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Big-Little-Breakthrough.png

How many times have you thought about your life and realized that it’s time to make a change? Big Little Breakthroughs: How Small, Everyday Innovations Drive Oversized Results by Josh Linkner is a book for people who want to take back control of their lives. This book will help inspire you to rethink your priorities, work smarter, and develop innovative ideas. Read this book if:

  • You’ve been stuck or stopped by a challenge that seems overwhelming.
  • You need some motivation or inspiration in your life.
  • You just want to read a good book.

What Are Big Little Breakthroughs?

You could call them “hacks”, I suppose. Linkner describes big little breakthroughs as “small creative acts that unlock rewards over time. They are sparks that fuse into a raging fire. Sometimes microscopic and invisible to the naked eye, they are the molecules that bind together to solve our trickiest problems and unlock our biggest opportunities.”

With an introduction like that, how can you not want to keep reading?

A Visual and Entertaining Read

Reading through “Big Little Breakthroughs” was like watching a movie and recognizing an actor, but not being able to remember where you’ve seen them before.

As you can see from the quote I picked, the writing style is visually descriptive and engaging. Personally, it is a mix of Malcolm Gladwell, Freakonomics authors Steven Levitt and Stephen Dubner, and a dash of Chip and Dan Heath.

Josh Linkner has a way of looking at the world that makes it all seem like one big opportunity waiting to be seized. This is why this book is perfect for entrepreneurs!

Linkner’s tips are in simple language with an easy tone – they don’t come off as preachy or presumptuous.

About Josh Linkner

He calls himself a creative troublemaker. Josh Linkner has been the founder and CEO of five tech companies that sold for a combined value of $200 million. He is the author of four books including the New York Times bestsellers Disciplined, Dreaming, and the Road to Reinvention. He’s helped launch over 100 startups and was the founding partner of Detroit Venture Partners.

Taking a Bite out of Big Little Breakthroughs

Since it’s such a tasty read, let me share some of the best bites from the book.

It’s written in two parts; Part 1 delves deep into understanding human creativity and Part 2 provides the framework for inventive thinking.

Get ready for lots and lots (did I say lots) of stories. Because Linkner uses parables of everyday people to illustrate his point that little breakthroughs can be the catalyst for big ones. He explains how to use our natural curiosity and creativity in practical ways so we can create innovative ideas on demand – “a process of creative thinking used by all inventors.”

The meat of the book is Part 2 “The Eight Obsessions of Everyday Innovators”. I think you’ll really like this because you’ll be able to see yourself in each one of them.

Here’s a list:

  • Fall in love with the problem
  • Start before you’re ready
  • Open a test kitchen
  • Break it to fix it
  • Reach for weird
  • Use every drop of toothpaste
  • Don’t forget the dinner mint
  • Fall seven times, stand eight
  • Your Shot

Usually, I would go into more detail about each chapter. But in this case, I’m going to just leave these here for you to ponder.

In fact, that’s the main purpose of the book — to get you to stop and take a fresh look around so that you can see the problems you want to solve and maybe find some solutions in the process.

Do You Need a Big Little Breakthrough?

Maybe another question is “Am I ready for a big little breakthrough?” I’m going to venture to say yes. And this is why.

You want to “seriously unstuck yourself”: Did you see what I did there? That little creative bit of wordplay doesn’t come close to describing the frustration that comes with that hamster-wheel feeling of doing the same thing over and over and not being able to see a way out.

You’re ready to be open and vulnerable: It takes a level of confidence and courage to have one of those a-ha moments. You have to let go of your ego and any trash talk that’s happening in your head and open yourself up to see what’s in front of you.

You want to swap out your frustration with fun: Big Little Breakthroughs is as much about mindset as it is about a method for seeing opportunities. Every example Linkner gives has an element of curiosity and fun in it. You’ll find yourself saying “I want to try that!”

Ready. Set. Read

I would definitely recommend picking up a copy of Big Little Breakthroughs it’s not only an enjoyable read, there are really great and “doable” ideas inside.

If you’ve been searching for a way to stop feeling like your life is just one step forward, two steps back, and want to take control of it, then this book will be perfect for you. It would also make a great gift!

Image: amazon

This article, “Are You Ready for a Big Little Breakthrough?” was first published on Small Business Trends

posts about financial freedom are why everyone loves social media

Thanks to http://feedproxy.google.com/~r/personalbrandingblog/~3/nTldiNt2DVI/

Building a personal brand is all about capturing attention. If you work in a “boring” industry, it can be tough to communicate the key benefits that differentiate you from competitors. Especially when you work in an industry that’s not usually the topic of conversation or trending on social media.

Take the VoIP industry, a very boring industry. It’s hard to make VOIP stand out or make it “sexy”. People don’t usually turn to VoIP companies for engaging content, actionable educational or entertainment. But with the right attitude and the ability to produce quality content, leaders even in the boring Cloud VoIP industry can gain recognition and build an audience. (I’ll show you a real life example in bullet #1 below).

In this article I’ll show you real examples of how to capture your target market’s attention, convert them into stark raving fans, and build your personal brand even when you’re in a boring industry.

Ready? Let’s roll!

1. Be Bold. Be Authentic. 

Wallflowers and shrinking violets don’t build brands. People who are bold and enthusiastic do. For executives looking to make their mark and build a brand, being a hands-on, in the trenches type of person translates into authentic experience.

You don’t want to be the kind of exec that takes all the credit and not know how anything works. If your team does the heavy lifting while you get the kudos but you can’t explain how your widget works, then people are not going to respect your opinion.

Someone who shows they know what they are doing and can express their “Why” is going to be more authentic.

Don’t be afraid to have an opinion and share it, even if it happens to touch on the politics of the day. If it is earnest, authentic and well-thought-out—not some emotionally charged overreaction—then boldly proclaim it and let the discourse begin. That is what builds engagement, followers, and brands. 

Those who take a position and confidently support their way of thinking are more likely to stand out 

People value leaders who are confident and don’t flip-flop on their beliefs just to appease the masses. Sure, some feathers may get ruffled, but how many low-key, wishy-washy executives can you name? Exactly. You can’t name many because they don’t stand out and nobody knows who they are.

2. Share Actionable Expertise

Just because your industry isn’t interesting doesn’t mean no one is interested. You can still share your knowledge and expertise to build your brand. Take Ryan Stewman, the sales and marketing expert who runs a sales training called The Hardcore Closer.

Ryan gained a loyal following talking about lead generation. He has built a multi-million dollar business by taking what has worked for him, sharing it, and monetizing it.

Ryan was on the cutting edge of using social media and videos to promote himself and connect with people when he started in sales. Because of his success, he started to teach other salespeople how to use social media to connect with people and use tools for lead generation. 

He built a lead generation software company called Phonesites that helps salespeople create their own sales funnels. He offered free training on Facebook live and produced free content in the form of articles and training videos.

Sharing his expertise helped grow his personal brand which has allowed him to scale into other successful business ventures. He’s doing it right.

Chris the founder of SalesMessage is another great example. He has been using SMS texting to communicate with anyone who contacts their business or even subscribes to their webinars, events, or blog. 

He shares actionable tips, tricks and information while trying to covert some of the leads who contact him and gets a whopping 70% response rate on SMS texts. He recently shared the complete set of sample text messages to send to customers on his blog. He engages his potential customers and build his following.

But, one of the biggest mistakes you can make in personal branding is to be and act like someone you are not. You will eventually be outed, caught, or exposed. 

When building a personal brand, don’t pretend to be someone you’re not or have expertise when you don’t.

Elizabeth Holmes, CEO of the once highly-touted blood-testing startup Theranos, was once the darling of Silicon Valley. She was seen as an influencer and visionary in the same vein as Steve Jobs.

Theranos WAS Elizabeth Holmes and her personal brand of being a healthcare wunderkind carried the firm. Unfortunately for many people, the whole company and the whole story was a massive fraud. She faked her expertise and knowledge, the company was exposed and now it is no more.

A personal brand built on lies and half-truths will come back to bite you.

3. Be the MVP of Value

If you want to really stand out, you must be useful and add maximum value at all times. Do this by offering free info, training, and content about your industry and share that info while speaking at events and on podcasts.

We’re talking about sharing real expertise, not just thoughts or opinions, but practical knowledge that comes from actually having done the work.

Jack Kosakowski kills it here. Jack has been providing actionable social selling advice and content for over 5 years. With his SkillsLab social selling site, he has been helping salespeople to increase their presence through social media and how to correctly connect with—and sell to—their target clients. 

Value comes from experience. Jack has churned out content on social media, his blog, publications like The Harvard Business Review, and on podcasts—continually sharing what has worked for him, and how it took him from a newbie salesperson to the CEO of the US division of a Global Digital Agency.

4. Stop Selling and Build Trust Instead

Look, you don’t need to be Billy Mays or the ShamWow guy, pitching and promoting all day while operators are standing by. Constantly pushing product is exhausting. But talking and engaging with people in your own voice—your true self—and showing them how to succeed with examples and actionable ideas will build trust.

When you let people see the real you, trust is built and your brand strengthens and attracts new prospects.

Trust isn’t built by speaking AT people. It’s built by engaging and speaking WITH with your audience.

People like to do business with people they know, like and trust. And that’s usually not the guy with the bullhorn shouting “Look at me! Look at me!” Differentiate yourself by sharing knowledge from real-world experience in an authentic, engaging way that creates value and trustworthiness. This will build your personal brand.

When someone needs to seek out info in your industry, you will be top-of-mind because you will be the rockstar of your “boring” industry. They will come to you for the value you provide because you’ve built trust due to engagement, value, and expertise. 

 

The post Personal Branding Tips For Executives In “Boring” Industries appeared first on Personal Branding Blog – Stand Out In Your Career.

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Thanks to http://feedproxy.google.com/~r/SmallBusinessTrends/~3/bJ0RJp9N1YM/big-little-breakthroughs-book-review.html

Big-Little-Breakthrough.png

How many times have you thought about your life and realized that it’s time to make a change? Big Little Breakthroughs: How Small, Everyday Innovations Drive Oversized Results by Josh Linkner is a book for people who want to take back control of their lives. This book will help inspire you to rethink your priorities, work smarter, and develop innovative ideas. Read this book if:

  • You’ve been stuck or stopped by a challenge that seems overwhelming.
  • You need some motivation or inspiration in your life.
  • You just want to read a good book.

What Are Big Little Breakthroughs?

You could call them “hacks”, I suppose. Linkner describes big little breakthroughs as “small creative acts that unlock rewards over time. They are sparks that fuse into a raging fire. Sometimes microscopic and invisible to the naked eye, they are the molecules that bind together to solve our trickiest problems and unlock our biggest opportunities.”

With an introduction like that, how can you not want to keep reading?

A Visual and Entertaining Read

Reading through “Big Little Breakthroughs” was like watching a movie and recognizing an actor, but not being able to remember where you’ve seen them before.

As you can see from the quote I picked, the writing style is visually descriptive and engaging. Personally, it is a mix of Malcolm Gladwell, Freakonomics authors Steven Levitt and Stephen Dubner, and a dash of Chip and Dan Heath.

Josh Linkner has a way of looking at the world that makes it all seem like one big opportunity waiting to be seized. This is why this book is perfect for entrepreneurs!

Linkner’s tips are in simple language with an easy tone – they don’t come off as preachy or presumptuous.

About Josh Linkner

He calls himself a creative troublemaker. Josh Linkner has been the founder and CEO of five tech companies that sold for a combined value of $200 million. He is the author of four books including the New York Times bestsellers Disciplined, Dreaming, and the Road to Reinvention. He’s helped launch over 100 startups and was the founding partner of Detroit Venture Partners.

Taking a Bite out of Big Little Breakthroughs

Since it’s such a tasty read, let me share some of the best bites from the book.

It’s written in two parts; Part 1 delves deep into understanding human creativity and Part 2 provides the framework for inventive thinking.

Get ready for lots and lots (did I say lots) of stories. Because Linkner uses parables of everyday people to illustrate his point that little breakthroughs can be the catalyst for big ones. He explains how to use our natural curiosity and creativity in practical ways so we can create innovative ideas on demand – “a process of creative thinking used by all inventors.”

The meat of the book is Part 2 “The Eight Obsessions of Everyday Innovators”. I think you’ll really like this because you’ll be able to see yourself in each one of them.

Here’s a list:

  • Fall in love with the problem
  • Start before you’re ready
  • Open a test kitchen
  • Break it to fix it
  • Reach for weird
  • Use every drop of toothpaste
  • Don’t forget the dinner mint
  • Fall seven times, stand eight
  • Your Shot

Usually, I would go into more detail about each chapter. But in this case, I’m going to just leave these here for you to ponder.

In fact, that’s the main purpose of the book — to get you to stop and take a fresh look around so that you can see the problems you want to solve and maybe find some solutions in the process.

Do You Need a Big Little Breakthrough?

Maybe another question is “Am I ready for a big little breakthrough?” I’m going to venture to say yes. And this is why.

You want to “seriously unstuck yourself”: Did you see what I did there? That little creative bit of wordplay doesn’t come close to describing the frustration that comes with that hamster-wheel feeling of doing the same thing over and over and not being able to see a way out.

You’re ready to be open and vulnerable: It takes a level of confidence and courage to have one of those a-ha moments. You have to let go of your ego and any trash talk that’s happening in your head and open yourself up to see what’s in front of you.

You want to swap out your frustration with fun: Big Little Breakthroughs is as much about mindset as it is about a method for seeing opportunities. Every example Linkner gives has an element of curiosity and fun in it. You’ll find yourself saying “I want to try that!”

Ready. Set. Read

I would definitely recommend picking up a copy of Big Little Breakthroughs it’s not only an enjoyable read, there are really great and “doable” ideas inside.

If you’ve been searching for a way to stop feeling like your life is just one step forward, two steps back, and want to take control of it, then this book will be perfect for you. It would also make a great gift!

Image: amazon

This article, “Are You Ready for a Big Little Breakthrough?” was first published on Small Business Trends

Valuable Post on having a business! Click now to See more! Let us know what you think in the comments below.

Thanks to https://www.goodfinancialcents.com/home-based-business-ideas-easy-to-start/#comment-9533526

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