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Thanks to https://www.personalbrandingblog.com/personal-branding-tips-for-executives-in-boring-industries/

Building a personal brand is all about capturing attention. If you work in a “boring” industry, it can be tough to communicate the key benefits that differentiate you from competitors. Especially when you work in an industry that’s not usually the topic of conversation or trending on social media.

Take the VoIP industry, a very boring industry. It’s hard to make VOIP stand out or make it “sexy”. People don’t usually turn to VoIP companies for engaging content, actionable educational or entertainment. But with the right attitude and the ability to produce quality content, leaders even in the boring Cloud VoIP industry can gain recognition and build an audience. (I’ll show you a real life example in bullet #1 below).

In this article I’ll show you real examples of how to capture your target market’s attention, convert them into stark raving fans, and build your personal brand even when you’re in a boring industry.

Ready? Let’s roll!

1. Be Bold. Be Authentic. 

Wallflowers and shrinking violets don’t build brands. People who are bold and enthusiastic do. For executives looking to make their mark and build a brand, being a hands-on, in the trenches type of person translates into authentic experience.

You don’t want to be the kind of exec that takes all the credit and not know how anything works. If your team does the heavy lifting while you get the kudos but you can’t explain how your widget works, then people are not going to respect your opinion.

Someone who shows they know what they are doing and can express their “Why” is going to be more authentic.

Don’t be afraid to have an opinion and share it, even if it happens to touch on the politics of the day. If it is earnest, authentic and well-thought-out—not some emotionally charged overreaction—then boldly proclaim it and let the discourse begin. That is what builds engagement, followers, and brands. 

Those who take a position and confidently support their way of thinking are more likely to stand out 

People value leaders who are confident and don’t flip-flop on their beliefs just to appease the masses. Sure, some feathers may get ruffled, but how many low-key, wishy-washy executives can you name? Exactly. You can’t name many because they don’t stand out and nobody knows who they are.

2. Share Actionable Expertise

Just because your industry isn’t interesting doesn’t mean no one is interested. You can still share your knowledge and expertise to build your brand. Take Ryan Stewman, the sales and marketing expert who runs a sales training called The Hardcore Closer.

Ryan gained a loyal following talking about lead generation. He has built a multi-million dollar business by taking what has worked for him, sharing it, and monetizing it.

Ryan was on the cutting edge of using social media and videos to promote himself and connect with people when he started in sales. Because of his success, he started to teach other salespeople how to use social media to connect with people and use tools for lead generation. 

He built a lead generation software company called Phonesites that helps salespeople create their own sales funnels. He offered free training on Facebook live and produced free content in the form of articles and training videos.

Sharing his expertise helped grow his personal brand which has allowed him to scale into other successful business ventures. He’s doing it right.

Chris the founder of SalesMessage is another great example. He has been using SMS texting to communicate with anyone who contacts their business or even subscribes to their webinars, events, or blog. 

He shares actionable tips, tricks and information while trying to covert some of the leads who contact him and gets a whopping 70% response rate on SMS texts. He recently shared the complete set of sample text messages to send to customers on his blog. He engages his potential customers and build his following.

But, one of the biggest mistakes you can make in personal branding is to be and act like someone you are not. You will eventually be outed, caught, or exposed. 

When building a personal brand, don’t pretend to be someone you’re not or have expertise when you don’t.

Elizabeth Holmes, CEO of the once highly-touted blood-testing startup Theranos, was once the darling of Silicon Valley. She was seen as an influencer and visionary in the same vein as Steve Jobs.

Theranos WAS Elizabeth Holmes and her personal brand of being a healthcare wunderkind carried the firm. Unfortunately for many people, the whole company and the whole story was a massive fraud. She faked her expertise and knowledge, the company was exposed and now it is no more.

A personal brand built on lies and half-truths will come back to bite you.

3. Be the MVP of Value

If you want to really stand out, you must be useful and add maximum value at all times. Do this by offering free info, training, and content about your industry and share that info while speaking at events and on podcasts.

We’re talking about sharing real expertise, not just thoughts or opinions, but practical knowledge that comes from actually having done the work.

Jack Kosakowski kills it here. Jack has been providing actionable social selling advice and content for over 5 years. With his SkillsLab social selling site, he has been helping salespeople to increase their presence through social media and how to correctly connect with—and sell to—their target clients. 

Value comes from experience. Jack has churned out content on social media, his blog, publications like The Harvard Business Review, and on podcasts—continually sharing what has worked for him, and how it took him from a newbie salesperson to the CEO of the US division of a Global Digital Agency.

4. Stop Selling and Build Trust Instead

Look, you don’t need to be Billy Mays or the ShamWow guy, pitching and promoting all day while operators are standing by. Constantly pushing product is exhausting. But talking and engaging with people in your own voice—your true self—and showing them how to succeed with examples and actionable ideas will build trust.

When you let people see the real you, trust is built and your brand strengthens and attracts new prospects.

Trust isn’t built by speaking AT people. It’s built by engaging and speaking WITH with your audience.

People like to do business with people they know, like and trust. And that’s usually not the guy with the bullhorn shouting “Look at me! Look at me!” Differentiate yourself by sharing knowledge from real-world experience in an authentic, engaging way that creates value and trustworthiness. This will build your personal brand.

When someone needs to seek out info in your industry, you will be top-of-mind because you will be the rockstar of your “boring” industry. They will come to you for the value you provide because you’ve built trust due to engagement, value, and expertise. 


The post Personal Branding Tips For Executives In “Boring” Industries appeared first on Personal Branding Blog – Stand Out In Your Career.

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Thanks to https://smallbiztrends.com/2023/02/tips-for-preventing-flu-in-the-workplace.html

If it seems that flu season never ends, that’s because it doesn’t. What can sometimes end is our vigilance to protect ourselves and others against it.

We reached out to Amy Mosher, Chief People Officer at isolved for some workplace tips. The company, founded in 1986, is an employee experience leader, providing intuitive, people-first HCM tools.

Tips for Preventing a Flu Outbreak at Your Business

Here’s a Q&A with Mosher on how small businesses can effectively work to prevent a flu outbreak.

Preventing widespread illness is essential to keeping employees at work instead of at home, sick, and unavailable. Too many employees sick at once can really disrupt a small business’s normal operating routines.

Small Business Trends: What are some tips for the use of common office areas, such as break room, copier, phones?

Mosher: It’s important for managers to do what they can to keep their workforce healthy, especially when it feels like flu season may never end. COVID taught us a lot about how we can stay healthier in the workplace. Now it’s time to put that knowledge and hyper awareness to good use in preventing workplace illness.

A great first step to protecting employees is being proactive and implementing preventative measures in common office areas even before seeing an uptick in illness in the office. The pandemic taught us the importance of disinfecting commonly touched surfaces, washing our hands and social distancing when possible.

Start by stocking up on disinfecting wipes, hand sanitizer, and tissues in common spaces. Reinstating these practices and providing supplies helps create a safer environment for employees.

Employers can also consider hosting a flu vaccine clinic in the office which provides a more convenient, accessible way for employees to get vaccinated and protect themselves and their coworkers from the flu. If a business can’t offer a vaccine clinic onsite, resources like HR newsletters or flyers in shared spaces can help employees find locations that offer seasonal flu vaccinations.

Now is also a great time to encourage reminders of healthy practices like how to wash hands properly, covering coughs and sneezes, and identifying what flu-like symptoms are. Small business owners should refer to the CDC website for guidance on preventative actions and resources for employees who may be at high risk for serious flu complications.

tips for preventing flu in the workplace

Small Business Trends: What guidelines should management set for employees who have flu symptoms? Should they stay home? Should they get a Covid test?


Mosher: It’s important for small business leadership and frontline managers to agree on flu management guidelines and remain consistent in order not to create confusion or accidentally demonstrate favoritism amongst employees. Senior management should educate and advise frontline managers on how to make quick staffing decisions when employees call in sick and what symptoms may constitute sending someone home early.

Employers should advise their team members to stay home if they are sick until at least 24 hours after their fever is gone or after symptoms have improved. Employers can also point their teams to CDC guidance on symptoms for either the flu or Covid-19, to help employees determine if they feel the need to take a Covid-19 test.


Small Business Trends: For businesses that interact with the public, should employees mask?

Mosher: If employees interact with the public, simple preventative measures can help minimize the spread of germs. Employers can provide masks to encourage employees to protect themselves from spreading or contracting the flu, especially if they work with the public. However, mask-wearing should also be combined with other measures, like vaccinations, hand sanitizer, social distancing and disinfecting wipes. Providing various supplies in common areas can keep from getting customers sick and employees from falling ill.


Small Business Trends: What types of sanitizers and disinfectants should be made available?

Mosher: A good place to start with supplies is by stocking up on disinfecting products. Wipes, surface sprays, and hand sanitizer should all be considered.

Employers should encourage a regular cleaning schedule for commonly touched surfaces like phones, shared computers, and printers after each use. Although it might seem awkward to wipe the phone after your coworker uses it, it’s better than letting two employees potentially get sick when it was easily preventable.

Alternatively, disinfectant spray can also help keep larger spaces clean like break rooms. Businesses should also stock up on tissues and masks and place them in common areas that are easily accessible to employees.


Small Business Trends: Should management develop a comprehensive plan for handling workflow and assignments, should an employee or employees be away from work due to the flu?

Mosher: Small businesses are already dealing with limited staff and resources, and the spread of an illness can seriously affect their ability to be productive if multiple employees are sick at the same time. Across most work environments, I think business leaders can be proactive by developing a comprehensive flu plan that identifies how many absences the business can handle before business operations are interrupted. The plan should also address how to keep operations running if too many employees are out sick or have to stay home to take care of kids or older relatives that have fallen ill.

As management develops flu guidelines for employees, they should also create a workflow chart that appropriately and evenly allocates responsibilities to other employees. A complete workflow chart will simply help ensure the business can run as usual despite missing a key member or two.

Managers should also incorporate flexibility in employee schedules where they can stagger shifts or create an alternative schedule so fewer employees are in the office at the same time or in the same warehouse area if, and when, someone falls ill.

Most importantly, I think employers should advocate for workers in any environment, whether it’s in an office, warehouse, retail, delivery, etc. remain cautious and follow good hygiene practices advised by the CDC to keep themselves, their colleagues, and customers safe.

Image: Envato Elements

This article, “How to Prevent a Flu Outbreak at Your Business” was first published on Small Business Trends