Month: January 2023

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Thanks to https://smallbiztrends.com/2023/01/top-influencers.html

Do you know who the top social media influencers are? If not, you’re in for a surprise! In this article, we’ll reveal the 30 top influencers regardless of social media platform. These individuals have mastered the art of using social media to build their brands and influence others. So, without further ado, let’s get started!

What Makes a Good Influencer for Influencer Marketing Campaigns?

When looking for a social media influencer to work with on your influencer marketing campaign, it’s important to consider a few key factors. Here are five qualities of a successful influencer:

  • Large social media following. These influencers have the social media skills to grow a large following who hangs on their every word.
  • Relevance to your audience. The influencer’s followers should match up with your target audience.
  • Authenticity. Influencers with a genuine interest in your product or service are more likely to produce quality content and have a positive impact on your brand.
  • Audience engagement. The influencer should be able to produce content that elicits comments, likes, and shares from their followers.
  • Positive reputation. You don’t want to work with an influencer who has a history of negative or controversial posts.

 

  top influencers

Who Is the Most Popular Influencer on Social Media Platforms?

Cristiano Ronaldo, with a massive following on his social media accounts, is the most popular influencer in the world with over 493 million followers. His fame as a professional soccer player for Manchester United only adds to his influence on platforms such as Instagram.

Top Instagram Influencers

Let’s start off our top Instagram influencers list by checking out the most influential Instagram accounts overall, after Cristiano Ronaldo.

1. Kylie Jenner

@kyliejenner is first on our list of top Instagram influencers with a staggering 372 million followers. Kylie is a model, reality TV star, and entrepreneur who has parlayed her fame into a successful cosmetics line.

2. Lionel Messi

@leomessi comes in with 370 million Instagram followers of his own. He is a professional soccer player and is considered one of the best players in the world.

3. Selena Gomez

@selenagomez is a pop singer and actress with over 353 million Instagram followers. She is ahead of @therock by about 9 million followers.

Top Mom Influencers

Now let’s take a look at the top mom influencers. These are moms who have managed to turn their everyday lives into successful businesses becoming popular influencers.

4. Tammy Hembrow

@tammyhembrow has 15.8 million followers and really became popular after she posted pictures of her body transformation after giving birth. She inspired Khloe Kardashian and millions of mothers around the world.

5. Savannah Labrant

@sav.labrant became popular on social media due to her impressive photography skills. She has over 7.2 million followers on Instagram alone and can also be found on TikTok, YouTube, and Facebook.

6. Katie Stauffer

@kcstauffer gained her popularity, and 3.2 million followers on social media because of her creative photography and really funny videos. She also discusses the daily life of a mom.

Top Travel Influencers

If you’re a travel blogger or in the travel industry, then you’ll want to check out these top travel influencers.

7. Chris Burkard

@chrisburkard is a travel influencer and professional photographer, speaker, and filmmaker who has 3.9 million followers. He focuses most on lifestyle and nature photography.

8. Murad Osmann

@muradosmann is famous for starting the “follow me” travel shot which went viral and helped him reach gain a lot of his 3.5 million followers. He likes to take photographs of exotic locations.

9. Lauren Bullen

@gypsea_lust has a travel Instagram account with 2.1 million followers which focuses on wellness travel adventures. She is also the co-founder of the Tone Studio app.

Top Health Influencers

Let’s jump into our next category of top influencers and check out three of the most influential social media health accounts.

10. Michelle Lewin

@michelle_lewin is a top health influencer and model with over 15 million followers. She has her own fitness product line and posts workouts and healthy food content across multiple social media platforms.

11. Kayla Itsines

@kayla_itsines is the Sweat app co-founder and head trainer with a social media follower count of 15.2 million followers, making it one of the most popular fitness profiles.

12. Tieghan Gerard

Tieghan Gerard is behind Half Baked Harvest (@halfbakedharvest) and has 4.8 million followers. She posts delicious whole-food recipes and photographs across her blog and social media accounts.  

Top LinkedIn Influencers

When most people think of social media influencers, LinkedIn isn’t usually the platform people first think about. However, these three accounts have some of the largest followings on the platform.

13. Bill Gates

Bill Gates is the Co-Founder of Microsoft and is one of the most followed people on LinkedIn with over 36 million followers. He posts about a variety of topics from technology to philanthropy.

14. Richard Branson

Richard Branson is the founder of the Virgin Group and has over 20 million followers on LinkedIn. He posts about business, leadership, and social issues.

15. Jeff Weiner

Jeff Weiner is the CEO of LinkedIn and has over 11 million followers on the platform. He posts about business, technology, and the future of work.

Top Beauty and Fashion Influencers

Introducing our top picks for beauty and fashion influencers. If you’re a fashion blogger, you’ll want to pay attention to the fashion and lifestyle content these beauty influencers share.

16. Cole Sprouse

@colesprouse is an Instagram fashion and lifestyle influencer with 35.6 million followers. He is also a well-known actor and photographer who appeared in Cody on the Disney Channel.

17. Chiara Ferragni

@chiaraferragni is an Italian businesswoman who has 28.1 million followers. She is also a blogger and fashion designer and has The Ferragnez series streaming on Amazon Prime.

18. James Charles

James Charles is a makeup artist with a very popular YouTube channel. His channel currently has 23.8 million subscribers, which he started by posting makeup tutorials. He has won several awards for his work.

Top Lifestyle Influencers

Are you an aspiring lifestyle influencer? Then you may want to study these top influencers and learn from their success.

19. Julie Sariñana

@sincerelyjules is a top lifestyle influencer who has 7.1 million followers. She is the founder of Color Department which offers clean, cruelty-free, and non-toxic nail polish.

20. Lauren Katherine Conrad

@laurenconrad is a lifestyle influencer with 5.9 million followers, designer, and co-founder of The Little Market, which is a non-profit organization looking to help individuals in underserved communities.

21. Shonda Wagner

@shonda1020 shares fitness, food, and her lifestyle with her 2.1 million Instagram followers. She also has two additional accounts where she shares workouts and recipes, as well as her blog and YouTube channel.

Top YouTube Influencers

If you’ve been wanting to start your own YouTube channel, then you’ll definitely want to check out these popular YouTubers.

22. T-Series

T-Series was founded by Gulshan Kumar and is the top movie studio and music label in India. This channel has over 228 million subscribers and shares Bollywood and Indi-pop music videos.

23. PewDiePie

PewDiePie, aka Felix Kjellberg, is a Swedish YouTuber with more than 111 million subscribers. PewDiePie shares funny videos of current events, meme roundups, and even some gaming content, which is how his channel began.

24. Kids Diana Show

Kids Diana Show stars Diana of Ukraine and has 102 million subscribers. The channel shares content made for kids and is one of the most popular kids YouTube channels around.

Top Fitness Influencers

Interested in fitness? Then you may want to check out these top fitness influencers!

25. Sommer Ray

@sommerray is a former competitive bodybuilder and founder of IMARAÏS BEAUTY, which offers plant-based and sugar-free skin care gummies. She has over 26.8 million followers on Instagram.

26. Hannah Stocking

@hannahstocking is one of the top fitness influencers with over 23 million followers and mentions on her Instagram that she has both a Biology and Chemistry degree.

27. Jennifer Selter

@jenselter is a fitness influencer out of south Florida and has over 13.5 million followers. She shares bodybuilding tips, short workouts, lifestyle pictures, and delicious-looking food photos.

Top TikTok Influencers

TikTok may be a new social media platform, but it’s already become popular with influencers. If you’re looking to get started on TikTok, then you may want to check out these top influencers.

28. Loren Gray

@lorengray is a singer who shares dancing and lip-syncing videos with her 54.5 million followers on TikTok. She was featured in a Taylor Swift music video and landed several partnerships with large companies like Revlon, Skechers, and Hyundai.

29. Charli D’Amelio

With over 148.4 million followers, @charlidamelio is one of TikTok’s biggest stars. She grew her channel at a record pace in 2019 by sharing dance videos that became popular.

30. Khabane Lame

Last, but certainly not least, on our list is @khaby.lame. He grew his TikTok account to a jaw-dropping 151.3 million followers sharing hilarious and entertaining video reactions.

How Do Brands Choose From the Top Social Media Influencers?

Brands often carefully consider a variety of factors when choosing a brand ambassador from the top social media influencers. Such as their personal brand and following on various social media channels (such as Instagram, YouTube, and a personal blog), level of engagement with their audience, fit with the brand’s image and values, and potential ROI for the partnership. Ultimately, brands want to select an influencer who will effectively promote their products or services to their targeted audience. Image: Depositphotos

This article, “30 Top Influencers” was first published on Small Business Trends

Who else? <3working from home ?

Thanks to https://smallbiztrends.com/2023/01/national-days-in-february.html

National holidays can be a fun and timely way to market a business. There are lots of February national days that may be relevant to various businesses. Here’s a look at some things on the calendar this month.

Why should you market your business in February?

It’s generally beneficial to market a small business all year. But here are some specific reasons to keep your efforts going during February:

  • Pick up during a slow time: Many consumers are still recovering from the holidays and spending lots of time at home during February. They may need an extra push to patronize your business.
  • Stand out among your competition: Since it’s a slow time for many businesses, there may be less noise from your competitors this month. Use the opportunity to get your business in front of your target audience.
  • Take advantage of gift-giving occasions: Valentine’s Day is one of the most popular February holidays. And people often buy gifts for loved ones, so it’s perfect for businesses that sell flowers, chocolates, and more.
  • Help customers with daily habits: After the new year, people are still getting into a daily rhythm. And many are adjusting the high expectations of their resolutions. So there may still be time to tie your products or services into their new routines.
  • Tie your offerings into other national holidays: There are lots of other occasions throughout February that may be relevant to your business. Check the list below.

national days in february

Celebrate These February National Days

If you want to use national days to promote your business in February, here are some popular ones to consider.

Feb. 1 – National Dark Chocolate Day

Food bloggers, bakeries, and gift shops can all use this day to offer specials on products or recipes that include this popular ingredient.

Feb. 2 – Groundhog Day

Did the groundhog see his shadow? Many businesses create fun social media content surrounding this holiday.

Feb. 3 – National Carrot Cake Day

Restaurants and bakeries may offer free dessert or specials to celebrate this day.

Feb 4. – National Hemp Day

Hemp is a popular material for everything from clothing to stationery. Offer specials on these products or create an educational campaign about the material.

Feb. 5 – World Nutella Day

Celebrate Nutella by offering grocery store specials or posting unique recipes online.

Feb. 6 – National Frozen Yogurt Day

Frozen yogurt shops shine on this day thanks to sales and special events.

Feb. 7 – National Send a Card to a Friend Day

Gift shops and handmade stationery retailers can gain attention by promoting letter writing.

Feb. 8 – Safer Internet Day

IT service providers and professional organizations can share helpful tips on this holiday.

Feb. 9 – National Pizza Day

Pizza shops, grocery stores, and even recipe bloggers can celebrate this popular food with fun online content and sales.

Feb. 11 – National Inventors Day

If you’ve invented a unique product, use this occasion to share your story or tips for other inventors.

Feb. 12 – Super Bowl Sunday

Lots of online content revolves around the big game, from snack recipes to events at local sports bars.

Feb. 13 – Galentine’s Day

This is a day to celebrate female friendships. So gift shops, restaurants, and event venues could create events or sales.

Feb. 14 – Valentine’s Day

Valentine’s Day is likely the biggest gift giving occasion in February. So any business that sells gifts, along with restaurants and date night spots can include this date in marketing materials.

Feb. 15 – Singles Awareness Day

The day after Valentine’s Day celebrates singles. Some people may get together with single friends for outings at restaurants or bars.

Feb. 17 – National Caregivers Day

Assisted living facilities and other businesses that serve seniors and their families can use this occasion to recognize caregivers.

Feb. 18 – National Drink Wine Day

Wine shops, restaurants, and bars can offer special promotions for wine lovers.

Feb. 20 – Presidents Day

Presidents Day is celebrated on the third Monday of February to celebrate George Washington’s birthday. Many businesses give the day off and/or offer specials.

Feb. 21 – Fat Tuesday

Fat Tuesday is the last day that many people eat fatty, indulgent foods before the start of lent. Restaurants and bakeries may offer specials.

Feb. 22 – National Margarita Day

Invite groups into your restaurant and offer specials on Margarita Day.

Feb. 24 – National Tortilla Chip Day

Tortilla Chip Day may be popular in Mexican restaurants and/or grocery stores.

Feb. 28 – National Tooth Fairy Day

Dentists and child care businesses can create fun educational content around this holiday.

National Weeks in February 2023 You Don’t Want to Miss

Some celebrations in February spread throughout a whole week. Here are some that may be relevant to certain businesses.

Feb. 1 – 7 – National Patient Recognition Week

Medical offices can post thank you messages or recognize specific patients during this week.

Feb. 6 – 10 – National Pride in Foodservice Week

Engage employees and share stories online or through marketing materials to recruit more top talent.

Feb. 6 – 12 – National Freelance Writers Appreciation Week

Share messages of appreciation or provide perks to freelancers on your team.

Feb. 6 – 12 – International Networking Week

Business groups and offices can host networking events to encourage engagement and increase membership.

Feb. 12 – 18 – National Secondhand Wardrobe Week

Thrift stores, vintage resellers, and content creators can all share the benefits of shopping secondhand and offer fun events and specials.

Feb. 14 – 21 – Alzheimer’s and Dementia Care Education Week

Memory care centers and assisted living communities may host workshops or share helpful tips online for families.

Don’t Forget These February Monthly Holidays

There are also monthly observances that spread through all of February. Businesses may create ongoing promotions or campaigns to spread awareness and tie their content into these.

Black History Month

Black History Month celebrates the contributions and acknowledges the struggles that Black Americans have faced. Many businesses share educational content online or host workshops.

American Heart Month

Doctor’s offices and health related businesses can share heart healthy recipes and healthy living tips throughout the month.

National Cancer Prevention Month

This is another opportunity for health related businesses to share prevention tips.

Children’s Dental Health Month

Dentist offices can use this as a reminder to schedule appointments and share tips online.

Responsible Pet Owner Month

Pet care businesses can share tips with customers or offer specials on related products.

National Hot Breakfast Month

Restaurants can offer breakfast specials all month long.

National Snack Food Month

Recipe bloggers can share unique snack recipes all month, or grocery stores may create fun snack displays.

What is the month of February known for?

February is part of winter in the Northern Hemisphere and summer in the Southern Hemisphere. The most prominent holiday celebrated in the U.S. is Valentine’s Day. It’s also the shortest month of the year, with just 28 days (or 29 on leap years).

What should a small business post on social media in February?

Social media content is likely to vary depending on your industry and niche. But many businesses tie content into Valentine’s Day or winter. Some also post social justice related content in recognition of Black History Month.

How can you promote your business in February?

You can promote your business in February by tying it into different national days, including Valentine’s Day, Presidents Day, and even National Margarita Day. See a full list of February holidays above.

YOU MIGHT ALSO LIKE:

Image: Envato Elements

This article, “Market Your Business With These National Days in February 2023” was first published on Small Business Trends

Who else thinks having a business is cool ? Let us know what you think in the comments below.

Thanks to https://www.personalbrandingblog.com/personal-branding-tips-for-executives-in-boring-industries/

Building a personal brand is all about capturing attention. If you work in a “boring” industry, it can be tough to communicate the key benefits that differentiate you from competitors. Especially when you work in an industry that’s not usually the topic of conversation or trending on social media.

Take the VoIP industry, a very boring industry. It’s hard to make VOIP stand out or make it “sexy”. People don’t usually turn to VoIP companies for engaging content, actionable educational or entertainment. But with the right attitude and the ability to produce quality content, leaders even in the boring Cloud VoIP industry can gain recognition and build an audience. (I’ll show you a real life example in bullet #1 below).

In this article I’ll show you real examples of how to capture your target market’s attention, convert them into stark raving fans, and build your personal brand even when you’re in a boring industry.

Ready? Let’s roll!

1. Be Bold. Be Authentic. 

Wallflowers and shrinking violets don’t build brands. People who are bold and enthusiastic do. For executives looking to make their mark and build a brand, being a hands-on, in the trenches type of person translates into authentic experience.

You don’t want to be the kind of exec that takes all the credit and not know how anything works. If your team does the heavy lifting while you get the kudos but you can’t explain how your widget works, then people are not going to respect your opinion.

Someone who shows they know what they are doing and can express their “Why” is going to be more authentic.

Don’t be afraid to have an opinion and share it, even if it happens to touch on the politics of the day. If it is earnest, authentic and well-thought-out—not some emotionally charged overreaction—then boldly proclaim it and let the discourse begin. That is what builds engagement, followers, and brands. 

Those who take a position and confidently support their way of thinking are more likely to stand out 

People value leaders who are confident and don’t flip-flop on their beliefs just to appease the masses. Sure, some feathers may get ruffled, but how many low-key, wishy-washy executives can you name? Exactly. You can’t name many because they don’t stand out and nobody knows who they are.

2. Share Actionable Expertise

Just because your industry isn’t interesting doesn’t mean no one is interested. You can still share your knowledge and expertise to build your brand. Take Ryan Stewman, the sales and marketing expert who runs a sales training called The Hardcore Closer.

Ryan gained a loyal following talking about lead generation. He has built a multi-million dollar business by taking what has worked for him, sharing it, and monetizing it.

Ryan was on the cutting edge of using social media and videos to promote himself and connect with people when he started in sales. Because of his success, he started to teach other salespeople how to use social media to connect with people and use tools for lead generation. 

He built a lead generation software company called Phonesites that helps salespeople create their own sales funnels. He offered free training on Facebook live and produced free content in the form of articles and training videos.

Sharing his expertise helped grow his personal brand which has allowed him to scale into other successful business ventures. He’s doing it right.

Chris the founder of SalesMessage is another great example. He has been using SMS texting to communicate with anyone who contacts their business or even subscribes to their webinars, events, or blog. 

He shares actionable tips, tricks and information while trying to covert some of the leads who contact him and gets a whopping 70% response rate on SMS texts. He recently shared the complete set of sample text messages to send to customers on his blog. He engages his potential customers and build his following.

But, one of the biggest mistakes you can make in personal branding is to be and act like someone you are not. You will eventually be outed, caught, or exposed. 

When building a personal brand, don’t pretend to be someone you’re not or have expertise when you don’t.

Elizabeth Holmes, CEO of the once highly-touted blood-testing startup Theranos, was once the darling of Silicon Valley. She was seen as an influencer and visionary in the same vein as Steve Jobs.

Theranos WAS Elizabeth Holmes and her personal brand of being a healthcare wunderkind carried the firm. Unfortunately for many people, the whole company and the whole story was a massive fraud. She faked her expertise and knowledge, the company was exposed and now it is no more.

A personal brand built on lies and half-truths will come back to bite you.

3. Be the MVP of Value

If you want to really stand out, you must be useful and add maximum value at all times. Do this by offering free info, training, and content about your industry and share that info while speaking at events and on podcasts.

We’re talking about sharing real expertise, not just thoughts or opinions, but practical knowledge that comes from actually having done the work.

Jack Kosakowski kills it here. Jack has been providing actionable social selling advice and content for over 5 years. With his SkillsLab social selling site, he has been helping salespeople to increase their presence through social media and how to correctly connect with—and sell to—their target clients. 

Value comes from experience. Jack has churned out content on social media, his blog, publications like The Harvard Business Review, and on podcasts—continually sharing what has worked for him, and how it took him from a newbie salesperson to the CEO of the US division of a Global Digital Agency.

4. Stop Selling and Build Trust Instead

Look, you don’t need to be Billy Mays or the ShamWow guy, pitching and promoting all day while operators are standing by. Constantly pushing product is exhausting. But talking and engaging with people in your own voice—your true self—and showing them how to succeed with examples and actionable ideas will build trust.

When you let people see the real you, trust is built and your brand strengthens and attracts new prospects.

Trust isn’t built by speaking AT people. It’s built by engaging and speaking WITH with your audience.

People like to do business with people they know, like and trust. And that’s usually not the guy with the bullhorn shouting “Look at me! Look at me!” Differentiate yourself by sharing knowledge from real-world experience in an authentic, engaging way that creates value and trustworthiness. This will build your personal brand.

When someone needs to seek out info in your industry, you will be top-of-mind because you will be the rockstar of your “boring” industry. They will come to you for the value you provide because you’ve built trust due to engagement, value, and expertise. 

 

The post Personal Branding Tips For Executives In “Boring” Industries appeared first on Personal Branding Blog – Stand Out In Your Career.

Who else thinks working from home is cool Let us know what you think in the comments below.

Thanks to https://www.personalbrandingblog.com/personal-branding-tips-for-executives-in-boring-industries/

Building a personal brand is all about capturing attention. If you work in a “boring” industry, it can be tough to communicate the key benefits that differentiate you from competitors. Especially when you work in an industry that’s not usually the topic of conversation or trending on social media.

Take the VoIP industry, a very boring industry. It’s hard to make VOIP stand out or make it “sexy”. People don’t usually turn to VoIP companies for engaging content, actionable educational or entertainment. But with the right attitude and the ability to produce quality content, leaders even in the boring Cloud VoIP industry can gain recognition and build an audience. (I’ll show you a real life example in bullet #1 below).

In this article I’ll show you real examples of how to capture your target market’s attention, convert them into stark raving fans, and build your personal brand even when you’re in a boring industry.

Ready? Let’s roll!

1. Be Bold. Be Authentic. 

Wallflowers and shrinking violets don’t build brands. People who are bold and enthusiastic do. For executives looking to make their mark and build a brand, being a hands-on, in the trenches type of person translates into authentic experience.

You don’t want to be the kind of exec that takes all the credit and not know how anything works. If your team does the heavy lifting while you get the kudos but you can’t explain how your widget works, then people are not going to respect your opinion.

Someone who shows they know what they are doing and can express their “Why” is going to be more authentic.

Don’t be afraid to have an opinion and share it, even if it happens to touch on the politics of the day. If it is earnest, authentic and well-thought-out—not some emotionally charged overreaction—then boldly proclaim it and let the discourse begin. That is what builds engagement, followers, and brands. 

Those who take a position and confidently support their way of thinking are more likely to stand out 

People value leaders who are confident and don’t flip-flop on their beliefs just to appease the masses. Sure, some feathers may get ruffled, but how many low-key, wishy-washy executives can you name? Exactly. You can’t name many because they don’t stand out and nobody knows who they are.

2. Share Actionable Expertise

Just because your industry isn’t interesting doesn’t mean no one is interested. You can still share your knowledge and expertise to build your brand. Take Ryan Stewman, the sales and marketing expert who runs a sales training called The Hardcore Closer.

Ryan gained a loyal following talking about lead generation. He has built a multi-million dollar business by taking what has worked for him, sharing it, and monetizing it.

Ryan was on the cutting edge of using social media and videos to promote himself and connect with people when he started in sales. Because of his success, he started to teach other salespeople how to use social media to connect with people and use tools for lead generation. 

He built a lead generation software company called Phonesites that helps salespeople create their own sales funnels. He offered free training on Facebook live and produced free content in the form of articles and training videos.

Sharing his expertise helped grow his personal brand which has allowed him to scale into other successful business ventures. He’s doing it right.

Chris the founder of SalesMessage is another great example. He has been using SMS texting to communicate with anyone who contacts their business or even subscribes to their webinars, events, or blog. 

He shares actionable tips, tricks and information while trying to covert some of the leads who contact him and gets a whopping 70% response rate on SMS texts. He recently shared the complete set of sample text messages to send to customers on his blog. He engages his potential customers and build his following.

But, one of the biggest mistakes you can make in personal branding is to be and act like someone you are not. You will eventually be outed, caught, or exposed. 

When building a personal brand, don’t pretend to be someone you’re not or have expertise when you don’t.

Elizabeth Holmes, CEO of the once highly-touted blood-testing startup Theranos, was once the darling of Silicon Valley. She was seen as an influencer and visionary in the same vein as Steve Jobs.

Theranos WAS Elizabeth Holmes and her personal brand of being a healthcare wunderkind carried the firm. Unfortunately for many people, the whole company and the whole story was a massive fraud. She faked her expertise and knowledge, the company was exposed and now it is no more.

A personal brand built on lies and half-truths will come back to bite you.

3. Be the MVP of Value

If you want to really stand out, you must be useful and add maximum value at all times. Do this by offering free info, training, and content about your industry and share that info while speaking at events and on podcasts.

We’re talking about sharing real expertise, not just thoughts or opinions, but practical knowledge that comes from actually having done the work.

Jack Kosakowski kills it here. Jack has been providing actionable social selling advice and content for over 5 years. With his SkillsLab social selling site, he has been helping salespeople to increase their presence through social media and how to correctly connect with—and sell to—their target clients. 

Value comes from experience. Jack has churned out content on social media, his blog, publications like The Harvard Business Review, and on podcasts—continually sharing what has worked for him, and how it took him from a newbie salesperson to the CEO of the US division of a Global Digital Agency.

4. Stop Selling and Build Trust Instead

Look, you don’t need to be Billy Mays or the ShamWow guy, pitching and promoting all day while operators are standing by. Constantly pushing product is exhausting. But talking and engaging with people in your own voice—your true self—and showing them how to succeed with examples and actionable ideas will build trust.

When you let people see the real you, trust is built and your brand strengthens and attracts new prospects.

Trust isn’t built by speaking AT people. It’s built by engaging and speaking WITH with your audience.

People like to do business with people they know, like and trust. And that’s usually not the guy with the bullhorn shouting “Look at me! Look at me!” Differentiate yourself by sharing knowledge from real-world experience in an authentic, engaging way that creates value and trustworthiness. This will build your personal brand.

When someone needs to seek out info in your industry, you will be top-of-mind because you will be the rockstar of your “boring” industry. They will come to you for the value you provide because you’ve built trust due to engagement, value, and expertise. 

 

The post Personal Branding Tips For Executives In “Boring” Industries appeared first on Personal Branding Blog – Stand Out In Your Career.

who else loves having a business ?

Thanks to https://smallbiztrends.com/2023/01/mcdonalds-presidents-says-california-fast-act-will-hurt-small-business.html

The California FAST act – which would raise minimum wages up to $22 an hour for fast food workers – is on the back burner for now.

McDonald’s President Joe Erlinger said the FAST Act, legislation known as AB257, would make it “impossible to run small business local restaurants.”

California’s AB257 actually passed in fall 2022, but more than 1 million opponents signed a petition requiring the matter to be put to vote. California voters will let their opinions known in November 2024.

Opponents were represented by a group called Save Local Restaurants.

mcdonalds presidents Says california fast act will hurt small business

Similar Legislation Introduced in Virginia

Virginia’s House Bill 2478 was introduced January 20, 2023. Parts are identical to California’s AB257 – it would create a governmental fast food industry workers standard board, which would oversee wages and working conditions.

Virginia HB2478 is currently in the House Committee on Rules.

What is AB257?

Proponents of the legislation are calling AB257 the Workers Rights Bill. What are the key parts?

  1. Would create a 10-person, state-run council to negotiate wages, hours and working conditions for 500,000 fast food workers in California
  2. Hourly wages could be up to $22 per hour, with capped annual increases.
  3. AB257 would apply to restaurants with more than 100 locations nationwide.

Would Higher Wages Mean Higher Prices?

According to McDonald’s president Joe Erlinger, the increase in the employees’ hourly wages would raise the cost of quick-serve restaurant meals by 20% or more.

The increased prices would cause consumers to cut down their visits to the establishments, which could then lead to a reduction in employees, Erlinger feels.

Erlinger also questioned what he terms “final hour exemptions” which were tacked on to the existing legislation:

It would exempt restaurants with fewer than 100 locations nationwide.

It wouldn’t apply to restaurants that bake bread on site.

Erlinger said that he would supports “responsible increases to minimum wage.” But, he added, such increases should be applied to all industries and workers.

Image: Depositphotos

This article, “McDonalds Presidents Says California FAST Act Will Kill Restaurants” was first published on Small Business Trends

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Thanks to https://smallbiztrends.com/2023/01/personalized-golf-balls.html

If you’re looking for ideas for promotional items, client gifts, or company event souvenirs, consider personalized golf balls. It’s easier than you might think to get your company name or logo printed on quality golf balls; in fact, Amazon has lots of options for personalized golf balls. From huge brands like Titleist and Calloway to small businesses like yours, there are lots of choices for getting golf balls personalized with your brand.

Personalized golf balls make unique and memorable gifts, promotional items, or keepsakes from company events. Golf-loving recipients of the personalized balls will take your brand with them to the course. That gets lots more eyes on your business! Additionally, golf balls are sort of a luxury item – something people don’t often buy for themselves. Show your clients, co-workers, boss, or whomever the recipient is that you went the extra mile.

Personalized Golf Balls on Amazon

We sorted through the Amazon shops that offer personalized golf ball gifts and found the 10 best ones. Find your next exciting gift or promotion on our list of the best-personalized golf ball options on Amazon:

 

Titleist Pro V1X Personalized Golf Balls

Titleist Pro V1X Personalized Golf Balls

Top Pick: Titleist is probably the most well-known name in golf balls, so it’s no surprise the personalized Titleist golf balls are our #1 pick. You get a 7/8″ diameter to place your business name or logo on one of Titleist’s most high-performing golf balls.  This is a pack of 3.

Titleist Pro V1X Personalized Golf Balls

Buy on Amazon

 

Spotted Dog Company Personalized Printed Golf Balls

Spotted Dog Company Personalized Printed Golf Balls

Runner Up: Our second-place pick is this pack of 3 customizable golf balls from Spotted Dog company. Choose from several different font colors and styles for your business name. The golf balls feature 2 piece titanium core construction, a cut-proof cover, and an aerodynamic and symmetrical dimple design.

Spotted Dog Company Personalized Printed Golf Balls

Buy on Amazon

 

Taylor Made Distance Plus Personalized Golf Balls

TAYLOR MADE Distance+ Personalized Golf Balls

Best Value: Our best value pick is this pack of 12 personalized Taylor Made golf balls. You can customize up to 3 lines of text on these high-speed, low-driver spin performance golf balls.

Taylor Made Distance Plus Personalized Golf Balls

Buy on Amazon

 

Infusion Personalized Golf Balls

Personalized Golf Balls - Logo Golf Balls - Custom Golf Balls - Monogrammed Golf Balls

Infusion offers a set of 12 golf balls with your business name or logo in full color. The balls, by NexTee, are USDA-approved and constructed with aerodynamic dimples. They come in an optional black gift box.

Infusion Personalized Golf Balls

Buy on Amazon

 

Callaway Warbird Personalized Golf Balls

Callaway Warbird 15 Ball Pack - Personalized Golf Balls

This Amazon seller offers a pack of 15 personalized golf balls with the option of double-sided printing. The Warbird golf ball features a high-energy core and 2-piece construction.

Callaway Warbird Personalized Golf Balls

Buy on Amazon

 

Nitro Maximum Distance Personalized Golf Balls

Nitro Maximum Distance Personalized Golf Balls

You get a 7/8″ diameter of customization with this pack of 3 Nitro Maximum Distance golf balls. The balls have a solid 2-piece titanium core and an aerodynamic and symmetrical dimple design.

Nitro Maximum Distance Personalized Golf Balls

Buy on Amazon

 

Bridgestone Tour B RX Personalized Golf Balls

Bridgestone Tour B RX Personalized Golf Balls

Bridgestone is another leader in golf equipment, and their Tour B RX is an impressive example of their craftsmanship. They feature Dual Dimple technology for efficient trajectory and reduced drag through enhanced aerodynamics. This is a set of 3.

Bridgestone Tour B RX Personalized Golf Balls

Buy on Amazon

 

GBM Customizable Color Golf Balls

1 Dozen Color Golf Balls Upload Your Logo or Text

For an economical option, GBM offers a 12-pack of custom golf balls in a variety of colors. This is an ideal option if you plan on buying in bulk. They can imprint up to 4 colors, too, so it’s a great option for multicolored business logos.

GBM Customizable Color Golf Balls

Buy on Amazon

 

Srixon Soft Feel Personalized Golf Balls

Srixon Soft Feel 12 Personalized Golf Balls, White

This pack of 12 white golf balls can be customized with up to 3 lines of text. The company promises better performance in the wind, more greenside spin, and a softer feel on all pitches, chips, and putts with their soft-feel golf balls.

Srixon Soft Feel Personalized Golf Balls

Buy on Amazon

 

Titleist TruFeel Custom Golf Balls

Titleist TruFeel Custom Golf Balls

Choose from single or double-sided printing on this 12-pack of Titleist TruFeel golf balls. TruFeel is the softest Titleist golf ball and offers a new TruTouch core and new TruFit aerodynamics. The maximum imprint size for customization is 7/8″ in diameter.

Titleist TruFeel Custom Golf Balls

Buy on Amazon

 

Tips for Buying Personalized Golf Balls

Here are a few things to keep in mind when you’re looking into getting customized golf balls:

  • Set a Budget – As you can see from our list, the cost of getting personalized golf balls varies greatly and can be quite expensive. Determine how much you want to spend on them, and go from there.
  • Purpose – Why are you getting personalized golf balls? Are they special gifts for a particular recipient, or promotional favors to give out to clients? This will determine how many you’ll want to buy.
  • Quality of Balls – Like most things, not all golf balls are created equally. Of course, getting Titleist golf balls personalized will be more expensive than a lesser-known brand, but if your recipient is an avid golfer, they’ll appreciate the high-quality gift.
  • Communicate with the Seller – Most importantly, make sure you have an open line of communication with the seller. They should provide you with a mock-up of the final product before printing so you can be 100% sure of what you’re getting.

We hope our list of products and tips helps you in your search for the best-personalized golf balls for your small business. Whether they are for a promotion, a gift, or an employee giveaway, personalized golf balls are a fun and distinctive way to promote your brand.

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This article, “Personalized Golf Balls” was first published on Small Business Trends