Important Post on financial freedom! Click now to See more! Let us know what you think in the comments below.

Thanks to https://www.personalbrandingblog.com/personal-branding-tips-for-executives-in-boring-industries/

Building a personal brand is all about capturing attention. If you work in a “boring” industry, it can be tough to communicate the key benefits that differentiate you from competitors. Especially when you work in an industry that’s not usually the topic of conversation or trending on social media.

Take the VoIP industry, a very boring industry. It’s hard to make VOIP stand out or make it “sexy”. People don’t usually turn to VoIP companies for engaging content, actionable educational or entertainment. But with the right attitude and the ability to produce quality content, leaders even in the boring Cloud VoIP industry can gain recognition and build an audience. (I’ll show you a real life example in bullet #1 below).

In this article I’ll show you real examples of how to capture your target market’s attention, convert them into stark raving fans, and build your personal brand even when you’re in a boring industry.

Ready? Let’s roll!

1. Be Bold. Be Authentic. 

Wallflowers and shrinking violets don’t build brands. People who are bold and enthusiastic do. For executives looking to make their mark and build a brand, being a hands-on, in the trenches type of person translates into authentic experience.

You don’t want to be the kind of exec that takes all the credit and not know how anything works. If your team does the heavy lifting while you get the kudos but you can’t explain how your widget works, then people are not going to respect your opinion.

Someone who shows they know what they are doing and can express their “Why” is going to be more authentic.

Don’t be afraid to have an opinion and share it, even if it happens to touch on the politics of the day. If it is earnest, authentic and well-thought-out—not some emotionally charged overreaction—then boldly proclaim it and let the discourse begin. That is what builds engagement, followers, and brands. 

Those who take a position and confidently support their way of thinking are more likely to stand out 

People value leaders who are confident and don’t flip-flop on their beliefs just to appease the masses. Sure, some feathers may get ruffled, but how many low-key, wishy-washy executives can you name? Exactly. You can’t name many because they don’t stand out and nobody knows who they are.

2. Share Actionable Expertise

Just because your industry isn’t interesting doesn’t mean no one is interested. You can still share your knowledge and expertise to build your brand. Take Ryan Stewman, the sales and marketing expert who runs a sales training called The Hardcore Closer.

Ryan gained a loyal following talking about lead generation. He has built a multi-million dollar business by taking what has worked for him, sharing it, and monetizing it.

Ryan was on the cutting edge of using social media and videos to promote himself and connect with people when he started in sales. Because of his success, he started to teach other salespeople how to use social media to connect with people and use tools for lead generation. 

He built a lead generation software company called Phonesites that helps salespeople create their own sales funnels. He offered free training on Facebook live and produced free content in the form of articles and training videos.

Sharing his expertise helped grow his personal brand which has allowed him to scale into other successful business ventures. He’s doing it right.

Chris the founder of SalesMessage is another great example. He has been using SMS texting to communicate with anyone who contacts their business or even subscribes to their webinars, events, or blog. 

He shares actionable tips, tricks and information while trying to covert some of the leads who contact him and gets a whopping 70% response rate on SMS texts. He recently shared the complete set of sample text messages to send to customers on his blog. He engages his potential customers and build his following.

But, one of the biggest mistakes you can make in personal branding is to be and act like someone you are not. You will eventually be outed, caught, or exposed. 

When building a personal brand, don’t pretend to be someone you’re not or have expertise when you don’t.

Elizabeth Holmes, CEO of the once highly-touted blood-testing startup Theranos, was once the darling of Silicon Valley. She was seen as an influencer and visionary in the same vein as Steve Jobs.

Theranos WAS Elizabeth Holmes and her personal brand of being a healthcare wunderkind carried the firm. Unfortunately for many people, the whole company and the whole story was a massive fraud. She faked her expertise and knowledge, the company was exposed and now it is no more.

A personal brand built on lies and half-truths will come back to bite you.

3. Be the MVP of Value

If you want to really stand out, you must be useful and add maximum value at all times. Do this by offering free info, training, and content about your industry and share that info while speaking at events and on podcasts.

We’re talking about sharing real expertise, not just thoughts or opinions, but practical knowledge that comes from actually having done the work.

Jack Kosakowski kills it here. Jack has been providing actionable social selling advice and content for over 5 years. With his SkillsLab social selling site, he has been helping salespeople to increase their presence through social media and how to correctly connect with—and sell to—their target clients. 

Value comes from experience. Jack has churned out content on social media, his blog, publications like The Harvard Business Review, and on podcasts—continually sharing what has worked for him, and how it took him from a newbie salesperson to the CEO of the US division of a Global Digital Agency.

4. Stop Selling and Build Trust Instead

Look, you don’t need to be Billy Mays or the ShamWow guy, pitching and promoting all day while operators are standing by. Constantly pushing product is exhausting. But talking and engaging with people in your own voice—your true self—and showing them how to succeed with examples and actionable ideas will build trust.

When you let people see the real you, trust is built and your brand strengthens and attracts new prospects.

Trust isn’t built by speaking AT people. It’s built by engaging and speaking WITH with your audience.

People like to do business with people they know, like and trust. And that’s usually not the guy with the bullhorn shouting “Look at me! Look at me!” Differentiate yourself by sharing knowledge from real-world experience in an authentic, engaging way that creates value and trustworthiness. This will build your personal brand.

When someone needs to seek out info in your industry, you will be top-of-mind because you will be the rockstar of your “boring” industry. They will come to you for the value you provide because you’ve built trust due to engagement, value, and expertise. 

 

The post Personal Branding Tips For Executives In “Boring” Industries appeared first on Personal Branding Blog – Stand Out In Your Career.

Enter your Email Address

Leave a Comment

Your email address will not be published. Required fields are marked *

Important Post on financial freedom! Click now to See more! Let us know what you think in the comments below.

Thanks to https://www.personalbrandingblog.com/personal-branding-tips-for-executives-in-boring-industries/

Building a personal brand is all about capturing attention. If you work in a “boring” industry, it can be tough to communicate the key benefits that differentiate you from competitors. Especially when you work in an industry that’s not usually the topic of conversation or trending on social media.

Take the VoIP industry, a very boring industry. It’s hard to make VOIP stand out or make it “sexy”. People don’t usually turn to VoIP companies for engaging content, actionable educational or entertainment. But with the right attitude and the ability to produce quality content, leaders even in the boring Cloud VoIP industry can gain recognition and build an audience. (I’ll show you a real life example in bullet #1 below).

In this article I’ll show you real examples of how to capture your target market’s attention, convert them into stark raving fans, and build your personal brand even when you’re in a boring industry.

Ready? Let’s roll!

1. Be Bold. Be Authentic. 

Wallflowers and shrinking violets don’t build brands. People who are bold and enthusiastic do. For executives looking to make their mark and build a brand, being a hands-on, in the trenches type of person translates into authentic experience.

You don’t want to be the kind of exec that takes all the credit and not know how anything works. If your team does the heavy lifting while you get the kudos but you can’t explain how your widget works, then people are not going to respect your opinion.

Someone who shows they know what they are doing and can express their “Why” is going to be more authentic.

Don’t be afraid to have an opinion and share it, even if it happens to touch on the politics of the day. If it is earnest, authentic and well-thought-out—not some emotionally charged overreaction—then boldly proclaim it and let the discourse begin. That is what builds engagement, followers, and brands. 

Those who take a position and confidently support their way of thinking are more likely to stand out 

People value leaders who are confident and don’t flip-flop on their beliefs just to appease the masses. Sure, some feathers may get ruffled, but how many low-key, wishy-washy executives can you name? Exactly. You can’t name many because they don’t stand out and nobody knows who they are.

2. Share Actionable Expertise

Just because your industry isn’t interesting doesn’t mean no one is interested. You can still share your knowledge and expertise to build your brand. Take Ryan Stewman, the sales and marketing expert who runs a sales training called The Hardcore Closer.

Ryan gained a loyal following talking about lead generation. He has built a multi-million dollar business by taking what has worked for him, sharing it, and monetizing it.

Ryan was on the cutting edge of using social media and videos to promote himself and connect with people when he started in sales. Because of his success, he started to teach other salespeople how to use social media to connect with people and use tools for lead generation. 

He built a lead generation software company called Phonesites that helps salespeople create their own sales funnels. He offered free training on Facebook live and produced free content in the form of articles and training videos.

Sharing his expertise helped grow his personal brand which has allowed him to scale into other successful business ventures. He’s doing it right.

Chris the founder of SalesMessage is another great example. He has been using SMS texting to communicate with anyone who contacts their business or even subscribes to their webinars, events, or blog. 

He shares actionable tips, tricks and information while trying to covert some of the leads who contact him and gets a whopping 70% response rate on SMS texts. He recently shared the complete set of sample text messages to send to customers on his blog. He engages his potential customers and build his following.

But, one of the biggest mistakes you can make in personal branding is to be and act like someone you are not. You will eventually be outed, caught, or exposed. 

When building a personal brand, don’t pretend to be someone you’re not or have expertise when you don’t.

Elizabeth Holmes, CEO of the once highly-touted blood-testing startup Theranos, was once the darling of Silicon Valley. She was seen as an influencer and visionary in the same vein as Steve Jobs.

Theranos WAS Elizabeth Holmes and her personal brand of being a healthcare wunderkind carried the firm. Unfortunately for many people, the whole company and the whole story was a massive fraud. She faked her expertise and knowledge, the company was exposed and now it is no more.

A personal brand built on lies and half-truths will come back to bite you.

3. Be the MVP of Value

If you want to really stand out, you must be useful and add maximum value at all times. Do this by offering free info, training, and content about your industry and share that info while speaking at events and on podcasts.

We’re talking about sharing real expertise, not just thoughts or opinions, but practical knowledge that comes from actually having done the work.

Jack Kosakowski kills it here. Jack has been providing actionable social selling advice and content for over 5 years. With his SkillsLab social selling site, he has been helping salespeople to increase their presence through social media and how to correctly connect with—and sell to—their target clients. 

Value comes from experience. Jack has churned out content on social media, his blog, publications like The Harvard Business Review, and on podcasts—continually sharing what has worked for him, and how it took him from a newbie salesperson to the CEO of the US division of a Global Digital Agency.

4. Stop Selling and Build Trust Instead

Look, you don’t need to be Billy Mays or the ShamWow guy, pitching and promoting all day while operators are standing by. Constantly pushing product is exhausting. But talking and engaging with people in your own voice—your true self—and showing them how to succeed with examples and actionable ideas will build trust.

When you let people see the real you, trust is built and your brand strengthens and attracts new prospects.

Trust isn’t built by speaking AT people. It’s built by engaging and speaking WITH with your audience.

People like to do business with people they know, like and trust. And that’s usually not the guy with the bullhorn shouting “Look at me! Look at me!” Differentiate yourself by sharing knowledge from real-world experience in an authentic, engaging way that creates value and trustworthiness. This will build your personal brand.

When someone needs to seek out info in your industry, you will be top-of-mind because you will be the rockstar of your “boring” industry. They will come to you for the value you provide because you’ve built trust due to engagement, value, and expertise. 

 

The post Personal Branding Tips For Executives In “Boring” Industries appeared first on Personal Branding Blog – Stand Out In Your Career.

Enter your Email Address

Leave a Comment

Your email address will not be published. Required fields are marked *

Important Post on financial freedom! Click now to See more! Let us know what you think in the comments below.

Thanks to https://www.theworkathomewoman.com/businesses-start-no-money/comment-page-2/#comment-1255897

In reply to Paul.

Hi Paul,

Thanks for your comment!

I respectfully disagree. I know many people who have started writing without experience or training; myself included. A positive mindset is one of the biggest factors in your success. 😊 If you enjoy writing, jump in and start doing it. The more you write, the better you get.

Another writer who started without experience is Danny Margulies; he chronicles his success in this interview:
https://www.theworkathomewoman.com/make-money-freelancing/

Here is a huge list of paid writing gigs, and they pay more than $5 per hour:
https://www.theworkathomewoman.com/paid-writing-gigs/

Wishing you all the best on your journey!

Enter your Email Address

Leave a Comment

Your email address will not be published. Required fields are marked *

Important Post on financial freedom! Click now to See more! Let us know what you think in the comments below.

Thanks to https://smallbiztrends.com/2022/07/excel-courses.html

excel courses

Microsoft Excel is one of the most popular and functional software available today in addition to being the standardized spreadsheet application. Skills in Excel are vital to businessmen and women. There are several online Excel courses to equip you with the skills you need to make the most of Excel to use for your business.

Why You Should Take an Excel Course in 2022

Microsoft Excel is the industry-standard spreadsheet program, and it continually adds different features and functions. Learning how to use Excel and keeping up with the new features is important. Here is why you should take a course:

  • Increased efficiency and productivity
  • Reporting Made easier
  • Perform complex calculations
  • Updating your skillset

Increased efficiency and productivity: By taking courses, you will be able to store, organize, and deal with a large amount of data in a short period. Online courses also help you and your company get adjusted to MS Excel’s inventory and sales templates.

Reporting made easier: A beginner online Excel course can teach you how to produce reports. The reports may vary in form, but the courses will cover everything including generating a graphic report using different types of charts and tables, and other formats.

Perform complex calculations: With a maximum capacity of over a million rows and more than 16 thousand columns, Excel can store a huge amount of data in a single sheet. These courses show you exactly how to manage immense data. You will be able to perform calculations on the data using Excel formulas and Excel functions or by deriving your own formulas.

Updating your skillset: This program is ever-growing, with each new version of Excel and update of the software, it adds new features, a set of new formulas, and more. These online courses guide you to update your Excel knowledge through every change that comes with all the new versions and updates.

Which Udemy Course is Best for Excel?

Microsoft Excel – Excel from Beginner to Advanced: is an all-in-one course for all versions from Excel 2010 up to Excel 365 suitable for all levels. You will learn the fundamentals of Excel from the common excel functions to create a dynamic report using tools such as PivotTables. This excel course is 21 hours long and contains progress tests and 6 projects.

Best Microsoft Excel Courses for Beginners

There are several different course options for learning Microsoft Excel. Excel training is offered for different entry levels beginner, intermediate, and experts. The following are the top three selected online Excel classes.

Microsoft Excel 2016 for Beginners

This Excel course is designed to teach you essentials such as creating and saving a workbook, navigating, and personalizing your workbook. It goes in to show you basic formulas and formats both on computers and touchscreen devices. Microsoft Excel 2016 for beginners also covers entering and editing data, categorizing, color coding, and sharing your spreadsheet.

Basic Excel for Basic Bookkeeping and Accounting

Basic Excel for Basic Bookkeeping and Accounting course starts with data entry and removal, addition and removal of columns and rows, and formatting texts and cells. Specifically prepared for Excel 2013, this online Excel class includes bookkeeping basics, creating daybooks such as purchase and purchase return daybooks. In addition, you will start working with data by organizing, sorting, and analyzing data.

Excel Essentials for the Real World

All the new features of Excel 2019 and 365 are briefly discussed in this Excel course. Excel Essentials for the Real World, starting with inputting data and navigation expands into organizing bulk data and using formulas. Adding comments and notes to cells, important shortcuts, extracting answers from your data, creating Excel reports, and turning data into charts and graphics are some of the topics explained in the course.

Best Courses for Advanced Excel Training

Once you have familiarized yourself with the basics, next thing is to master Microsoft Excel. There are several advanced Excel classes online. Out of these options, we have selected a few that will give you advanced Excel skills

Advanced Microsoft Data Visualization Excel Course

In this advanced Excel course, you will learn over 20 types of charts and graphs and advanced tools such as automated dashboards. Advanced Microsoft Data Visualization Excel Course shows you value-based chart formatting, 12 advanced Excel demos, and scroll and zoom functionality. Designed for Excel 2016 and the latest users, this online Excel course contains more than 10 Excel projects.

Excel Shortcuts, Excel Tips, Excel Tricks – Excel Skills!

Starting with advanced data entry and data validation, this excel course explores the quick analysis and camera tools. Creating Excel pivot tables with charts, using the auto filter, Livestream recording, and joining the contents of cells are among the points elaborated. Excel Shortcuts, Excel Tips, Excel Tricks also demonstrate using functions and building professional formulas, advanced shortcuts, and sharing and merging workbooks.

The Microsoft Excel Course: Advanced Excel Training

The Microsoft Excel Course: Advanced Excel Training deals with advanced excel formatting, functions, and Excel modeling. Under 6 hours this excel course will advance your usage of shortcuts, navigation tools, and professional functions. In the same manner, it will delve into financial modeling and financial functions to forecast balance sheet and income statement financials.

Best Excel Skills Courses for Data Analysis

Beyond the fundamentals, Excel online courses can help you enhance your data analysis skills. Using advanced Excel formulas and features you will be taught data analysis. These are the best courses for data Analysis:

Excel Analytics: Linear Regression Analysis in MS Excel

Excel Analytics: Linear Regression Analysis in MS Excel shows you how to solve problems using linear regression. You will learn how to build a regression model, predict outcomes using a machine learning algorithm, and analyze the results. Up on completion, you will be rewarded with a Verifiable Certificate of completion.

Unlock Excel VBA and Excel Macros

Unlock Excel VBA and Excel Macros is a 22-hour-long Excel course focused on VBA automation, Excel VBA, and Excel Macros. The lessons include Macro recording, VBA object model, Referencing with VBA, working with variables, looping, and built-in functions. Moreover, it directs on creating your custom functions, interacting with other applications, workbook and worksheet events, and much more.

Microsoft Excel Data Analysis – Learn How The Experts Use It

Microsoft Excel Data Analysis explains the principles of data analysis. In this online Excel class, you will be coached on data management and modeling using core Excel Business intelligence. The lessons expand to pivot tables and pivot charts, mapping using GeoFlow, data acquisition, data shaping, and data discovery and visualization with power view.

How can you learn Excel quickly?

All of the courses on Udemy are just a click away and enrollment only takes a few minutes. Most of the courses are self-paced, although a few are broken down into weeks of lessons.

How much do Excel courses online cost?

Online Excel classes cost on average, $17 for beginner courses, $20 for intermediate-level courses, and $25 for expert-level courses when they are on promotions. The prices are subject to change.

Can you get certified for Excel online?

You will be awarded a certificate of completion for every course attended and finished. Some courses offer a professional certificate as well.

Image: Envato Elements

This article, “Popular Excel Courses” was first published on Small Business Trends

Enter your Email Address

Leave a Comment

Your email address will not be published. Required fields are marked *

Important Post on financial freedom! Click now to See more! Let us know what you think in the comments below.

Thanks to https://www.theworkathomewoman.com/free-resources-business/#comment-1216059

Thanks a lot for sharing the list of free resources to run home-based businesses. When it comes to the website, the design of the site always matters a lot. And to present any product, or to show the specifications of the products, most websites are preferring images, as it is easy for the users to understand. And the most crucial part is that used images should have a small size, but at the same time, its quality should not be compromised. Here I would like to recommend a tool, Resize.live, to resize, crop, rotate and flip images in real-time.

Enter your Email Address

Leave a Comment

Your email address will not be published. Required fields are marked *

Leave a Comment

Your email address will not be published. Required fields are marked *