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Thanks to https://smallbiztrends.com/2022/01/shopify-vs-squarespace.html

shopify vs squarespace

When it comes to setting up an online store, two platforms that are most popular with small business owners are Shopify and Squarespace. Both platforms are designed to make it easier for an e-commerce business owner with no coding experience to set up shop easily.

Let’s explore the two platforms to understand what is Shopify as well as Squarespace, and which one works best for you.

Squarespace eCommerce Vs. Shopify Comparison Table

Before making a decision, let’s compare Shopify and Squarespace from an online business’ needs perspective. This is important since the success of your site depends on the features and benefits that the eCommerce website builder provides.

Squarespace Vs. Shopify: How to Choose the Best One for Your Business

Depending on your business needs, you may decide to build a Squarespace website or a Shopify website. Let’s now look at the different parameters in further detail to choose the best platform for your business.

Shopify Vs Squarespace Pricing

Both Shopify and Squarespace have different plans available to businesses.

Shopify Pricing

There are three Shopify plans to choose from.

Shopify Lite Plan: This is the basic Shopify plan and costs $9 a month.

Basic Shopify: The basic package costs $29 a month.

Advanced Shopify: For advanced features, this plan is preferred. It costs $299 a month.

Shopify Plus: Shopify Plus is popular with ecommerce development companies. It starts at $2,000 a month.

Squarespace Pricing

Squarespace plans are more budget-friendly, which makes them attractive to small businesses. In each plan, Squarespace offers features that can come in handy.

Personal: The personal plan costs $16 a month. This plan is restrictive as it doesn’t allow you to sell anything.

Business: The business plans costs $26 a month. By choosing this plan, you will have to pay 3% transaction fee on any sales generated.

Commerce Basic: The commerce basic plan costs $35 a month. This plan comes with features such as point-of-sale and ecommerce analytics.

Commerce Advance: The commerce advance plan costs $54 a month. By opting for this plan, you will gain access to all features including real time carrier shipping, advanced discounts and more.

Setting Up Shopify Vs. Squarespace

Both Shopify and Squarespace offer ecommerce features that are designed to require no coding experience. This makes setting up stores on both platforms easier.

Setting up Shopify: Shopify stores are easily built requiring little to no knowledge. Unlike Squarespace, Shopify accepts payments in multiple currencies, comes integrated with a host of third-party apps and supports various payment gateway options.

Setting up Squarespace: Setting up Squarespace requires more time and effort. This is especially true if you are trying to integrate an email marketing tool with Squarespace.

Templates

When it comes to templates, both platforms will leave you spoilt for choice.

Shopify Site Templates: Shopify users have 9 free templates to choose from and 64 more that comes for a fee. To make it easier, the platform organizes its templates according to industries.

Squarespace’s Templates: Squarespace templates are unique, sleek and modern. Designed to appeal to bloggers, Squarespace template range works well across devices.

Themes

<Create a sentence that sets the reader up for what’s to come.>

Shopify Themes: <Create a few sentences on this topic. Add the keywords ‘Shopify theme’, ‘website design,’ and ‘choose Shopify.’>

Squarespace Themes: <Create a few sentences on this topic.>

Shopify Payments Vs. Squarespace Payments

Another important parameter is payment. Let’s check how Shopify and Squarespace stack up here.

Shopify Payments: Shopify accepts all major payment gateways including Square, Amazon Pay and PayPal. Shopify keeps offering additional payment options to support local providers.

Squarespace Payments: Unlike Shopify, Squarespace is restrictive when it comes to accepting payments. It limits itself to PayPal, Stripe and Square.

Differences in Transaction Fees Between Shopify and Squarespace

For a small business owner, every cent counts. That’s why, it’s important to consider transaction fees when you are looking for what to sell on Shopify or Squarespace online.

Shopify Transaction Fees: With Shopify, you have two options: use Shopify’s built-in payment processor or go with a third party payment gateway. If you select the former, you will be able to completely avoid transaction fees. If you instead decide to use a third party payment gateway, you’ll pay anywhere between 0.5% to 2% depending on your plan.

Squarespace Transaction Fees: When you choose Squarespace, you pay a transaction fee of 3% only for the Business plan.

Squarespace Vs. Shopify SEO Comparison

SEO and Google Analytics are crucial aspects of ecommerce functionality, especially for small businesses that face greater competition. Both Shopify and Squarespace seem to understand this and offer solutions to cater to the requirements of business owners.

Shopify SEO: A key SEO functionality Shopify offers is that it automatically generates meta description and page title according to the webpage content.

Squarespace SEO: On Squarespace, you are required to configure meta titles, custom URLs and descriptions manually.

Shopify App Store Vs. Squarespace

You can purchase apps or use free ones on both Shopify and Squarespace. Let’s understand in more detail.

Shopify App Store: Shopify’s app boasts of 7,000 apps. These include integrations with other apps and tools that have been developed to include specific pieces of functionalities to the Shopify apps stores.

Squarespace Apps: Squarespace’s apps are in the form of extensions. At present, there are just 28 extensions available.

Shipping

When it comes to shipping, both Shopify and Squarespace allow you to set free shipping, weight based, local pickup, flat and calculated rates.

Shopify Shipping: Shopify makes the shipping process easier for businesses. It provides printable shipping labels and integration with shipping services such as UPS and NHL.

Squarespace Shipping: UPS has been working with both Squarespace and Shopify. From Squarespace’s perspective though, it has not worked with other service providers.

Business Features of Shopify Vs. Squarespace

Some business features such as Point of Sale, customer support and marketing are essential when it comes to running online stores. Let’s explore how Shopify and Squarespace fare on these parameters.

Shopify Business Features: Shopify has its own POS system, which is included in every Shopify store plan. For marketing, Shopify offers an email marketing tool, which lets businesses send out newsletters.

Squarespace Business Features: Squarespace has tied up with Square to develop its Point of Sale, which is only available with its Commerce Basic or Commerce Advance plan. Squarespace also offers cool email marketing features that come for a price.

Image: Depositphotos

This article, “Shopify Vs Squarespace: Which is Best for Your Small Business?” was first published on Small Business Trends

Enjoy This Post!

Thanks to https://www.theworkathomewoman.com/free-resources-business/comment-page-6/#comment-1216059

Thanks a lot for sharing the list of free resources to run home-based businesses. When it comes to the website, the design of the site always matters a lot. And to present any product, or to show the specifications of the products, most websites are preferring images, as it is easy for the users to understand. And the most crucial part is that used images should have a small size, but at the same time, its quality should not be compromised. Here I would like to recommend a tool, Resize.live, to resize, crop, rotate and flip images in real-time.

Do you love the fanpage? Let us know in the comments! Thank you

Thanks to https://www.theworkathomewoman.com/free-resources-business/comment-page-6/#comment-1216059

Thanks a lot for sharing the list of free resources to run home-based businesses. When it comes to the website, the design of the site always matters a lot. And to present any product, or to show the specifications of the products, most websites are preferring images, as it is easy for the users to understand. And the most crucial part is that used images should have a small size, but at the same time, its quality should not be compromised. Here I would like to recommend a tool, Resize.live, to resize, crop, rotate and flip images in real-time.

Anyone else love financial freedom as much as me? Leave A Comment Below

Thanks to https://www.personalbrandingblog.com/personal-branding-tips-for-executives-in-boring-industries/

Building a personal brand is all about capturing attention. If you work in a “boring” industry, it can be tough to communicate the key benefits that differentiate you from competitors. Especially when you work in an industry that’s not usually the topic of conversation or trending on social media.

Take the VoIP industry, a very boring industry. It’s hard to make VOIP stand out or make it “sexy”. People don’t usually turn to VoIP companies for engaging content, actionable educational or entertainment. But with the right attitude and the ability to produce quality content, leaders even in the boring Cloud VoIP industry can gain recognition and build an audience. (I’ll show you a real life example in bullet #1 below).

In this article I’ll show you real examples of how to capture your target market’s attention, convert them into stark raving fans, and build your personal brand even when you’re in a boring industry.

Ready? Let’s roll!

1. Be Bold. Be Authentic. 

Wallflowers and shrinking violets don’t build brands. People who are bold and enthusiastic do. For executives looking to make their mark and build a brand, being a hands-on, in the trenches type of person translates into authentic experience.

You don’t want to be the kind of exec that takes all the credit and not know how anything works. If your team does the heavy lifting while you get the kudos but you can’t explain how your widget works, then people are not going to respect your opinion.

Someone who shows they know what they are doing and can express their “Why” is going to be more authentic.

Don’t be afraid to have an opinion and share it, even if it happens to touch on the politics of the day. If it is earnest, authentic and well-thought-out—not some emotionally charged overreaction—then boldly proclaim it and let the discourse begin. That is what builds engagement, followers, and brands. 

Those who take a position and confidently support their way of thinking are more likely to stand out 

People value leaders who are confident and don’t flip-flop on their beliefs just to appease the masses. Sure, some feathers may get ruffled, but how many low-key, wishy-washy executives can you name? Exactly. You can’t name many because they don’t stand out and nobody knows who they are.

2. Share Actionable Expertise

Just because your industry isn’t interesting doesn’t mean no one is interested. You can still share your knowledge and expertise to build your brand. Take Ryan Stewman, the sales and marketing expert who runs a sales training called The Hardcore Closer.

Ryan gained a loyal following talking about lead generation. He has built a multi-million dollar business by taking what has worked for him, sharing it, and monetizing it.

Ryan was on the cutting edge of using social media and videos to promote himself and connect with people when he started in sales. Because of his success, he started to teach other salespeople how to use social media to connect with people and use tools for lead generation. 

He built a lead generation software company called Phonesites that helps salespeople create their own sales funnels. He offered free training on Facebook live and produced free content in the form of articles and training videos.

Sharing his expertise helped grow his personal brand which has allowed him to scale into other successful business ventures. He’s doing it right.

Chris the founder of SalesMessage is another great example. He has been using SMS texting to communicate with anyone who contacts their business or even subscribes to their webinars, events, or blog. 

He shares actionable tips, tricks and information while trying to covert some of the leads who contact him and gets a whopping 70% response rate on SMS texts. He recently shared the complete set of sample text messages to send to customers on his blog. He engages his potential customers and build his following.

But, one of the biggest mistakes you can make in personal branding is to be and act like someone you are not. You will eventually be outed, caught, or exposed. 

When building a personal brand, don’t pretend to be someone you’re not or have expertise when you don’t.

Elizabeth Holmes, CEO of the once highly-touted blood-testing startup Theranos, was once the darling of Silicon Valley. She was seen as an influencer and visionary in the same vein as Steve Jobs.

Theranos WAS Elizabeth Holmes and her personal brand of being a healthcare wunderkind carried the firm. Unfortunately for many people, the whole company and the whole story was a massive fraud. She faked her expertise and knowledge, the company was exposed and now it is no more.

A personal brand built on lies and half-truths will come back to bite you.

3. Be the MVP of Value

If you want to really stand out, you must be useful and add maximum value at all times. Do this by offering free info, training, and content about your industry and share that info while speaking at events and on podcasts.

We’re talking about sharing real expertise, not just thoughts or opinions, but practical knowledge that comes from actually having done the work.

Jack Kosakowski kills it here. Jack has been providing actionable social selling advice and content for over 5 years. With his SkillsLab social selling site, he has been helping salespeople to increase their presence through social media and how to correctly connect with—and sell to—their target clients. 

Value comes from experience. Jack has churned out content on social media, his blog, publications like The Harvard Business Review, and on podcasts—continually sharing what has worked for him, and how it took him from a newbie salesperson to the CEO of the US division of a Global Digital Agency.

4. Stop Selling and Build Trust Instead

Look, you don’t need to be Billy Mays or the ShamWow guy, pitching and promoting all day while operators are standing by. Constantly pushing product is exhausting. But talking and engaging with people in your own voice—your true self—and showing them how to succeed with examples and actionable ideas will build trust.

When you let people see the real you, trust is built and your brand strengthens and attracts new prospects.

Trust isn’t built by speaking AT people. It’s built by engaging and speaking WITH with your audience.

People like to do business with people they know, like and trust. And that’s usually not the guy with the bullhorn shouting “Look at me! Look at me!” Differentiate yourself by sharing knowledge from real-world experience in an authentic, engaging way that creates value and trustworthiness. This will build your personal brand.

When someone needs to seek out info in your industry, you will be top-of-mind because you will be the rockstar of your “boring” industry. They will come to you for the value you provide because you’ve built trust due to engagement, value, and expertise. 

 

The post Personal Branding Tips For Executives In “Boring” Industries appeared first on Personal Branding Blog – Stand Out In Your Career.

I always like everything related to working from home Click To Read The Full Article

Thanks to https://smallbiztrends.com/2022/01/entrepreneur-trends-2022.html

small business and startups

When the Covid-19 pandemic struck in 2020, it put many professionals out of work. Others faced cutbacks on hours or began working remotely, which allowed more time for pursuing multiple income streams. These factors led to a major uptick in startup and small business launches, many of which are still thriving as we enter 2022.

With this fact in mind, a panel of 11 Young Entrepreneur Council (YEC) experts answered the following question:

“The pandemic saw a major uptick in startup and small business launches. What’s one trend you’re excited about seeing in this sector in 2022, and why?”

Here’s what they think will impact small businesses this year.

1. People-First Attitudes and Values

“The pandemic has helped people reassess what they value the most. People are now opting to spend more time with their family and friends, so they don’t want to choose jobs that offer no work-life balance. The 2022 trend for business owners will be to create stronger workplace values with a people-first attitude. Not doing that might mean losing your best employees.” ~ Thomas Griffin, OptinMonster

2. Avid Online Community Support

“Small businesses are agile and connect with their audiences better than big businesses can. I’m excited to see the formation of avid online communities around small businesses. Such businesses and communities can collaborate better to create more personalized offerings. This phenomenon also makes way for small business-driven social change.” ~ Syed Balkhi, WPBeginner

3. The Balance of Voice Search and SEO

“I’m curious to see how small businesses will balance voice search and traditional SEO. More people are using voice-activated devices than ever before. At the same time, this technology has advanced considerably in recent years. I can’t wait to see how new business owners use these advancements in voice search to grow their brands in 2022.” ~ John Brackett, Smash Balloon LLC

4. Increased Hiring of Freelancers

“One exciting trend that I want to see grow is the increased hiring of freelancers and greater flexibility for workers. We’re seeing power go back to the workforce, which means a better work-life balance for all, as well as a better quality of life.” ~ Blair Williams, MemberPress

5. Skyrocketing Use of Marketing Automation

“In 2022, we’ll continue to see marketing automation skyrocket with startups and small businesses. Automation is a crucial part of a growing business’s success, so it’s important to learn how to use these tools for the best results.” ~ Stephanie Wells, Formidable Forms

6. Easier Access to Virtual Promotional Tools

“The use of virtual tools to promote products and services will continue to innovate the way consumers shop and conduct business on a daily basis. More free or inexpensive augmented reality selling tools will be available to startups and small businesses that in the past would have required custom development.” ~ Jordan Edelson, Appetizer Mobile LLC

7. Hybrid Online-Offline Business Models

“One trend that looks like it’s going to continue well into the future is the hybrid online-offline business model. In 2020, even retail businesses were forced to sell more online. I think consumers like being able to move freely between online and offline shopping. For example, many customers like to do thorough online research before going to a store, auto dealership or other business.” ~ Kalin Kassabov, ProTexting

8. Cryptocurrency and NFTs Going Mainstream

“I am excited about the mainstreaming of cryptocurrency and NFTs. This revolutionary monetary system is fascinating, and so many people are engaging in the creation of NFTs. At Art Basel in Miami where we are headquartered, AI and NFTs were celebrated, and it really got me excited for the possibilities for small businesses and businesses launched utilizing these technologies and currencies.” ~ Matthew Capala, Alphametic

9. The Democratization of E-Commerce Tech

“One trend in the startup and small business sector that I’m most excited about for 2022 is e-commerce growth. With e-commerce website creation platforms like Shopify becoming ever more robust, it’s never been easier for entrepreneurs to get started on their next big product launch. This democratization of e-commerce tech is helping fuel more product innovation than we’ve ever seen before.” ~ Richard Fong, PageKits.com

10. Remote-First Job Opportunities

“I am excited to see more remote-first businesses and more democratized access to jobs enabled by technology. The remote trend has a chance to shake up the workforce by providing flexibility and access to a diverse but largely untapped pool of candidates.” ~ Daria Gonzalez, Wunderdogs

11. Unique Perspectives on Long-Standing Issues

“I’m worried that many of the new businesses and startups created during the lockdowns will be short-lived as people return to their normal lives. However, I’m excited for the possibility that some of these new startups will be able to provide unique perspectives on long-standing issues, not the least of which being the creation of a new work culture that emphasizes equity and inclusion.” ~ Bryce Welker, Real Estate Schooler

Image: Depositphotos

This article, “11 Small Business Trends Entrepreneurs Are Excited to See in 2022” was first published on Small Business Trends

Do you love the posts ? Let us know in the comments! Thank you

Thanks to https://smallbiztrends.com/2022/01/small-business-live-virtual-events-january-22-2022.html

Women in Cloud Summit 2022

The goal of #WICxAnnualSummit 2022 is to continue to bring attention to women in tech, but more specifically impacting the leadership and advancements in cloud technology, AI, entrepreneurship, and more.

The summit will include:

  • 55+ Thought-Leadership Power Panels & Keynotes hosted on Remo event platform
  • 40+ On-Demand WIC Power Talks for easy to access “always on” master class content for professional and leadership development
  • 4 Bootcamps & 10+ Skill-Building Workshops
  • 3 Focused Virtual Roundtable Advisory Sessions
  • Awards, Graduation, & Pitch Challenge

Click the red button and register now to attend this summit starting on January 26, 2022, online.

Register Now



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#WICxAnnualSummit 2022#WICxAnnualSummit 2022
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Hear from industry leaders turning the magic quadrant on its head and changing the landscape by addressing economic access and gender parity experience. Joining us will be change-makers who will shed light on topics impacting the leadership and advancements in cloud technology, AI, entrepreneurship and more.


Social Media Strategies Summit | Virtual ConferenceSocial Media Strategies Summit | Virtual Conference
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TECHSPO Atlanta is a two-day technology expo returning June 30th to July 1st, 2022 at the luxurious The Westin Peachtree Plaza Atlanta Hotel in Atlanta, Georgia. TECHSPO Atlanta brings together some of the best developers, brands, marketers, technology providers, designers, innovators and evangelists looking to set the pace in our advanced world of technology.


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This weekly listing of small business events, contests and awards is provided as a community service by Small Business Trends.

You can see a full list of events, contest and award listings or post your own events by visiting the Small Business Events Calendar.

Image: womenincloud

This article, “Women in Cloud Summit Brings Economic Access” was first published on Small Business Trends