2. Share Actionable Expertise

Just because your industry isn’t interesting doesn’t mean no one is interested. You can still share your knowledge and expertise to build your brand. Take Ryan Stewman, the sales and marketing expert who runs a sales training called The Hardcore Closer.

Ryan gained a loyal following talking about lead generation. He has built a multi-million dollar business by taking what has worked for him, sharing it, and monetizing it.

Ryan was on the cutting edge of using social media and videos to promote himself and connect with people when he started in sales. Because of his success, he started to teach other salespeople how to use social media to connect with people and use tools for lead generation. 

He built a lead generation software company called Phonesites that helps salespeople create their own sales funnels. He offered free training on Facebook live and produced free content in the form of articles and training videos.

Sharing his expertise helped grow his personal brand which has allowed him to scale into other successful business ventures. He’s doing it right.

Chris the founder of SalesMessage is another great example. He has been using SMS texting to communicate with anyone who contacts their business or even subscribes to their webinars, events, or blog. 

He shares actionable tips, tricks and information while trying to covert some of the leads who contact him and gets a whopping 70% response rate on SMS texts. He recently shared the complete set of sample text messages to send to customers on his blog. He engages his potential customers and build his following.

But, one of the biggest mistakes you can make in personal branding is to be and act like someone you are not. You will eventually be outed, caught, or exposed. 

When building a personal brand, don’t pretend to be someone you’re not or have expertise when you don’t.

Elizabeth Holmes, CEO of the once highly-touted blood-testing startup Theranos, was once the darling of Silicon Valley. She was seen as an influencer and visionary in the same vein as Steve Jobs.

Theranos WAS Elizabeth Holmes and her personal brand of being a healthcare wunderkind carried the firm. Unfortunately for many people, the whole company and the whole story was a massive fraud. She faked her expertise and knowledge, the company was exposed and now it is no more.

A personal brand built on lies and half-truths will come back to bite you.

3. Be the MVP of Value

If you want to really stand out, you must be useful and add maximum value at all times. Do this by offering free info, training, and content about your industry and share that info while speaking at events and on podcasts.

We’re talking about sharing real expertise, not just thoughts or opinions, but practical knowledge that comes from actually having done the work.

Jack Kosakowski kills it here. Jack has been providing actionable social selling advice and content for over 5 years. With his SkillsLab social selling site, he has been helping salespeople to increase their presence through social media and how to correctly connect with—and sell to—their target clients. 

Value comes from experience. Jack has churned out content on social media, his blog, publications like The Harvard Business Review, and on podcasts—continually sharing what has worked for him, and how it took him from a newbie salesperson to the CEO of the US division of a Global Digital Agency.

4. Stop Selling and Build Trust Instead

Look, you don’t need to be Billy Mays or the ShamWow guy, pitching and promoting all day while operators are standing by. Constantly pushing product is exhausting. But talking and engaging with people in your own voice—your true self—and showing them how to succeed with examples and actionable ideas will build trust.

When you let people see the real you, trust is built and your brand strengthens and attracts new prospects.

Trust isn’t built by speaking AT people. It’s built by engaging and speaking WITH with your audience.

People like to do business with people they know, like and trust. And that’s usually not the guy with the bullhorn shouting “Look at me! Look at me!” Differentiate yourself by sharing knowledge from real-world experience in an authentic, engaging way that creates value and trustworthiness. This will build your personal brand.

When someone needs to seek out info in your industry, you will be top-of-mind because you will be the rockstar of your “boring” industry. They will come to you for the value you provide because you’ve built trust due to engagement, value, and expertise. 

 

The post Personal Branding Tips For Executives In “Boring” Industries appeared first on Personal Branding Blog – Stand Out In Your Career.

<3having a business

Thanks to https://smallbiztrends.com/2022/08/best-recycling-bins-for-the-office.html

From a business perspective, recycling efforts support good community values and are an essential component of an overall waste reduction program. Some recycling actions offer immediate savings and associated benefits, while others may involve an upfront cost that can be recovered within a few months.

This is where recycling bins come to play. They offer a cost-effective opportunity for waste management in the workplace. Before you invest in a recycling bin for your space, you will need to explore your options to get the most out of your investment.

You can determine the right recycling bins by the amount of waste you generate, the amount of foot traffic, and the type of waste you are dealing with.

Here are some of the best options available right now.

Best Recycling Bins for the Office

It is never too late to encourage recycling in your business.

iTouchless Recycle Bin

iTouchless-Kitchen-Dual-Step-Trash-Can-Recycle-Bin

Top Pick: iTouchless’ stainless steel recycle bin has two separate color-coated 8-gallon removable bins for easy sorting. It has a durable, ergonomic pedal for easy opening and closing and an easy-to-replace air damper.

The fingerprint and smudge-resistant design makes it easy to clean and will keep it looking brand new for years to come. It fits standard 8 to 10-gallon bags and measures 18.75 inches wide X 15.25 inches deep X 26.25 inches tall.

iTouchless 16 Gallon Kitchen Dual Step Trash Can & Recycle Bin

Buy on Amazon

 

Safco Triple Recycling Center

Runner up: Safco’s compartment bin has a 28-gallon capacity and comes with three plastic bins to help dispose of paper, plastics, cans, or any waste for recycling. It is impact and water-resistant and comes with decals for labeling.

Made with durable polyethylene plastic, this bin measures 16 x 46 x 33 inches and weighs 20 lbs.

Safco Products At-Your-Disposal Triple Recycling Center,

Buy on Amazon

 

RecycleBoxBin Light Weight Recycling Bin

RecycleBoxBin Plastic Light Weight Large Triple Recycling Bin 25 Gallon Each with Changeable Label System

Best Value: RecycleBoxBin’s triple compartment features 3 corrugated polypropylene plastic 25-gallon containers with recycle symbol printed on the face and comes with 6 preprinted common recycle labels.

This product is 30.5 x 20.5 x 30.5 inches and weighs just 19 pounds. The bin features an attractive design and ships with samples of 23-39 gallon bags to get you started.

RecycleBoxBin Plastic Light Weight Large Triple 25 Gallon

Buy on Amazon

 

ANUANT Recycling Waste Bins

ANUANT offers a set of four polypropylene bags for disposing of recyclable waste. The four bags are each 17.32 x 12.28 x 1.26 inches in red, blue, green, and grey and are separated with Velcro. The bags feature double stitch handle straps to prevent tearing and ease of carrying and collectively weigh just 1.06 pounds.

ANUANT Separate Recycling Sorting Bins

Buy on Amazon

 

Rubbermaid Commercial Rectangular Recycling Bin

Rubbermaid Commercial Products Slim Jim Plastic Rectangular Recycling Bin with Venting Channels

Rubbermaid’s commercial bin has a 23-gallon capacity and comes with four built-in venting channels that create airflow throughout the container.

The venting channels make removing liners from the container up to 80% easier, improving productivity and reducing the risk of back injury. The four bag cinches secure liners around the container’s rim and creates quick, knot-free liner changes.

This bin comes in various colors, including blue, beige, brown, gray, and black. Made from plastic, it is 22 x 11 x 30 inches and weighs just 7.65 pounds.

Rubbermaid Commercial Products Slim Jim Plastic

Buy on Amazon

 

Home Zone Living Recycling Bin

Home Zone Living’s brushed stainless steel bin offers dual compartments in one convenient container – the trash container holds up to 8 gallons and the recyclables container holds up to 5 gallons.

The unit comes is 22.09 x 11.61 x 26.61 inches and weighs 26.5 pounds. A bag tuck band on each liner prevents the liner from slipping off, and the reinforced hinged lid promises a smooth and silent open and close.

Home Zone Living 13 Gallon Dual Compartment Combo

Buy on Amazon

 

United Solutions Wastebasket

This recycling bin can accommodate up to seven gallons and can snugly fit nicely under the desk or another small space. The bag cinch helps hold liners in place, ensuring an extra clean area without worrying about the bag slipping off.

Made with durable plastic, this product comes in at 10.5 x 25 x 14.5 inches and weighs just 1.3 pounds.

United Solutions WB0084 Recycling Wastebasket

Buy on Amazon

 

Lily Queen Waterproof Sorting Bins

Lily Queen Recycle Waste Bin Bags for Kitchen Home Trash Sorting Bins

Lily Queen gives you four spacious waterproof bags to sort your recyclables efficiently. Each bag is 12 x 12 x 14 inches in size and has double stitch handle straps for easy emptying.

The bags are easy to clean by simply wiping them down. These bags are said to be great for kitchens, homes, garages, or offices.

Lily Queen Recycle Waste Bin Bags Sorting Bins Organizer (4pcs)

Buy on Amazon

 

Safco Products Desk-Side Recycling Trash Can

Safco Products Desk-Side Recycling Trash Can

Safeco makes this double-sided trash can and recycling bin that is small enough to go alongside a desk or cubicle. Each side holds 3 gallons and they are made from polyethylene plastic that won’t break or rust. Together, the unit measures 12 1/2″W x 7 1/4″D x 12 1/4″H. They are easy to clean and can be used with or without bags.

Safco Products Desk-Side Recycling Trash Can Latching Receptacles 3 Gallons Each

Buy on Amazon

 

ECOWAN LIVING Waste Sorting Organizers

ECOWAN LIVING Recycle Bin

Make recycling fun with this set of 3 waterproof waste sorting bags. Each polypropylene fabric holds about 14 gallons each. They come in pink, light gray, and dark gray and are labeled for paper, cans, and PET/glass with cute cartoon figures.

The bags can be secured together with Velcro, have extended handles for easy carrying, and a small hole on the four sides of the top of the recycling bin bags. You can take out the auxiliary tube from the package of bags and insert it into the small hole to completely open the bags. When put together, they measure 11.8″ x 11.8″ x 23.6.”

ECOWAN LIVING Sorting Bins for Waste Trash 3 Waterproof Compartment

Buy on Amazon

 

simplehuman Rectangular Dual Compartment Recycling Step Trash Can

simplehuman Rectangular Dual Compartment Recycling Kitchen Step Trash Can

You can neatly sort your trash and recyclable items in this stainless steel dual compartment can from simplehuman. Its non-skid base has rubber pads that keep it steady without damaging floors, a durable inner bucket that lifts out for easy cleaning, and a stay-open, silent close lid.

This receptacle has two bins, a blue one for the recycling side and a black one for the regular trash side, which use simplehuman’s code H and code V liners.

simplehuman Rectangular Dual Compartment 46 Liter Brushed Stainless Steel

Buy on Amazon

 

Alpine Industries Double Recycling Center

Alpine Industries Double Recycling Center - Plastic, Cardboard Recycle Trash Bin

The Alpine Industries recycling center is made from high-density polyethylene. According to the manufacturer, this corrugated plastic material is impact and moisture resistant, shrugging off everyday use and dampness.

There are two separate 28-gallon bins that fit into a single base and are covered by a single lid. Each bin is furnished with built-in handles for easy mobility and a concave top opening for simple placement of garbage, cans, bottles, and other waste. This unit measures 16 x 46 x 32.5 inches.

Alpine Industries Double Recycling Center – Plastic/Cardboard Recycle Trash Bin

Buy on Amazon

 

How to Choose the Best Recycling Bin for The Office

You might think you can just purchase any old recycling container, but there are a few things to consider before making your selection. Here are some important factors:

Aesthetics

Your recycle bin should not stick out like a sore thumb. It should blend with the environment, meaning it should look good while doing the job. You can also incorporate your brand into it to instill a sense of ownership.

Capacity of Recycling Containers

An important thing to consider is that the bin should be large enough to suit your recycling needs until emptied. You should consider how much waste your workplace generates every day and how many people do you expect to use each container between cleanings? These questions will determine the capacity you need. Your options might include personal, commercial, and industrial sizes from a few gallons to a few dozen gallons. The size of your new bin will also determine the size of your recycling bag and should fit accordingly.

Material of Recycling Bins

Factor in each container’s durability, cost, and how it’s constructed. Make sure the unit you decide to purchase is made from durable material, preferably plastic or stainless steel. What you decide to recycling will also determine the recycling bin you need. Are you disposing of standard waste, medical waste, food waste, etc.?

Easy to Clean

Having a sloppy, dirty bin is not likely to entice people to recycle. Make sure your bin is made from durable, easy to clean material to keep it looking and smelling fresh.

Importance of Office Recycling Bins

Instituting recycling in your workplace is important as waste has a huge negative impact on the natural environment. More and more harmful chemicals and greenhouse gasses are released from trash at landfill sites. Fortunately, greater attention is being paid to waste management; businesses that are proactive about a recycling program are seeing the benefits, such as decreasing disposal costs.

Recycling helps to reduce the pollution caused by waste and helps address high raw material prices, rising costs of waste treatment and disposal, and pressure to increase the sustainability of your operations.

Come up with a waste reduction plan, and implement a waste audit to determine what can be reduced, reused, or recycled.

Encouraging recycling in your small business can help your bottom line, as well as help our most important resource – our environment.

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This article, “Best Recycling Bins for Office Use in 2022” was first published on Small Business Trends

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Thanks to https://www.theworkathomewoman.com/free-resources-business/comment-page-6/#comment-1216059

Thanks a lot for sharing the list of free resources to run home-based businesses. When it comes to the website, the design of the site always matters a lot. And to present any product, or to show the specifications of the products, most websites are preferring images, as it is easy for the users to understand. And the most crucial part is that used images should have a small size, but at the same time, its quality should not be compromised. Here I would like to recommend a tool, Resize.live, to resize, crop, rotate and flip images in real-time.